Statement Analysis
2007 Forecasts
2007 Pro Forma Income State.
Sales
150
Costs
135
Net Income
15
Dividends
6
Ret. Earnings
9
100
Equity
100
Assets 200
Assets
Liabilities
EFN
Sales
Sales PM (Pr ojectedSales)(b)
Sales
Sales
41 2(50) 1(50) .10(150)(.6)
assets
liab.
EFN 0
gS 0
gS 0 PM (1 g ) S 0b
sales
sales
assets liab.
g(
PMb) PMb
sales sales
equity
ROEb
g(
PMb) PMb g
sales
1 ROEb
Profitability Ratios
Examples: Return on
assets, equity, invested
capital; gross, net profit
margin
Questions: How profitable
is the company per dollar
invested in the business;
per dollar of sales?
Liquidity Ratios
Examples: Current ratio,
quick ratio, interval
measure
Questions: How easily can
the company meet its
immediate cash
requirements? How risky
is the company?
DuPont Ratios
Net Income x Sales x Assets = Net Income
Sales
Assets Equity
Equity
Net profit
margin
Asset x Equity =
turnover multiplier
ROE
Like-A-Weed mini-case
How is Like-A-Weed
doing?
Why is the net profit
margin declining?
Does the company have a
financial or an operating
problem?
What should Like-A-Weed
do?