POS MALAYSIA

SWOT ANALYSIS
STRENGH
Strong brand name
Has the largest postal network in Malaysia
Posses 38% market share: leading domestic
courier company in Malaysia.
Experience in courier services for 26 years.
Provide variety of services including
transport logistic, printing & insertion,
counter collection, payment agency
services- bill payment, insurance, unit trust

STRENGH
Pos laju offered multiple services:
same day delivery, next day delivery,
time certain service, pos parcel, pos
express, pos laju tack on demand
pickup- more choice to customers.
Has a close relationship with Chinatransactions amounting to RM638
millions a year.
Listed in KLSE since 2012.

WEAKNESSES
High staff and operating cost.
Dependent on authorities to approve
postage rate.

Opportunity
Increasing demand in online sales.
Changing in technology: make
transactions simpler and possible.
Collaboration with Data Sonic in biding
the Fuel Subsidy: will lower the fuel
cost( advantage to Pos Malaysia)
Collaboration with China will grow its
transhipment business.

THREATS:
Fluctuation of jet fuel cost.
Competition from other rivals:
nationwide, skynet, Gdex, DHL.
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