BY SHARMORI RICHARDSON AND VAUGHN

WHITTAKER.

MISSION STATEMENT
The mission statements of Dream Vacations will be:
To provide a world class travel services for individuals and families; giving access to all
the amenities that the Caribbean, South America, and the Mediterranean have to offer.
To use experience and knowledge of the travel industry to provide clients with original
and best deals, at very competitive prices.
To enhance our customer's experience by providing them with the means of exploring
the cultures and historic sites of the world.

COMPANYS PRIORITIES
The top priorities of the travel agency will be:
1.

To concentrate on creating an entrepreneurial culture based on knowledge of the travel

industry.

2.

To develop a plan; begin the research into destinations, hotels, and amenities within
the areas that you are targeting as tourist destinations.

3.

To advertise through all the social media channels.

4.

To hold lunch and learn sessions and face to face consultation with clients that will
help in the growth of the company.

5.

To ensure that the company at least one year's worth of capital to cover operational
cost.

6.

To hire the right people for the job. Individuals that can see what you are trying to
achieve and want it just as bad as you do.

PACKAGE OVERVIEW
One package that Dream Vacations will be offering is the Royal Tower
Package (Bahamas)
Also, Dream Vacations will be giving the consumer the choice to
customize their own vacation package.

S.W.O.T ANALYSIS (STRENGTHS)

Dream Vacations strengths are as follows:
Strong leadership and management and excellent customer service.
Affordable bulk deals for popular tourist destinations.
Strong relationships with their suppliers. (Suppliers such as hotels,
airlines and different tourist attractions in the world).
Extensive advertising and marketing.

S.W.O.T ANALYSIS (WEAKNESSES)

Dream Vacations Weaknesses are as follows:
Startup cost for business.
Finding qualified staff and management.

S.W.O.T ANALYSIS (OPPORTUNITIES)

Dream Vacations Opportunities are as follows:
Expansion of operations in the different countries.
The creation of jobs in the tourism market.
Slight growth in economic GDP in tourist destinations.
Access to top-notch tourist attractions.

S.W.O.T ANALYSIS (THREATS)

Dream Vacations Threats are as follows:
The likelihood of operation expenses is rising.
Competitors such as environmental and online travel agencies.
The crime rate in tourism destinations the company offer deals at.
Natural disasters in tourist destinations.
Attractions and facilities may not attract tourist.
Economic recession may discourage tourist from traveling.

MARKETING STRATEGIES
Marketing Strategies will include:
Local Newspapers in America.
Tourism Departments.
Social Media Marketing (Facebook, Twitter, Instagram etc.)
Television Advertisements.
Official Website
Official electronic tablet application.

RESOURCE ALLOCATIONS (TOTAL

FUNDING)
FUNDING

ESTIMATE COST

TOTAL
ESTIMATE COST

Investors

$60,000

Bank Loan

$300,000

Personal Capital

$350,000

Total Estimated Funding

$710,000

RESOURCE ALLOCATIONS
(OPERATING ESTIMATED COST)

OPERATING EXPENSES

ESTIMATE COST

TOTAL

ESTIMATE
COST
Selling Expenses
Administrative Expenses
Total Operating Expenses

$60,000
$110,000
$170,000

RESOURCE ALLOCATIONS (FIXED

ESTIMATED COST)

FIXED COST

ESTIMATED TOTAL
COST

ESTIMATED
COST

Fixed Cost
TOTAL FIXED COST

$95,000
$95,000

RESOURCE ALLOCATIONS
(OPERATION OF BUSINESS)
Dream Vacations will make connections with airlines and hotels such as the:
The Kimpton Hotel
Marriott
Ritz Carlton
American Airlines
British Airways
Cayman Airways

STRATEGIC GOAL #1
1. Work on securing relationships with the resources within the Caribbean,
South America, and the Mediterranean.
Objective: To create relationships with hotels in each island in the given
region.
Action Plan: Talk to hotel managers and airline directors and make travel
plans or online business meetings to discuss Dream Vacations proposition.

STRATEGIC GOAL #2
2. Build package deals
Objective: To create different package deals that fit customer needs.
Action Plan: Gather information from various tourist board and
attraction business in the various countries. Also send out
questionnaires about the things guests travel to an island or a country
to experience.

STRATEGIC GOAL #3
3. Recruit experienced and reliable consultants.
Objective: Identify and locate legal, accounting and industry
consultants
Action plan: Talk to accounting and a law firms about their prices for a
start-up business

LONG-TERM GOALS
The long-term goals of Dream Vacations will be:
To become the number one travel agency in the tourism destinations.
To provide travelers with top-notch service and creative solutions.
To expand operations into different parts of the world.

INTERMEDIATE GOALS
To meet the long-term goals, Dream Vacations intermediate goals will be:
Effective advertising around the regions to customer audiences such has

couples, honeymooners, families, etc.

Connect with businesses in those areas to get special packaging for the service

they offer.
Higher experts in the travel industry sector.
To increase sales by 4 percent; in the next 2 years.

CORRECTIVE ACTIONS
A type of corrective action Dream Vacations will be using is the
Rational Decision Making Process. The steps to the Rational Decision
Making Process are:
1. Recognizing and Defining the Decision Situation
2. Identifying Alternatives.
3. Evaluating Alternatives.
4. Selecting the Best Alternatives.
5. Implementing the Chosen Alternative.
6. Following Up and Evaluating the Results.

TWO YEAR ANALYSIS

Dream Vacations:
will have a growth percentage of 4 to 7 percent of their customer base within
two years.
Will make strong relationships with suppliers and will try to make more
relationships that can benefit the business greatly.
Will generate enough capital to start a branch in one of the Caribbean islands.

CONCLUSION
In conclusion, based on the analysis of the scenario provided, the students
see that Mr. Arturo business intentions are clear. The students also l believe
that with Mr. Arturo experience in the hotel and tourism industry, he will
have one the best travel agencies in the United States of America. His
experienced and well-trained staff will contribute significantly to meeting
the demands of the customers. If Mr. Arturo follows the steps of the
business plan, he will see a high return on investment into his business.

REFERENCES
Costco Travel. (n.d.). Bahamas: Atlantis Royal Tower Package. Retrieved
from Costco Travel :
https://www.costcotravel.com/Vacation-Packages/Caribbean/Bahamas
/Offers/CARNASATLANTISROYAL20121116
Ebert, R. J., & Griffin, R. W. (2015). Business Essentials (11th Edition ed.).
Boston: Pearson Education.
Nimwegen, G., Bollen, L., Hassink, H., & Thijssens, T. (2008). A
stakeholder perspective on mission statements: An international empirical
study. International Journal of Organizational Analysis, 16(1), 61-82. DOI:
http://dx.doi.org.ezp-02.lirn.net/10.1108/19348830810915505
Wharton University of Pennsylvania. (2011, February 26). Resource
Allocation. Retrieved from KWHS Wharton University of Pennsylvania:
http://kwhs.wharton.upenn.edu/term/resource-allocation/