ANALYSIS
Case Study : McDonalds company
MBA 4 th FINANCE
GROUP MEMBER( I ):
AJAB KHAN
SHUKRI YUSUF
MCDONALD'S IN PAKISTAN
McDonald's
Perspective
Lend more money or not (credit
manager).
Investment would be beneficial or not
in this company (stake holder).
Existence and future of this company
toward Govt ,employees and other
general public.
Dec07
Dec06
Dec05
Cash
1,981.3
2,136.4
4,260.4
Net Receivables
1,053.8
904.2
795.9
Inventories
125.3
149.0
147.0
421.5
435.7
646.4
3,581.9
3,625.3
5,849.7
20,984.7
20,845.7
19,908.0
4,825.1
4,552.8
4,231.1
Total Assets
29,391.7
29,023.8
29,988.8
Dec 07
Dec 06
Dec 05
Accounts Payable
3,634.0
2,739.0
3,377.6
Short-Term Debt
864.5
17.7
658.7
CurrentLiabilities
4,498.5
3,008.1
4,036.3
Long-Term Debt
7,310.0
8,416.5
8,937.4
2,303.4
2,140.9
1,869.0
TotalLiabilities
14,111.9
13,565.5
14,842.7
15,279.8
15,458.3
15,146.1
TotalEquity
15,279.8
15,458.3
15,146.1
Liabilitiesand
Shareholder's
Equity
Dec06
Dec05
Revenue
22,786.6
21,586.4
20,460.2
Cost of Goods
Sold
9,819.0
14,602.1
14,136.0
Gross Profit
12,967.6
6,984.3
6,324.2
Gross Profit
Margin
56.9%
32.4%
30.9%
SG&A Expense
7,990.1
1,289.3
1,053.1
Depreciation &
Amortization
1,214.1
1,249.9
1,249.5
Operating Income
3,763.4
4,445.1
4,021.6
Operating Margin
16.5%
20.6%
19.7%
Non operating
Income
103.2
123.3
36.1
Non operating
Expenses
410.1
402.0
356.1
Income Before
Taxes
3,572.1
4,166.4
3,701.6
Income Taxes
1,237.1
1,293.4
1,099.4
2,335.0
2,873.0
2,602.2
2005
2006
2007
Debt to Equity
Receivable turn Over
Inventory turn Over
Payable Turn Over
Asset turn Over
Net Profit Margin
Return On Investment
Return On Equity
0.63
26time
96time
------0.7
12.7%
8.7%
17%
0.55
24time
98time
0.4time
0.74
13%
10%
19%
0.53
22time
78time
0.4time
0.78
10%
8%
15%
CASH DISBURSEMENT
(DEC2008)
2005
20460.2
14136.0
14602.1 9819.0
12852.47
Account Payables
Non Operating Expense
Income Tax (31%EBT)
Long Term Debt
Total Disbursement
Projected Net Cash Flow
Add Opening Balance
Ending Cash Balance
3377.6
2739.0
3634.0
3186.8
36.1
123.3
103.2
88.52
1099.4
1293.4
1237.1
1182.14
8937.4
8416.5
7310.0
6203.5
13450.5
7009.7
9014.2
10502.3 13492.84
4260.4
216.4
1981.3
11270.1
1822.80
Items
2005
2006
2007
2008
Net
Revenue(5.6%Growth)
20460.2
21584.4
22786.6
24062.65
COGS (Average)
14136.0
14602.1
9819.0
12852.47
Gross Profit
6324.2
6982.3
12967.6
11210.18
Non Operating
Expense
36.1
123.3
103.2
88.52
Depreciation Expense
1249.5
1249.9
1214.1
1237.8
IBT
5038.6
5609.1
11650.3
9883.86
Income Tax
1099.4
1293.4
1237.1
1182.14
Net Income
3939.2
4315.7
10413.2
8701.72
2005
2006
2007
2008
11270.1
11150.6
12483.6
15315.64
795.9
904.2
1053.8
1228.20
Inventories (average)
147
149
125.3
140.43
Other assets
646.4
435.7
421.5
414.5
12857.4
12639.5
14084.2
17098.77
19908.0
20845.7
20984.7
21124.45
TOTAL ASSET
32767.4
33485.2
35068.9
38223.22
Account payables
3377.6
2739.0
3634.0
3186.8
658.7
17.7
864.5
513.63
4036.3
2756.7
4498.5
3700.43
8937.4
8416.5
7310.0
6203.5
1869.0
2140.9
2303.4
2465.9
TOTAL LIABILITY
14842.7
13314.1
14111.9
12369.83
TOTAL EQUITY
15146.1
15458.3
15279.8
15294.7
Dec 06
Dec 05
2,395.10
3,544.20
2,602.20
Depreciation/Depletion
1,214.10
1,249.90
1,249.50
Deferred Taxes
-39.10
33.40
-31.60
Non-Cash Items
1,342.40
-322.80
104.40
-36.20
-163.20
412.30
4,876.30
4,341.50
4,336.80
Capital Expenditures
-1,946.60
-1,741.90
-1,606.80
796.50
467.80
-211.00
-1,150.10
-1,274.10
-1,817.80
2.10
5.00
105.40
-1,765.60
-1,216.50
-842.00
-2,805.40
-1,983.70
-433.90
572.60
-2,264.70
1,612.30
-3,996.30
-5,459.90
441.80
123.30
267.60
-80.20
-146.80
-2,124.90
2,880.60
392.70
430.30
390.30
1,436.20
1,528.50
795.10
Best-tasting food?
Best-tasting
burgers?
Wendys
Burger King
McDonalds
Burger King
Wendys
McDonalds
* Percent of respondents
36%*
32%
21%
42%
32%
17%
Income Trends
Returns
20.0%
17.7%
18.0%
16.0%
14.0%
12.0%
14.7%
13.0%
12.3%
16.6%
14.6%
14.7%
14.4%
10.2%
10.0%
9.1%
8.0%
6.7%
6.0%
4.5%
4.0%
2.0%
0.0%
1994
2003
1995
2004
Revenue
1996
2005
Net Income
Profit margin
1997
2006
Stock Price
$100
$84
$80
$63
$50
$60
$40
$48
$58
$20
$2005
2006
McDonald's Growth
2007
S&P Industry Growth
Comparison
Financial
Growth Rates
%
Compan
y
Industr
y
S&P
1.15
6.20
7.30
12.50
1.0
1.2
213.4
0
129.6
0
15.30
0.9
0.8
1.0
18.70
-0.70
6.20
31.1
22.6
58.6
8.14
9.28
13.44
2.2
4.5
3.7
18.67
13.34
19.30
11.71
10.13
20.27
Dividends (5-Year
Annual Avg.)
44.27
29.49
12.23
Compan
y
Industr
y
S&P
Debt/Equity
Ratio
0.76
2.07
Current
Ratio
1.0
Quick Ratio
Conditio
n
Interest
Coverag
e
Leverage
Ratio
Book
Value/Sh
are
50
0
Sales (5-Year
Annual Avg.)
50
0
CONCLUSION OF THE
ANALYSIS:
McDonald commenced their business in 1954, and they are running 3000
local restaurant in more than 120 countries, with major products like
hamburger, cheeseburger, chicken products and other breakfast items. Our
main objective was to analyze financial strength of the company in view of
his stakeholders. For This purpose we have analyzed some key financial
activities, which are very important in judging the performance of any
company. In ratio analysis we found fluctuations in different dimensions,
some of them are in favor and some are against.
Balance sheet and income statement of McDonald having healthy figures,
but in comparing McDonald with its competitors we found very low
performance of this company. We forecasted some statements for this
corporation on the basis of information.
CONSEQUENTLY: As a credit manager our credit policy divided in two
ways:
Generally the company is performing well according to its financial activities,
so we can extend our credit policy to this company.
But if we compare this with common industry or its competitors , then We
will not prefer to extend our credit policy further.
RECOMMENDATIONS
Extension of business is required as
compare to the market.
Increase in product line to gain more
revenue is concentrated.
Concentration is also required on the
quality of its products.
Decrease in debt would be beneficial
for this company.