Data stewards seek data

conformity (p.169 -170)

Company LOGO
 Members
LOGO

Pham Minh Thien An

Tran Minh Kien

Mai Ngoc Anh

Tran Pham Hai Nam

Nguyen Ngoc Tu

Le Trung Hoang Tuyen

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 Outline
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Case summary
Data steward in Emerson Process Management & Sanofi Synthelabo Inc.

Question 1

Why is the role of a data steward considered to be

innovative? Explain.

Question 2

What are the business benefits associated with the

data steward program at Emerson?

Question 3
How does effective data resource management
contribute to the strategic goals of an organization?
Provide examples from Emerson and others.
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 Summary
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Emerson: supplies processing automation products

In 2000, Emerson failed to launch a data warehouse

since it couldnt accommodate customer names variation

Nancy Rybeck, a data administrator were hired to ensure

accuracy of customer data data stewards

Sanofi: pharmaceuticals company

Seth Cohen was hired to help design automated processes

to ensure data quality of customer knowledge base

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 Summary
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The appearance of data steward

Having a formal data stewards is uncommon

Many treat data quality as find-and-fix effort

Creating data quality team requires cross-

functional skillful people

Its very costly to fix the data

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 Summary
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Is data steward necessary?

Data quality is a journey

Providing benefits for organizations

Rybeck: You cant quit after the 1st task

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 Questions
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Why is the role of a data

steward considered to be
innovative?
Explain.

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The role of data
steward
Data steward
Employees who dedicated to establishing &
maintaining the quality of data entered into
the operation system

Focus on data content

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LOGO
The role of data
stewardPeople with an
unusual mix of
business,
technology &
diplomatic skills

Data steward Innovation

Politically astute

Be good at
conflict
resolution

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LOGO
The role of data
steward

Other Emerson
companies Compariso
& Sanofi
n

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 Comparison
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Other companies Emerson & Sanofi

oFind-and-fix effort
oData steward do their
oBe conducted at the task all the time
end of a project by
someone oData quality control
needs a team, group of
oSomething wrong => people to handle
fix; get better => pull
them away

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 Questions
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What are the business

benefits associated with
the data steward
program at Emerson?

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LOGO
Operations in
Emerson

o Chemical
o Oil & gas
o Life science
o Power
o Pulp & paper
o Water & wastewater
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 LOGO
Benefits of data
steward
Main benefits
Standardization, accurateness and quality of data

Reducing the duplication of data and transaction errors

Data integrity is maintained during database conversions

Doing the logical design for the data warehouse tables

Data is correct, up-to-date and maintained

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 Examples in Emerson
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oEmersons customer records no longer have duplicated

records, misspellings and fields with missing data

oEmerson is engaging in preventative maintenance -

preventing major problems from occurring in the data

oData steward integrate across business units and

geographic locations, providing a clear picture of
worldwide operations

oData stewards also provide main contact with data

admin & database architect for new requirements

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 Questions
LOGO

How does effective data

resource management
contribute to the
strategic goals of an
organization?
Provide examples from
Emerson and others.

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LOGO
Data resources
(compon
management
ents)
developing and planning and control developing overall
maintaining of data to support data architecture
standards business functions for a firms data
controls for an and strategic resources
organizations organizational
database objectives

Database Data
administratio administratio Data
n n planning

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LOGO Data resources
management
contributing
Possibilities to Emerson
Strategic goals

1. AnalyzingProcess
who customersManagement
1.Regional or global sales
are, where they are located, teams.
how much and which
products purchased 2.Quality and accuracy of
the data
2.Prioritizing the allocation of
resources to where they are 3.Less transaction errors
most needed and returns, increasing
customer satisfaction
3.Accurate and updated data

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LOGO
Emersons data
applications
Syncade Smart Operations Management suite

A class of real-time production management software

To improve plant operations and extend the value of
PlantWeb digital plant architecture by:

o Integrating real-time intelligent plant-floor data

o With procedural, off-line and transactional plant
business processes, decisions and asset management

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 LOGO Data resources
management
1. Setting up data centers 1. Big boost for info and
contributing to other
in a few countries communications
organizations
2. Receiving a patent on
mobile data center, -
technology industry
2. Aims to power the whole
a shipping container Web in the distant future
packed with racks of
high-powered servers

Strategi
Possibil c goals
ity

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 LOGO Data resources
management
1. Leverages Real-Time 1. Dramatically improving
contributing to other
Data With Package- the company's delivery
organizations
Flow Application operations
2. Package information is 2. Reducing delivery-
transmitted and vehicle travel => savings
processed before being of $600 million annually
picked up by UPS drivers

Strategi
Possibil c goals
ity

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 LOGO Data resources
management
1. Open its $3 million 1. The company's able to
contributing to other
databases in 2003 manage all storage with
organizations
2. 41% of eBay listings is
uploaded using these
fewer than a dozen
administrators
resources 2. Taking a step toward
automatic service-level
management at scale.

Strategi
Possibil c goals
ity

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