IndiGo

AIRLINES

BY VISHNU TANDI
12LLB084

introduction
IndiGois a private,low-cost
carrierbased inGurgaon, Haryana,
India.
The airline started operations in August
2006 and currently is the largest airline
in India by market share.
The airline is also one of the fastest
growing airlines in the world.
Our punctuality your destination-slogan

KEY PEOPLE Rakesh

S Gangwal- an USA based NRI.

Rahul Bhatia-inter globe enterprises.
InterGlobe holds 51.12% stake in IndiGo
and 48% is held by Gangwal'sVirginiabased company Caelum Investments.

Rahul Bhatia

Rakesh S Gangwal

Strategies For Fare Reduction

Being

a low-cost carrier, none of

IndiGo's flights haveBusiness
classorFirst classsections. It
offers onlyEconomy classseating.
To keep fares low, IndiGo does not
provide complimentary meals in
any of its flights, though it does
have a buy-on board in-flight meal
programme.

SWOT ANALYSIS
STRENGTH
Largest low cost carriers in India.

WEAKNESS
Less routs as compare to competitors

Only LCC to make consistent profits.

Largest share
Brand name

OPPORTUNITY

THREATS

Opening up of International routes

Rising Labour costs and changing govt

Largest Market share among LCCs in

policies

Indian Market .

Rising Fuel Costs

Middle Class taking to the skies

Competitors (kingfisher, jet airways, spice

jet, air india etc.)

KINGFISHER vs. IndiGo

MARKET SHARES

NET PROFIT

PASSENGERS
PREFERENCE

TOTAL PLANE

In 2012 IndiGo had

69 aircrafts and in
2013 target is going
to achieve 75.

KINGFISHER
400 flights
After acquring Air
deccan it suffered a
loss of over 1000 crore
for 3 consecutive
years
7000 crore loss in
early 2012.
Half of its fleet
grounded.
Several members of
its staff going on
strike.

CONCLUSION
Only profitable airline in India.
Largest market share.
largest low fare carrier in India.