(2005-2010)
At HP
Implement Cost cutting measures, remove employee benefits like the worker-pension plan
and the medical programmes.
Close around 80 HP data centres (information storehouses) across the world to achieve cost
savings of $1 billion.
Changed the company's internal technology to bring about cost savings and achieve
efficiencies.
Involved in every aspect of the business, often personally reaching down multiple layers of
management for tense meetings known as "Hurd reviews."
Era of Mark Hurd
Actions
Restructuring HP,
Making workforce more Product specific
Hired 'outsiders' for key posts in a company that had traditionally promoted from
within to fill senior positions.
Closed symbolic projects like HP's reseller deal for Apple iPods.
Linked salesforce into 3 Divisions for more accountability, faster decision making, fewer
conflicts
Quantitative
HP's strategy, which was to offer high technology and low-cost products to a
wide range of customers, had already proven to be unreliable.
Hurd was also criticized for not concentrating enough on ways to create new
sources of revenue for the company.
References
Forbes -
http://archive.fortune.com/2009/02/27/news/companies/lashinsky_hurd.for
tune/index.htm
Bloomberg
https://www.bloomberg.com/news/articles/2013-01-10/can-meg-whitman-rever
se-hewlett-packards-free-fall#p3
The Wallstreet Journal
http://www.wsj.com/articles/SB1000142405297020475540457810194342
9107284
AOL Finance
http://www.aol.com/article/2010/08/08/was-mark-hurd-really-that-good-for-
hewlett-packard/19585504/