CHAPTER

2
Cantilas
Cantilas
Pottery
Pottery
Cantilas
Pottery
Wholesaler
Wholesaler
and Retailer
Wholesaler
Management
Accounting
Sanand
Agustin,
Digos City
Retailer
and Retailer
andSan
The
Business
Agustin,
San Agustin,
Environment
Digos
City
Digos City

Primary Activities
Inbound Logistics
The business
environment in recent
Operations
years
has beenLogistics
characterized by
Outbound
increasing competition and
Marketing and Sales
relentless drive for continues
Services
improvement.

Support
Support Activities
Activities
Firm
Infrastructure
Firm Infrastructure
Human ResourcesManagement
Human Resources Management
Technology Development
Technology
Development
Procurement

Procurement

Primary
Primary
Activities
Activities

Inbound logistic
Inbound logistic

-Difficult
to
find
-Difficult to find mud clay which is the
mud clay which
primary ingredient.
is the primary
ingredient.

Operations
-Sometimes, the pot maker loses his control
that causes the damages of the product.
-Sometimes, the pot maker loses his
-If-Sometimes,
its rainy
it is pot
difficult
to dry
the pots.
the
maker
loses
his
control
thatdays
causes
the
damages
of the
-Lack of that
machine
to bethe
used
in operation.
control
causes
damages
of the
product.

product.
-If its rainy days it is difficult to dry the
-If its rainy days it is difficult to dry the
pots.
pots.
-Lack
of
machine
to
be
used
in
-Lack of machine to be used in
operation.
operation.

Outbound Logistics
Difficulties in arranging the pots.

1.

A focus on serving customers,

and
2. Systematic problem-solving
using teams made up of frontline workers.

Marketing and Sales

Many Competitors.
How to get the attention of the customer?

Many Competitors
How to get the attention of
the customer?

Services
No delivery
Large pots are heavy to carry and

Many
manufacturing
and
sometimes it can cause crack the pots.

services firms increasingly find

that customers expect
products and services to be
developed for its customers
unique needs.

Support
Support
Activities

Activities

Procurement
Storing all materials before the final
operations.
The material should in good quality.

- Is used to develop a detailed

description of the specific
activities performed in the
operation of the firm.

Technology and development

Need more machines to have more
supply.

- Is a sequential process of
identifying and removing
constraints a system.

Human Resource Development

Choose an expert in pot-making.
The employee must be careful in carrying
the pots to prevent damages.

- Is a management technique
to identify and monitor the
cost of the products
throughout its lifestyle.

Firm Infrastructure
Manage by the owner.
Employee are well-trained in their work.

- Involves the determination of

the desired cost for the product
or a basis of a given
competitive price so that the
production will earn a desired
profits.

- More companies are using CAD

and CAM to response the changing
consumer tastes more quickly. This
innovation allows to significantly
reduce the time necessary to bring
their products from the design process
on the distribution stage.