What is a Patent?

You can say it is:

An agreement between the
inventor and society

Alternative definition
(legal):
A patent is an exclusive
right to commercially
exploit the invention in this
country. Protection up to 20
years

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 Why would anyone
want a patent?
So an inventor can use or sell his/her invention
and no one else can.

How long can you stop other people?

 So...how do you invent
1) Set a goal, dream, imagine!
2) Write it down!

3) Experiment, develop, modify and

construct your invention.
4) Its a SECRET!
Programme
Use of IP in Business
Patent
Utility models
Design
Copyright
Trademark
Innovation process

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What does IP mean?
Trademarks
Patents Includes also:
Copyright
Designs Unfair Competition
Utility models Business Secrets
Manuals
Domain names
etc

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Use of IP in Business

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IP in Summary
Law Covers Registration Duration

Patent Technical Yes 20 years

Utility Model Technical Yes 10 years

Design Look Yes/No 5 x 5 years

Brand name of 10 years x for

Trademark Yes/No
product or service ever

Artistic and
life + 70 years
Copyright literary No
thereafter
works/software
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Why do we want people
toSomeone
eventually use our
may make your invention even
inventions?better!
Exclusive rights
Forbid others commercially to:
produce, sell, work, use,
import, possess the invention

The exclusive right does not extend to:

acts performed for non-commercial purposes
acts performed for experimental purposes
Individual production of a medicinal product at a
pharmacy

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What is patentable?
Patents are granted for inventions which are
technical, that is inventions which are capable
of being industrially exploitable

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What can be patented?
A Product

The apparatus for

producing the product

The process

The use

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What cannot be
patented?
Computer programmes
Medical and surgical treatments
Mathematical methods
Business methods
Discoveries
Aesthetic creations
New species of plant or animal
Inventions which are contrary to moral standards
and public order (e.g. instruments of torture)
The human body and any non-separate part/s
thereof
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The patentable invention
must be:
Capable of industrial application

New / Novelty

Significantly different from that which

is already known

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Novelty
Novelty: An objective, global demand

New in relation to that which is known prior to the

date of filing the application

Known = general availability through the written

word, spoken word (lectures, etc.), usage, etc.

Disclosure agreement

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The Inventive Step
To differ significantly =

Inventive step

Subjective evaluation

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Utility Model
The Patent-system for smaller inventions

Conditions:
Solve a technical problem
New
Inventive step

Often used for inventions concerning:

Household goods
Hand tools
Furniture
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Utility Models
Registration no search in DK

The integration between the patent and the

utility model systems
Priority
Conversion

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Why a Utility Model?
Protects minor inventions excluded from patent
protection
Protects inventions where a shorter protection
period is required
Speedy protection
Easy
Cheap

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Why patent?
To
provide insurance for ones invention and
investments in developing technology
prevent others from patenting the invention and
secure ones place in the market
attract investors for further development, and to
hold on to current investors
sell the patent rights in the future as a single
commodity or business
marketing value

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Patents by Inventor
Riccardo Vieri
SYSTEMS AND METHODS FOR PROVIDING ADVERSTISEMENTS, COUPON
S, OR DISCOUNTS TO DEVICES

Auctioning system and methods interacting with multiple devices

System to generate and set up an advertising campaign based on the
insertion of advertising messages within an exchange of messages,
and method to operate said system
AUCTIONING SYSTEM AND METHODS INTERACTING WITH MULTIPLE DE
VICES
AUCTIONING SYSTEM AND METHODS INTERACTING WITH MULTIPLE DE
VICES
AUCTIONING SYSTEM AND METHODS INTERACTING WITH MULTIPLE DE
VICES
Systems and methods of contextual advertising
System to generate and set up an advertising campaign based on the
insertion of advertising messages within an exchange of messages,
and method to operate said system

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Patents by Inventor
Riccardo Vieri
Text to speech conversion of text messages from mobile communica
tion devices
WATER USAGE ANALYSIS FOR ADVERTISING PURPOSES
SYSTEMS AND METHODS OF CONTEXTUAL ADVERTISING
Auctioning System and Methods Interacting with Multiple Devices
Systems and methods of contextual advertising
PAY PER AUDIENCE FOR DIGITAL SIGNAGE ADVERTISING

System and method for sending text messages converted into speec
h through an internet connection

TEXT TO SPEECH CONVERSION OF TEXT MESSAGES FROM MOBILE C

OMMUNICATION DEVICES
ANIMATED AUDIBLE CONTEXTUAL ADVERTISING
Mobile device for sending text messages
SYSTEMS AND METHODS OF CONTEXTUAL ADVERTISING
SYSTEM TO GENERATE AND SET UP AN ADVERTISING CAMPAIGN
BASED ON THE INSERTION OF ADVERTISING MESSAGES WITHIN AN
EXCHANGE OF MESSAGES, AND METHOD TO OPERATE SAID SYSTEM 22
Patents by Inventor
Riccardo Vieri
MOBILE DEVICE FOR SENDING TEXT MESSAGES
SYSTEM AND METHOD FOR SENDING TEXT MESSAGES CONVERTED
INTO SPEECH THROUGH AN INTERNET CONNECTION
System for sending text messages converted into speech through an
internet connection to a telephone and method for running it
System for sending text messages converted into speech through an
internet connection to a telephone and method for running it

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Riccardo Vieri Patent
Specialist
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