S D M P R E S E N TAT I O N

ON CAR WITH
S Q UA R E W H E E L S !
P R E S E N T E D B Y:
1 5 0 6 2 6 0 0 0 7 - A S M I TA D A S
1 5 0 6 2 6 0 0 3 1 - R A M R ATA N S O R E N
1 5 0 6 2 6 0 0 4 0 - S H U VA J I T B I S WA S
1506260061-SANJIB KU. LAKRA
 INTRODUCTION
We all know that vehicles move on round wheels, but
have you ever wondered how would it be if wheels
were square in shape?

What we are providing?

Changing the traditional shape of wheels in
automobile i.e. circular wheels .. coming up with an
innovation to modernize the shape into square.
A four wheeler with square wheels.
COMPANY NAME

SQUACAR
that has SQUARE
WHEELS...!!!!
DEMOGRAPHIC PSYCHOGRAPHIC
Age: 20+ Business class people,
Gender: Male & Female Adventure lover,
Income: Higher class celebrities film stars
and higher middle and sportsperson
class Segmentati
on and
Targeting
BEHAVIOURAL GEOGRAPHIC
Fuel efficiency, safety, metros, smart cities,
Uniqueness
 POSITIONING
We are using the characteristics of our car
models as a positioning strategy
A car that moves on square wheels
Innovative product in the era of automobile
Attractive in nature
Fuel Efficient
Rough and Tough
Can move smoothly in rough terrain
 PRODUCT

Wheels Description
 Zion is primarily targeted to the
SQUACAR Zion elite class people. It is a
premium product of Squacar
brand.
Engine Model : Cat CT18 Engine
Horsepower@ 1900 rpm: 300-
400hp
Engine Type: Diesel, 4Cycle
Configuration: Inline 4Cylinder
Transmission Model: Cat CX31
Automatic Transmission
Squacar Humm-R
Humm-R is a
rough and
tough car that
can run
smoothly in
rough terrain.
Can be used
for adventure
trips and
jungle safari
Engine Model : Cat CT12 Engine
Horsepower@ 1900 rpm: 365-475hp
Engine Type: Diesel, 4Cycle
Configuration: Inline 4Cylinder
Transmission Model: Cat CX31
Automatic Transmission
SQUACAR N.I.D.E.R
N.I.D.E.R
is a fuel-
efficient
SUV
manufact
ured by
Squacar.
Engine Model : Cat CT18 Engine
Horsepower@ 1900 rpm: 285-
385hp
Engine Type: Diesel, 4Cycle
Configuration: Inline 6Cylinder
Transmission Model: Cat CX31
Automatic Transmission
 PRICING

We have used premium pricing as our

pricing strategy.
Squacar Zion@ Rs 28 lacs
Squacar Humm-R @ Rs 10 lacs
Squacar N.I.D.E.R.@ Rs 8.5 lacs
 PROMOTION
We have taken various steps in order to promote
our vehicle:
Promotion in Visual Media, Online Media and
Print Media.
Launching Mahendra Singh Dhoni as the Brand
Ambassador of Squacar.
Advertisement in Leading news channels.
Advertisements in Magazines and Newspapers.
Conducting Events
 We have also created events on our facebook
page to promote our cars.
We have launched a campaign for test drive
where interested people can register their
names trough our facebook page for test
driving our cars.
We are also doing a contest where lucky
customers can get a chance to meet M.S.
Dhoni and get a T-shirt personally signed by
him.
 A hoarding of Squacar in New
Delhi

E RIES
C ARS
SQUA A UTO
NEW tes
AL L m a The all new
THE te
bus SQUACAR CT660
e
d th
H.
MYT .

h eel
W n
s ca
be
Advertisement of Squacarar in AUTOCAR
Squ
Magazine e
PLACE Manufactu
rer

Franchis
Agents es

Consume
rs
 SELLING STRATEGY

Square wheels - Gives Uniqueness to your vehicle

power efficiency compared with wheels, continuous
tracks have high performance and optimized traction system,
which is a plus in power delivery efficiency;
traction the traction is high even on slippery surfaces like
snow or wet concrete;
moving on rough terrain using continuous tracks, a
vehicle can operate on rough terrain while the wheels can
get stuck. Also, the continuous band of treads can ascend
and descend stairs, surmount obstacles, or cross ditches;
aesthetics the square wheels look more aggressive than
round wheels;
FUTURE PLANS

In future we are
trying to enter into
the sports car
segment. We have
already tied up with
Monster Energy
Drink to sponsor our
cars.
CONCLUSION
With the launching of three models of
Squacar we have tried to bring a revolution
in the automobile industry. We worked
upon the unrealistic idea of making the
squares rotate with the help of modern
physics. In future we are planning to
launch new models with the concept of
square wheels.
THANK YOU..