METHODS
DESCRIPTIVE
RESEARCH
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Survey
A survey is a data collection tool used to
gather information about individuals.
The major purpose of all surveys is to
describe
the
characteristics
of
a
population.
The methodology of conducting a survey
involves a series of detailed steps.
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Sampling
A sample is a
subset
of
the
population to which
the
researcher
intends to generalize
the result.
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Data collection
Data collection is a term used to describe a
process of preparing and collecting data - for
example as part of a process improvement or
similar project. The purpose of data collection is
to obtain information to keep on record, to
make decisions about important issues, to pass
information on to others.
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Questionnaire surveys.
Background or demographic information
about the respondent is important in that it
identifies the individual in terms of
classifying variables for the analysis.
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Advantages
Closed-ended
Open-ended
Enhaces consistency of
response across
respondents
Easier & faster to
tabulate
Permits follow-up by
interviewer
Easier to construct
Disadvantages
Closed-ended
Open-ended
Responses tend to
be inconsistent in
length and content
across respondents
Both questions and
responses subject
to misinterpretation
Harder to tabulate
and synthesize.
The
cover
letter
is
an
essential part of any survey
involving a questionnaire.It is
the mechanism for introducing
individuals to the questionnaire
and
motivate
them
to
respond.The letter should be
straighfoward, explaining the
purpose and penitential value
of the survey and transmitting
the
message
that
an
individuals
response
is
Interview Surveys
Analyzing the
result
References
Fidan
Agasiyeva
18