PITCH OF IDEAS

Kiala Pombolo

ORGANISATION HISTORY

England Logo

Scotland Logo

Each four countries in the UK have a publicly funded health care

system.

England, Northern Ireland, Scotland and Wales.

The NHS is the largest and oldest single payer healthcare system in
the world.

The NHS is funded through the publics taxes.

Richmond House is
the addition to this its
also where the
National Health
Service is based.

Wales Logo

Northern Ireland

GENERAL AIM

My general aim for my advert campaign is to spread awareness of safe sex, as protected
sex gives you an unlikely chance of contracting an STD.

This is a serious issue that is affecting many teenagers in the UK. The issue needs to be
addressed in order to decrease the percentage of teenagers affected by STDs.

In most recent news, in 2015, among heterosexuals diagnosed. 15 24 year olds were
accounted for 62% of those with chlamydia, 52% with gonorrhoea, 51% with genital
warts, and 41% with genital herpes.

TARGET AUDIENCE

My primary target audience for my advert campaign will be ideally be aimed towards
males, as male condoms are purchased and worn during sexual intercourse.

My secondary target audience for my advert campaign will be females, as according to

statistics, females are more likely to contract an STD, than a male

The lifestyle category which my target audience fit in can be described as Chavers by
the UK Tribes. These teenagers are about the big night out- drugs, booze, dancing and
getting smashed with their mates.

AUDIENCE PROFILE
Name
Thomas Evans
Age
17
Occupation
Sales Assistant at Topman, earning 7.45 p/h.
Interests
Enjoys partying; smokes both cigarettes and weed; has both sexual intercourse and oral sex
with his girlfriend regularly;
Ideologies (values and beliefs)
Thomas beliefs in living life on the edge, as hes a reckless rebel, whos his own boss, who
does what he wants, when he wants. Thomas plays life to his own rules and doesnt care for
anyone but himself.

PRIMARY RESEARCH

SECONDARY RESEARCH

In 2014, 85,513 young teenagers aged 15 - 19 were had contracted Chlamydia. 1,121 of
them were between the ages of 13 and 14.

70% of women and up to 50% of men are infected with chlamydia have no symptoms

SPECIFIC MESSAGE OF YOUR ADVERT

The specific message which I will be trying to highlight in my advert campaign is how
horrific and damaging STDs are when contracted, through unprotected sex.

Negative effects it does to a typical teenagers body, e.g. lack of reproducing, increasing
the risk of HIV/AIDS, cervical cancer.

Encourage males to wear condoms during sexual intercourse.

FORM OF ADVERT

The form of which my advert will be portrayed in is realism.

The advert will be more believable and reliable, as Ill have acts and statistics to back it
up.

The facts and statistics will have recorded the rise of STDs with young people in the past
years.

NARRATIVE

My narrative is inspiration
taken from the iconic
music video, Waterfalls,
from the best selling
female RnB group, TLC

My narrative begins with two

school couples about to
have sexual intercourse, just
when the boy brings out of
his condom, the girl
reassures him and tells him
shes safe and that they
dont need one.

The scene later cuts to them

leaving the bathroom, just
before the boy is about to
leave the toilet, he stares into
the mirror, where flashes of
boys, of which have also have
had sexual intercourse with
the girl appear, then all of a
sudden, he sees himself and
he doesn't recognise hes
own face. (TLC lyric
reference).

The audience then is

displayed with photos of
those who have contracted an
STD, while hearing an voice
over, which explains the
statistics, of STDs that effect
young teenagers.

LEGAL OR ETHICAL CONSTRAINTS

I wont display any adult sex material that contains any form of language that is of strong
sexual nature.

In addition to this my advert can will not contain any primary purpose of sexual arousal or
stimulation.

STYLE & TECHNIQUE

The advert style thatll be using is shock/dramatic, as my advert is based on a serious

issue affecting young teenagers.

I would also like to create a sense of fear and terror, by adding in realistic statistics, as it
is more likely to make a much higher impact towards my chosen target audience.

The persuasive techniques which Ill also be using in my advert campaign is fear, as I am
attempting to arouse fear in order to make my target audience believe that unprotected
sex can lead to an STD.

SCHEDULE

I will be scheduling my advert at 7:00 pm, as that is when Hollyoaks has finished airing.

I will also be broadcasting it nationally.

Ill be broadcasting my advert from early peak to late peak, as up to 2,500,000 people will
be watching the channel at this time. However it will cost me more money.

Channel 4 is the most appropriate channel to broadcast my advert, as the programmes

such as Hollyoaks, The Simpsons and The Big Bang Theory appeal to my target
audience.

DISTRIBUTION

I will be distributing my advert through the Channel 4 official website.

I found out that the two most common social media platforms, which my target audience
use is Instagram and YouTube.

Ill be distributing the advert on Instagram and tracking the media buzz, through the
hashtag, #safesexisthebest.

ANY QUESTIONS?