Week 4 & 5

Commercial Vs Non Commercial

Research
Market Potential
Examine the potential for emerging,
niche or segmented market
opportunities.
Explore the opportunity and potential
for a branded product.
Sales projection
Estimate sales or usage.
Carefully identify and assess the
accuracy of the underlying
assumptions in the sales projection.
Project sales under various
assumptions (i.e. selling prices,
services provided, etc.).
Technical Feasibility
Facility needs
Estimate the size and type of
production facilities.
Investigate the need for related
buildings, equipment, rolling-stock,
etc.
Technical Feasibility
Suitability of production technology
Investigate and compare technology
providers.
Determine reliability and
competitiveness of technology
(proven or unproven, state-of-the-
art, etc.)
Identify limitations or constraints of
the technology.
Technical Feasibility
Availability and suitability of site
Investigate access to:
raw materials
transportation
Technical Feasibility-Availability
and suitability of site
labor
production inputs (electricity, natural
gas, water, etc.) Analyze other
environmental impacts.
Identify regulatory requirements.
Explore economic development
incentives.
Technical Feasibility-Availability
and suitability of site
Raw materials
Estimate the amount of raw materials
needed.
Investigate the current and future
availability and access to raw
materials.
Assess the quality and cost of raw
materials.
Technical Feasibility-Availability
and suitability of site
Other inputs
Investigate the availability of labor
including wage rates, skill level, etc.
Assess the potential to access and
attract qualied management personnel
Discussion-15 minutes
Discus the technical feasibility of a
construction project (Commercial
Villas Project)
Who are stakeholders
What are the financial feasibility
agenda for construction project
What are the Environmental
ramification of the project and how
would you deal with it?
Financial/Economic Feasibility
Estimate the total capital
requirements
Assess the seed capital needs of the
business project during the
investigation process and start-up,
and how these needs will be met.
Estimate capital requirements for
facilities, equipment and inventories.
Sponsorship/credit sources
Estimate equity and credit needs
Identify alternative equity sources
and capital availability family,
producers, local investors, angle
investors, venture capitalists, etc.
Estimate credit needs.
 Will Continue
Project Scenario-Case
Expo 2020
It is an overwhelming piece of
information. Of Expo 2020
What do you think the challenges of
Expo 2020 and particularly the
Government of UAE/Dubai.
Do you think there is a issue of
Overall environmental sustainability?
Organizational/Managerial
Feasibility Business structure
Identify the proposed legal structure
of the business.
Outline the stafng and governance
structure of the business along with
lines of authority and decision making
structure.
 Identify any potential joint venture
partners, alliances or other important
stakeholders.
Identify the availability of skilled and
experienced business managers
Identify the availability of consultants
and service providers with the skills
needed to realize the project
Study Conclusion
Identify and describe alternative
business scenarios and models.
Compare and contrast scenarios
based on goals of the producer group.
Outline criteria for decision making
among alter- natives.
Next Step
After the feasibility study has been
completed and presented to the
leaders of the project, they should
carefully study and analysis the
conclusions and un- derlying
assumptions. Next, the leaders will be
faced with deciding which course of
action to pursue. Potential courses of
action include:
Attract the Sposor
1. Make It About the Sponsor, Not
About You
Benefit about sponsor
Not for you
Be Clear about Your
Demographic
your demographic (also called the
target audience) is one of the most
valuable assets that you can offer a
corporate sponsor.
How to know?
Research Techniques?
How to Reach
Have a Great Platform
FM radio/Oprah/Exibition
Email list
Databases
External marketing-outsource
Cause-Related Marketing
Have Cause-Related Marketing
Opportunities
Corporate community relationship
Sponsor Proposal
Create a Compelling Sponsor Proposal
A business Plan
Borrow Experience
Do you have success portfolieo?
If not ask others
Professionals
Make Integrity a Part of Your
Brand

Sponsors want to see that you have

integrity and credibility. They may
test you to see if you do what you
say. Get them their information on
time and arrive early to
appointments. Keep in mind that you
need to pass their unspoken tests to
see if you can handle their brand
image.