Group Discussion

Qualities looked for g.dleadership,

Knowledge of the subject
Analytical abilities
Clarity of thought
Conviction and flexibility

G d.=leadership
Quality of leadership is highly
necessary for retaining the
discussion and reaching the goal or
target
What should a leader do=
Taking initiative, ability to give
direction , taking the group together ,
listening, goal fulfillment.

g.d=knowledge of the
subject
Presentation of details,error free
presentation,
G,d=analytical ability;
Use of arguments,citing appropriate
examples, logically and effectively
relating arguments to the subject
matter .

G,d=clarity of thought
In g.d. Clear idea on the subject of
discussion shows that the
participant has grasp of the subject.
For this he has to
Distill essentials
Abandon and sidetrack peripherals
to concentrate on the core issue.

g.d.=conviction and
flexibility
What ever is stated should be said
with conviction and arguments
should continue accordingly.
Conviction and flexibility go hand in
hand.one should be ready to rectify
his mistake or wrong statement if
made.

g.d=follow the principles of

communication
In g.d. many members become
leadspeakers whereas some lag
behind. They pick up the thread late
and want to speak but are not
allowed. This is against principles of
communication.all should participate.

Strategy for g.d.

Keep it short and simple
Give hints and points instead of descriptions
Make equal contribution=all should evenly
participate.
Make periodical conclusions to keep g.d.
warm and alive and retain the focus on the
subject
Do not speak loudly .do not speak fast.
Give opportunity to others to participate.

DONTS/DOs
NO LOUD SPEAKING
NO ACTIVE HAND MOVEMENTS
KEEP YOUR LEGS UNDER THE CHAIR
FIRMLY
KEEP YOUR HANDS ON YOUR
LAP=RIGHT ON LEFT

G.D=AN ANALYSIS.
Group discussion and interviews are
a part and parcel of
communication..It is a rigorous test
of personality, knowledge of the
subject, analytical ability ,quality of
team building. Therefore
participation and active interaction
are very important in careers of
management and companies.

GLOBAL COMMUNICATION AND

TECHNOLOGY
Trends in Technology in Global
context
Throughout the modern world and in
the Business world the term
Globalisation is well known It has
connected the world from east to
west north to south. This is enabled
by THE MAGIC OF I. T.
The growth of information Technology
is very fast and vast

Trends in Technology in the Global

context
Information Technology is
revolutionising business and
professional communication systems
and methodologies ,making the
system and task of communication
and exchange of information easier
more effective and more
economically efficient.
The present trend is an exciting
alternative to the traditional one.

HISTORY OF Technological
Developments
Telegraph. Telephone, train, telex
machine, aeroplanes=past
developments
In 1960 computer revolutionised
communication system
Fax,e-mail, Internet, brought new
technology.
Voice mail,teleconferencing,
videoshooting,video conferencing

Types of modern communication

modes
Package trackingsenders and
receivers often want frequent
updates when packages are in
transit.Handheld devices like FedEx
PowerPad enhance customer service
by letting delivery personnel
instantly upload package data to the
Fed Ex network.
Corporate Blogs---Web-based journals
of companies offer advice,answer

Challenges to the organisation made

by new technologies of I.T.
Managing information in the
organisation
As future Business leaders all
employees are trained in new
technologies to manage the
information.DAYS OF SAVING
THROUGH CARBON COPIES IS GONE.
Managing information outside the
organisation;
Managing news media

Technology and
Communication
Managing corporate news=press
releases
conferences
Managing INFORMATION THROUGH
COMPANY SPOKESPERSONS
managing crisis communication
Interviews
Letters to the Editor
Talk Shows

INFOCRAT
So taking into consideration the
technological developments and the role it
plays in managing Communication
experts forecast the emergence of
INFOCRAT not bureaucrat and Technocrat ..
With his Laptop. And all human beings will
be human processors of information in the
global context.
Globalization is made easier by these
technological inventions

Global communication and

business

Global markets
Global products
Global monetary convenience
Global job facility
Global companies
So in global context it is possible only
by business communication.and
modern technologies.

ADVERTISING and Persuasive

strategies
Advertising is a persuasive skill. The
company /organisations now a-days
spend huge money on promotional
schemes for marketing their products.
Advertisements are presented by the
following mediums=
T.v.radio.mobile phone,cinema.
Posters.,banners,
magazines,journals,newspapers,e-mail,
internet

Characteristics/ purpose of
advertisements

Catching attention
Stimulating interests
Arousing desire
Supplying convincing details
Motivating action

Advertising
Beoadly speaking advertising is a form of
communication.we communicate with the
customers,,clients ,shareholders about our
Brand,varieties of products,market
position, areas of marketing.
Role of media=newspapers, magazines
t,v. radio, are main sources of media ads.
Media ads now-a-days are colourful ,full of
animation.aggressive.They present sports
persons,film stars. Corporate tycoons as
their brand ambassadors.

media
The media used for advertising are
newspapers,megazines,radio, t.v., direct
mail, sms,email.mobile phone.
The choice of medium depends on the
answers to the following questions;=
a.To whom is the advertisement being
addressed.
What are the contents of the message.
How much money is available for the
purpose

Mediums of media
T.v=a t.v advertisement must
be accompanied by effective visuals or say
visual effects and appropriate sound
effects.presently filmstars.sports stars are
presenting the ads for catching public eyes
.
Magazine=an advertisement in magazine
must use a harmonious blend of colours
and suitable print types and good quality
papers

Newpapers
It is a leading medium of
advertisements, reporting
events,information to the
public,.Through it one can reach
millions of people in the morning
easily every day. This is the
cheapest medium of
advertisement.But the newspaper
reader does not see the newspaper
after one day. So language of a

Radio./Bill Boards
Radio is an old form of media.It is only by
voice that a radio plays the role of
educating, persuading ,coaching and
influencing.
Radio jockey.radio chocolates in F.M.radio
make good contributions to ad world.
Billboards==This is the Principal form of
outdoor Advertisements These are big
posters in central places like
Markets,cinema area, Big bazar areas,
Street furniture= bus shelters, newsracks,
telephone booths, traffic stands, traffic
barriers, post boxes, street lamps, public
washing places.

Out of home
advertisements
Transit advertisings= ads on moving
trains,buses,taxis,,. autorikshaws,
Alternative ads=ads in stadiums,gas
pumps,bike stands, rest areas,
This is nontraditional ads which consumers
do not expect.
Digital billboards
Digital advertisements in mobile
phones,sms,e-mail ,internet
This is online advertisement

History of Advertisements
,
History of ads=
Started in June 1836 in French newspaper
LA PRESSE
In 1940 French advertising company Havas
first started an ad agency.
Egyptians used PEPYRUS TO MAKE SALES
MESSAGES AND POLITICAL PROPAGONDA
and ,DISPLAYS ON WALL POSTERS.Indian
rock paintings are 4000 years old. they
conveyed many messages.

Benefits of Advertisements

Success and profit will come to company

Reputation, brand name and image protected,enhanced
More business
More customers
Market expantion.= will increase relation between
customers and Brand.
Can modify attitudes of customers by good advertisements
Advertisements are persuasive ways for good
marketing,research, consumer analysis .
Ref=books=[1]contemporary advertisements by William F
Arens [ 2]What is in a name-advertising and the concept
of brands by John Philip Jones and Jan S.Slater
Visit website on Advertisements

Office communication1=communication within the

organisation
by verbal methods like telephonic
interactions,promotion of products, seminar talks,
Or by written letters formal/informal=or by e-mail
A formal letter has following 7 parts
Heading
Date
Address
Salutation=sir,dear sir
Body of letter=message
Complementary close= yours sincerely
signature

Optional elements in a
message
While writing a letter or a message
some optional points are also added;
Reference no=your ref. no/our ref.
no.
Subject= bank loan you have
applied/job application
Identification mark= name of the
signatory[ yours sincerely ,Ramdas
Agarwal.]

Office
communication=internal

By notice
Memos
Circulars
Voice mails
Fax
E-mail /
Cell phones
Presentations
Face to face discussion=DYADIC
COMMUNICATION

Internal office
communication
intercom
Seminars/conferences
telephone

notices

A notice is an information
A warning
A call ===EXAMPLE 1==
Indian oil industries ltd,Singhal
House 12,Ashok Road,New Delhi110001.
14, February.2009
Staff Welfare Association Executive
Meeting.

NOTICE

The second meeting of the executive committee will be

held at 5.p.m on Wednesday,26Oct09 in Hall no 6,Singhal
House.The Agenda is given below.
Agenda
Minutes of previous meeting
Cafeteria report
Celebration of holi
New subscription rate of members
request for donations
Grant of house building loans to new members
Any other matter with the permission of the chair
Vote of thanks
Gokul Shilpe,
Secretary
Copy to all members

Minutes
Indian oil Industries Ltd
Singhal House
12,Ashok Road
New Delhi-110001
Staff welfare association
Minutes of the second meeting of the
Executive Committee held at 5p.m.
on.Monday.26.oct.09 at Hall no 6, Singal
House.
Members present

minutes
Members present=
Mr.A.K.Dasgupta,Ramesh Saxena,
Asish Chandra,Sonam Sahani, Arati
Mahapatra,Gokul Silpe
Members absent=K. S.Duggal
Minutes of the previous meeting;
The Minutes of the previous meeting
held on3.7.09 were taken as
read,adopted and signed by the
Chairman

minutes
2.02 cafeteria report=
The sales Report of the cafeteria was received
and approved. suggestion of the Manager to
serve mini meals during lunch time was accepted
on a trial basis for three months.
2.03 Celebration of Holi
It was decided to organise a feast and informal
get-together at 7.p.m on 4 march after
celebration of Holi. A sum of RS.2500/ was
approved for this.
MrA.K.Dasgupta,Chairman
Gokul
Silpe,secretary

telecommunication
Communication in business and
industry using telephone ,cell phone,
intercome has been common these
days.We can see the widespread use
of telemarketing for
insurance,accident policies
mediclaim/health insurance by ICICI
Lombard,TataAig,Royal
Sundaram,Max,Birla Aviva etc.In BPO
companies mainly business is by
telemarketing

Internal communication
Telephone,intercome ,mobilephone
teleconferencing are very effective and
quick modes of telecommunication. top
Boss can call any employee within seconds
and discuss business.
Horizontal or perpendicular
communication can be therefore carried
on by mobile phone,telephone,intercome.
A G.M can talk to the accountant and get
data.
Two or three dy g.ms can talk to each
other and then go to the g.m.this can be
by intercome/mobile phone, e-mail

Internal communication
modes
All companies communicate with their
employees . An effective and strategic
internal communication system creates a
congenial working atmosphere and good
company relation and culture between
employer and employees.
E.R.[employee relation]Experts generally
try to infuse in their corporates=
Efficiency,shared meaning of co-operative
communication,satisfaction,connectivity

Formal and informal channels

for internal communication
The employee relation experts therefore
see that communication structure is
maintained /sustained strongly by formal
and informal modes of communication =
Formal=notice,circulars,office
orders,memos ,appoinment letters.
Warning messages,,product
launching,negotiation,sale ,purchase, talk
show,e-mails press
releases..meetings,g.d,seminars,conferenc
es.
Informal=mobile phone,land phone, email, dyadic

For better internal Corporate

climate=4 activities

Effective corporate climate can be brought by proper

implementation of 4 types of communicational activities=
Structure=the formal and informal channels through which
internal messages are conveyed.
Flow=the process through which internal communications
move vertically,horizontally,and laterally in the company.
Content=the specific content of the
communication[idea,purpose,subjectmatter]
Climate=the emotional atmosphere of the
company/organisation.
Ref pages 180 -200 of essentials of corporate
communication by CEES B.M.

Office
communication=external
Communication outside an organisation
means transactions with external
agencies..Modern modes by technological
systems have made the process speedier
and easier.
The modes are=letters,fax,direct mail, email, internet, websites,telephone,
advertising, teleconferencing,
e.d.i[electronic data interchange],video
conferencing,mobile phones,

External organisational
communication=modes

Letters=qoutations
Tenders
Sale ,purchase letters
Negotiations
Supply orders
Settlements
Invoice
Call letters
Appointment letters etc.

tender
Tender is a formal offer made by a
person or group of persons or
organisation to supply goods or carry
out a work or construct a work with a
stipulated price and stipulated time.
Offer is published in newspapers for
the public to know and apply in the
prescribed format/forms which can
be purchased from the office.

Process of filing a tender

First one has to purchase a tender form
from the concerned
office/railways/p.w.d/telcome dept/atomic
energy dept/ /govt educational institutions
etc
Then to submit the papers/documents=
Documents=E .M.D [earnest money
deposit ],proof of financial stability
showing bank account details,authentic
certificate of previous work done,

tender
Submit the tender in a sealed cover
submit it in stipulated time and
place
Sealed tenders are opened in the
presence of all bidders on a
particular date and time as declared
in the newspaper advertisement

Strategies for effective

advertisements
Tatget audience=it is the central force.
Target product concept=Tata, sony
sansui, maruti, ford,know their customer
target,This is brand concept.
Target communication media= which
media,how much space, budget, which
brand ambassador =cinema world,sports
world, politics etc
Target advertising message =be
creative,know the culture of the audience,
know appropriate timing, know if it is
informational or transformational
advertising. Research and analysis also
necessary.

Role ofP.R.O.in advertising

Pro has to play vital role=

Co-ordinate
Analyse
Know the audience
Keep contact with media
Timely action
Know the budget

tenders

Meaning or purpose of a tender=

To get some work done or hired
To get some service or services
To get assurance of quality with
lowest qouted price.

Elements of a tender
Authentic proof of the financial soundness
of the bidder
authentic proof of ability and competence
of the bidder with past work done.
Plan of work to be executed in phases as
per terms and conditions as mutually
agreed.
Resources management in terms of
availability of technical and support
systems.

Other modes of
letters/notices
Quotations are invited by notice or in the
newspapers.
Quotations are submitted as per time and dates
mentioned in the notice.
Lowest price is accepted.
Supply orders are usually purchased in govt
offices /organisations through quotations .
Letters/notice for this purpose are fully formal
letters.
Appointment letters are also a formal type sent
to candidates from outside after they are
selected.

Communication by
telecommunication
Telephone
Mobile phones
Tele conferencing=it is by video links that
participants communicate with each other
E.d.i=electronic data interchange makes it
possible for the employees to make
business transactions among different
organisations or parties using a network of
computers.
M.n.cs, Infosys,.tata,reliance B.P.OS DO
SUCH BUSINESS.

Communication by
telecommunication

E-mail ,internet, and websites=

Homeshop 18
ICICI Lombard
Tata A.I.G
AVIVA
L.IC.
Royal Sundaram Alliance Insurance company
Air and Train tickets
All 24 hour helplines are examples of
communication by telecommunication by
organisations with outside customers

Communication by
advertising
Advertising is a powerful medium of
persuasive communication
With celebrities like Tendulkar Dhoni,
Maradona or by Amitabh Bacchan//
film stars promotions are done
It is by media and digital mediums
It is also by posters

Other modes of external

communication
Talk shows
Press conferences
Interviews
Press releases

4 aspects /targets of external

communication
Measuring communication=measuring
how well communications work between
the organisation and other clients.
Developing a toolkit to attract customers
for sale ,purchase, promotion of their
products, and negotiations if any.
Marketing a budget to match the targets
For products and services=
consultancy,attracting customers,making
big events for launching new
products,promotions,

4 targets

Presenting celebrities in event shows,t.v. shows, in

websites,
Organising Fashion shows
Exhibitions
Therefore an Organisation has a structured system of
communication in these days of Information Technology by
formal and informal communication,by modern and
traditional ,and digital modes,by Brand Name,Reputation.
And Image.by also formal and informal functions and
parties.by paying good perks to the employees.
By maintaining good upward,downward,lateral and
diognal internal communication hierarchy.
Organise C.S.R PROGRAMMES[Corporate Social
Responsibility] examples= scholarships awarded by Birla
house, NIIT, Aptech,Arena Animation Golden awards ,Ruchi
masala awards to matric toppers,social welfare
programmes by TATA,Infosys ETC.