Presented By:
08EM-045 - Sumit Agarwal
08EM-040 - Saurab Parasar
08EM-039 - Saurab Arneja
08EM-035 - Ravi Shekhar Agrawal
Focus of the Presentation
Since Reebok created the first-ever track and field spike back in
1895, it has always held innovation as its paramount global
brand value.
2005, I Am What I Am
The campaign encouraged young people to embrace their own
individuality by celebrating their contemporary heroes.
Very cool because it didnt just show you a shoe it showed you and
experience. The campaign is people running and ordinary things look
different in a way to inspire the runner to run faster.
Endorsed by music icins like Jay-Z, Daddy Yankee and 50 Cent; top
athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes,
Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and
Christina Ricci; and skateboarder Stevie Williams.
Reebok Advertising Campaigns
VIDEO: http://www.youtube
.com/watch?v=1eLoR1VEOlA&feature=related
Reebok Advertising Campaigns
Questions ???