Group Name:
Raahu-Ketu
IIM Trichy
Members Name:
Amit Singh Tolia
Prem Kishor
InnoVision 2016
Company background
Industry Paint
Objectives:
Founded 1923 Hard objectives
To bring the greater number of
CEO Abhijit Roy
local applicators to the Berger
Employee strength 2800+ fold.
Soft objectives
Headquarter Kolkata To increase customer
Market Share 17.5% satisfaction, Customer loyalty,
Market share and sales
Distribution network 25,000+ dealers
Source: https://www.bergerpaints.com/
2
InnoVision 2016
Industry Analysis
New Entrants
Technology, Initial investments
Distribution Network needed to
Start (Crucial)
2
Technology VRIO Analysis
Berger Express Painting (XP) a
Valuab Rare Costly to Organized to
technology to make it a Faster, le imitate capture
Cleaner and Better experience for value
the customer. Technolog
The tools: y
Market value will increase as Loyalty Bonus, With the code usage
better customer satisfaction due next time on purchase loyalty
to quality work discount will be provided.
Customer loyalty n retention will Less Cost, Cost of painting is
increase, customer database coming down.
(code usage, feedback) Hassle free Service, Cleaner better
On the basis of feedback company faster, warranty included.
can give incentive and rating to Getting service by Certified
the painter. workers.
Risk sharing on cost in case of
revisiting because of warranty.
Competitive advantage (vrio)
7
InnoVision 2016
Applicator Value
Increased Earning, they can charge premium for
their expertise service.
Will be able to do more work, free to work
anywhere.
Incentives for better performance. With more
service they can earn.
Applicator Value
Training and certification from Berger will lead to
increase their market value which further help
them to get more business.
,
Award and Recognition.
8
Thank You