CORPORATE STRATEGY:

OURNEY OF VALUE GROW

Hadi Satyagraha, Ph.D.

Hadi Satyagraha, Ph.D.

IN THE BEGINNING
Most companies started as a single
business entity:
Desktop computer

Light bulb

Cola carbonated drink Rokok Kretek

Cement production

Pulp

..and thousands of others..

ISSUE OF SINGLE
BUSINESS

How to create Competitive

Advantage

SINGLE BUSINESS
FRAMEWORKS

Cola CP Industry

Bottlers

Water
Juice
Tea
Milk

IN 2015..THEY
BECOME

Diversified business entities:

Mobile Device

Conglomerate

Soft drinks Conglomerate

Conglomerate

Wood and Forestry

COKE NOW: >500

BRANDS COY

APPLE 2010:
MOBILE DEVICE COY

Apples Value
Growth

Value
Growth

Value
Growth

Technology/IT
Products
Operations

Why Corporate Strategy

To survive:

To grow:

How

Internal
Acquisition
Developmen
t
Vertical
Integration

Diversification

Geographic

Alliances

Mergers