Entrepreneurship

Canvas Business Model

Business Model Generation

A business model
describes the
rationale of how an
organization
creates, delivers
and captures value.

key
activities

value
proposition

customer
relationships

key
partners

customer
segments

cost
structure

revenue
streams

key
resources

channels
4

images by JAM

CUSTOMER SEGMENTS

which customers and users are you serving?

which jobs do they really want to get done?

VALUE PROPOSITIONS

what are you offering them? what is that

getting done for them? do they care?

1Customer Segment
Customer groups represent separate segments if:
-

Their needs require and justify a distinct offer

They are reached through different Distribution Channels
They require different types of relationships
They have substantially different profitabilities
They are willing to pay for different aspects of the offer

1Customer Segment
Types:

- Mass market
- Segmented market
- Diversified (multiple unrelated segments)
- Niche market
- Multi sided platform or market

2Value Proposition
Creates value for customer through a
distinct mix of elements that satisfies its
needs.
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2879

Value
Proposition Types
2
Qualitative

Quantitative

- Newness

- Price

- Performance
- Customization
- Getting the job done
- Design

- Cost Reduction
- Risk Reduction
- Accesibility

- Status

- Convenience

- Brand

- Usability

Value Proposition
Canvas
A helpful tool to project, test and build the
value business proposition of customers in
a more structure and reflective way.

http://www.youtube.com/watch?v=xTtvwAmjais

Value Proposition
Canvas

Customer Gains gather all the customers benefits and desires, and
may span personal, functional, or economical etc. For example, this
box could include positive emotions, functional requirements, or
specific cost savings.

Customer Jobs gather all the

customer needs, the problems that
they are trying to solve and the
tasks they are trying to perform or
complete

Customer Pains gather all the negative emotions and

undesired costs, situations and risk which the customer
could experience before, during and after getting the job is
done

Value Proposition
Canvas
Gain Creators describe how your product creates
customer gain, how it offers an added value to
your customer.

Product & Services list all the products and

services which your value proposition is build
around. This includes for example the services
that you offer or the help the customer
receives either a functional, social, or
emotional.

Pain Relievers describe how your products

addresses the challenges needs and the pains of
the customer, how you eliminate negative
emotions, undesired costs or avoidable situations.

Can be Categorized:

Describe all cost incurre