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GROUP- 2

Roll no- 1632

INDUSTRI
AL VISIT
REPORT
LINGARAJ
BISCUITS PVT
LTD.
CHANDAKA INDUTRIAL
ESTATE ,
BHUBANESWAR

About the Company

Lingaraj Biscuits Private Limited was registered on


23 August, 2004. Lingaraj Biscuits Private Limited's
Corporate
Identification
Number
(CIN)
is
U15412OR2004PTC007735, Registeration Number is
007735.
Their registered address on file is Plot No. - 31,
Chandaka Industrial Estate, Patia, Bhubaneswar 751024, Orissa, India.
Lingaraj Biscuits Private Limited currently have 4
Active
Directors
/
Partners:
Rohit kumar
Narayandasji Saraf,
Sajjan Kumar Sureka,
Sunita
Devi Agarwal, Kunal Agarwal, and there are no other
Active Directors / Partners in the company except
these 4 officials.
Lingaraj Biscuits Private Limited is currently in Active
Status.

PRODUCTS OF PARLE G

Main Competitor in the Market

Production At LB. Pvt. Ltd


Lingaraj

Parle Biscuits manufactures 2 of the


Parle Products, i.e., Parle-G and Happy Happy
Biscuits in alternative week respectively.
As we were on the 2nd week the production of
Parle-G was going on.

Production Process of
Parle-G
Mixing
Distributi
on

Mouldin
g

Packaging

Baking
Cooling

Production Process of
Parle-G
Ingredients used for
the production of
Parle-G are :
Wheat Flour
Sugar and Salt
Edible Vegetable
Oils
Invert Syrup
Skimmed Milk
Powder
Leavening Agents
Permitted
Emulsifier

Process Steps of Parle G


The following steps are being
followed over there such as
Pic-1
:
Mixing
of
the
ingredients
Wheat flour , Edible oil ,
Skimmed Milk Powder , Sugar
Then it goes to a dough
making
machine which is
associated with a roller which
moulds
the
dough
to
a
particular shape.
Pic- 2 : After molding it takes
a unique shape of parle g with
its brand name embedded on
it.

Process Steps of Parle- G


The conveyer passes for
baking process through a
series of oven.
The temperature
maintained is in between
180 c to 330 c. The ASIAs
largest oven is used in this
plant.
The quality of the biscuit is
neatly checked
during the
process by the support staffs
continuously.
After baking it again passes
through another 6 levels of
conveyer belts for cooling.

Process Steps of Parle- G


After cooling of the fresh
baked biscuits it is collected in
a sorting machine and goes for
wrapping and packaging.
They
use
eco
packaging material
PVC in it.

friendly
to avoid

Then
the
packets
are
collected through a channel
and sent to Godown for
distribution .
The
quality
is
not
compromised any process so
the product has to pass
through
several
QC

Distribution Channel

Lingaraj Biscuits
Pvt.Ltd.
Chandaka
Industrial Estate
Bhubaneswar.

Dippo- Cuttack
(Manguli Chowk)

18 Disributors

DippoBhubaneswar
(Mancheswar)

18 Disributors

Dippo- Sambalpur
(Redhakhol)

18 Disributors

Market Strength
The

extensive distribution network, built


over the years, is a major strength for
Parle products. Parle biscuits &sweets are
available to consumers, even in the e most
remote places and in the smallest retail
outlets.
Parle
has
nearly
1,500
wholesalers,
careering to 4,25,000 retail outlets directly
or indirectly.
The Value for money positioning helps
generate large sales volumes for the
products. However, Parle Products also
manufactures
a
variety
of
premium
products
for
the
up-market,
urban

MARKET-SHARE
It

has 70% market share in India in the glucose


biscuit category followed by Britannia, Tiger (1718%) and ITC's Sunfeast (8-9%).

The

brand is estimated to be worth over Rs


2,000 crore (Rs 20 billion), and contributes more
than 50 per cent of the company's turnover
(Parle Products is an unlisted company and its
executives are not comfortable disclosing exact
numbers).

Last

fiscal, Parle had sales of Rs 3,500 crore (Rs


35 billion). It also is popular across the world
and is starting to sell in Western Europe.

REASON OF PARLE-G MAINTAINING ITS PRICE OF RS. 3.00 FOR THE LAST 25YRS

Low

profit margin.
Decrease in weight per biscuit.
Bulk purchase of raw material.
Reduced wastage- 1% of the 115 TONES
Increased productivity.
Availability in remote places.
Avoid sophisticated packing.
40 g pack costing Rs 3 has net weight of
40 g from Jan 2008.
Parle-G has seen the variation in sales
due to increase in price by mere 50 paise in
1995.

PRICING STRATEGY OF THE


FIRM
Appeal

to all income groups : The product is


appealing to the consumers as the target
audience is basically kids. This product is suitable
to all Income group.
Low and mid-range price Segments: The
pricing of the product is of low and mid-range so
as it suits every ones pocket.
Value for money: Value for money allows all
age group to enjoy parle products at fullest
Strict cost control at every point in supply
Chain: It reaches 2.5 million outlets, including
villages with a population of 500 people

Infrastructure & Labor Management


The

firm Lingaraj Biscuits Pvt Ltd. has a


successful time line over decades.

It

has more than 400 laborers deployed in


different departments for packaging and
distribution, quality checking, and maintenance.

The

firm holds a godown of capacity 50000 tons


for storing ingredients as well as products or
distribution.

It

holds the major market share due to its


capacity of production.

Conclusion

The industrial visit gives a lot of information about


various aspects of production, marketing as well as
the operation of a company. The dissemination of
knowledge by the support organization also gives a
clear scope to the transactional analysis of the
company. After conducting a survey of the company
we found that there is a bigger market for the biscuits
and confectionary in unorganized retail stores if
proper supply of goods without breakage is there.
It is also concluded that Parle is the first preference
of the both customers as well as retailers. Because of
its brand image & price.
Brand Parle G dominates the volume dominated
market due to its brand equity and better production
strategy.