Hall of Fame Brewery

By
Troy Curtin
Patrick Sullivan
Drew Benjamin

Executive Summary
Competitive Industry
Our mission is to become one of the bestknown local breweries in the state of
Massachusetts.
Our main objective is to produce one light
beer that will satisfy the wants and needs of
a college student.

Company Summary
Established in 2014 by three college friends
who want to pursue their love for drinking
and making beer.
Our goal is to become known as one of the
great local breweries in the state of
Massachusetts that offers a great quality
and tasting beer geared towards the college
demographic.

Products
One main product: The Teddy Brewski
Available in a few different forms:
- Six & Twelve packs of glass bottles
- Eighteen, Twenty-four, & Thirty packs of
cans
- Kegs that come in one size only which are
called half-barrels. 1 keg = 5.5 30 racks of
cans

SWOT
Strengths: Unique brewing process that
produces our quality beer, all natural
ingredients, we have the college mindset
when knowing what the average college
student will purchase, and community pride.
Weaknesses: Competition- Local and
National, working capital, mother nature,
and finding distributers.

SWOT Cont.
Opportunities: The chance to become apart
of a community, Possible expansion, &
Increase in the revenue stream. More beers
to be named after future New England hall
of famers.

Threats: Lack of money, Customer

Retention, Finding Distributers, & Lack of
natural resources.

Market Implementation

Marketing mix of two

age groups with the
same low income and
spending habits.

Becoming a first choice

money saving selection
when all legal ages
want a light beer.

Word will spread to

other states through
college student
exposure.

Pricing Strategy
Affordable to the demographic of low income
students mostly, but also other individuals
who fit.
Market Oriented pricing.
Achieving buyer confidence.
$14.99 for a commonly purchased 30 pack
quantity.

Distribution Strategy
Cannot directly distribute.
Use primary distribution outlets.
Secondary distribution strategy of bars that
make geographic sense.

Promotion Strategy
Customer awareness, generating sales, and
brand loyalty.
Two-way interaction between company and
consumer.
Giveaways, branding events, and sampling
of the Teddy Brewski.
Merchandise and apparel so our brand is
seen wherever a person may be.

Positioning Strategy
Problem: Over-priced/budget busting beer.
Identify and occupy a market niche where
we can achieve the greatest success.
Creating a distinct impression of the Teddy
Brewski in our customers minds, gaining
loyalty.

Milestones
Market Research

Line of Credit

Brand logo/Art Work

Office/Plant Location

Website Development

Launch Press Release

Distribution Partners

Create Mailing List

Advertising Campaign

Initial Sales

Jul

Aug Sep Oct

2015Jan Feb

Mar Apr

May Jun

Nov Dec

Personnel in the
Brewery
Pat- Salesman
Troy- Head marketer
Drew- Manager

13

Financial Plan
Year 1

Year 2

Year 3

Sales

$366,507

$403,157

$451,536

Operating
Expenses

$492,480

$497,550

$562,444

Net Profit

$113,552

$158,255

$173,227

Net
Profit/Sales

7.75%

9.81%

9.59%

14

Break Even Analysis

- Our Break Even point isnt until several months into the business
15

Projected Cash Flow

16

Commercial

17

Would you prefer a

normal light beer or
our Hall of Fame
brew?