3 - year business plan

Name
Date of Presentation

Summary Outlook of Total Revenue

Year
Bus. Line

2008

2009

2010

2011
2012
2013
(Estimated) (overview) (overview) (overview)

(Description Slide)

Market Overview For The Years 2010, 2009, 2008

Market Trend
Market segmentation
- Broken down in sectors
Market share
- By product category
- By specialty

What are the Markets Business Drivers

- Quality
- Price
- Customer Relationship

Market Trend

Market Segmentation

Market Share Outlook

Business Drivers

Competitive Analysis (Description Slide)

Who are the Major competitors in the product category
Which category do they focus or dominate.
What products do they compete with and what relative
size are these products to their business.
What are their pricing strategy.
SWOT competitive analysis.
N.B. The SWOT analysis will include the Strength, weakness,
opportunities and threats of your competitors.

Major Competitors

Competitor SWOT Analysis

10

Product Strategy (Description Slide)

What are the Strategic EG products for 2010 and 2011
Products revenue for the years 2008, 2009(actual) and
2010(est)
For each product define its gross margin
What is the estimated lifecycle of each product.
Which products will have the highest percentage in
achieving the total revenue for the years 2011,2012,2013
Revenue and Gross margins for core products in the years
2011,2012,2013
N.B. Core products should be those which represent 80% or
more of the total revenue

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New product Strategy (Description Slide)

New products launches in the years 2011, 2012, and 2013
New product launch
- Define features sets and Benefits.
- What are the Strategic directions based on customer needs and
business goals
- Identify your target customer
- What are the plans and objectives of launching the product.
- What are the risks and the trade-offs.

Launch road map

12

Pricing Strategy (Description Slide)

Competitors key products versus EG products that competes with,
list in the table:
1) What are the products
2) Prices
3) Quality

What are the Technological differences of the products versus price

of each product.
What is the product price benchmark and what position does EG and
its competitor holds. (Lead/follower)
What key factors drive the price?
EG prices evaluation for 2008,2009 2010 for each product and its
gross margin.
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Pricing Strategy
Product

Price
/Quality

Product 1

Price

EG medical Competitor
systems

Competitor

Competitor

Quality
(high, average, low)

Product 1

Price
Quality
(high, average, low)

Product 1

Price
Quality
(high, average, low)

Product 1

Price
Quality
(high, average, low)

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Supply Strategy (Description Slide)

What is the Supplier stated strategy for 2011
What is the suppliers focus products for 2011
What is the suppliers focus strategy for each focus product
What are the features and benefits of the focus product
How does these products compete with the market needs
(technologically, pricing and quality)

What is the evolution of pricing of the years 2008,2009, and 2010

What is the revenue and gross margin forecast of each supplier from 2010 to
2013.
What was the customer service level for product delivery in 2010
What are the key reasons for any supply or delivery in 2010.

15

Customer Strategy (Description Slide)

Who are the focus/ target customer and clarify their:
1. Potential for growth
2. Financial capacity for business
3. Payment record of the years 2008, 2009 and 2010
4. Forecasted revue of the years 2008, 2009 and 2010

16

Key opinion Leader (Description Slide)

Who are the KOL in each customer sector
What is the level relationship status of the KOL with EG
(strong, average, week)
Who they favor if its not EG
What is the key drive for building and maintaining the that
relationship.
Action plan by KOL for 2011 to drive business
Level of projected investment planned for each KOL

17

Market and Sales Activity (Description Slide)

Key projects for 2011,2012, and 2013
Activity Calendar
Objective of Each project and activity
Level of expenditure
What is the expected outcome

18

Organization and Resources (Description Slide)

Organization chart
Headcounts Highlights in 2010, 2011, 2012 and 2013
- Increases
- Decreases
- Productivity level

Map the EG structure to the Market Structure

CRM forecast 2011, 2012, and 2013
a. Number of Calls per day
b. Number of active accounts
c. Expected number of new accounts
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Training and Development (Description Slide)

Identify high potentials in the team
- 3- year outlook on career development
Capability and skill development required

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Sector

KOL

Position

2010
Value

2010
2011
Expenses Expenses

2011
Value

Growth
%

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