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Innovation Case:

Idea Brief

Overview
Idea Owner

To locate a Mopi a Big Board at


every shop parking just like
MacDonald's and other multinational
companies has board just like this.

Innovation Lab

Department
Innovation Chapter Brand

Impact Assessment
Configuration

Offering

Impact Key:

High

Experience
Medium

Support Required

Low

Support

Department

Execution Plan

It could be easily executed by local


vendors

Marketing

Support

Department

Support

Department

Support

Cost & Benefits


Project Cost

Expected Timeline
Oct-16

Months

Mar-17

1.

Strong Brand Image

2.

Brand Recognition

3.

Brand Advertisement

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