Management (002)
5 primary activities
4 support activities
The Value Chain
The Value Chain (Task of Company)
Examine Costs and Performance in each value-creation
activity and look for ways to improve it.
Estimate Competitors costs and performances as
benchmarks to compare
Study the Best of Class Practices of the worlds best
companies
The Company Success depends not only on how well
each department perform but also how well the
company coordinates various department to manage
these 5 core business process
Five Core Business Process
1. The Market Sensing Process
Value Exploration
Cognitive Space
Competency Space
Three characteristics
Resource Space
Partnerships
Value Creation (Holistic Mkt)
How can a company efficiently create more
promising new value offerings ?
Marketers must
Service development
Pricing
Sales Force
Advertising
3. Personalizing Marketing