Marketing

(pemasaran)
Catatan kuliah
Hermanto Saliman

Marketing
Supply

Demand

Seller

Buyer

Trader

Market

Price
Supply

Demand

Producer
(and competitor)

Consumer
Price

Original product
Reuse
Recycle
Substitution

User

Market Price Analysis

No
.
A

Domest
ic

Export

Total

Qty.

Qty.

Qty.

Consumer/Buyer Qty.

Qty.

Qty.

US$/unit

US$/unit

Producer
Area/Country
Company
Total

Area/Country
Company
Total
C

Allowance (A
B)

Price (index)

US$/unit

Marketing Factors
Pric
e

Product

Sales
contract

Place
(Transportatio
n)

Payme
nt

Time

Quantity
- Penalty
(short)

Spot

Domestic
Export

Cash

demerit

Quality
- Bonus
- Penalty
- Reject

Long term

FOB
CIF
Others

Term

Merit
point

Product
Quality
- Higher (bonus)
- Standard
- Lower (penalty)
- Under (reject)
Byproduct (bonus)
Gangue (penalty)

Example Contract

Transportation

Payment

Marketing Strategy

Mineral/Coal Marketing
1. Uneven producer, different place between
producer and consumer, transportation very
important
2. Variance in mineral, product item, and quality
3. Big quantity

Mineral Marketing Station

1. LME (London Metal Exchange)
2. NYMEX (New York Metal Exchange)

Mineral/Coal Marketing
in Indonesia

Mineral
Harga acuan ditetapkan oleh
pemerintah;
PerMen ESDM no.17 tahun
2010
Indeks harga patokan
mineral -NYMEX

Batubara
Harga acuan (HBA) ditetapkan
setiap bulan berdasarkan
rata2 indeks ICI, Platts, New
Castle Export, Global Coal
Standar spesifikasi HBA : CV
6322 kcal/kg,TM 8%,TS 0,8,
Ash 15%
FOB Vessel

Coal Marketing Policy

in Indonesia

Peraturan Menteri ESDM No.34 tahun 2009

DMO (Domestik Market Obligation) adalah
kewajiban pemenuhan kebutuhan batubara dalam
negeri, yang harus dipenuhi setiap pemegang KP,
PKP2B, IUP yang ditetapkan setiap tahun
persentasenya dari rencana jumlah produksi satu
tahun.

Thank You