I)INFORMATIONAL ROLES : BEZOS i) Monitoring : Bezos was fully aware of the required information for developing his business and was constantly working hard to acquire work related information ii)Disseminator: Was very specific in sending information to his subordinates and colleagues as he knew that sound communication is the need of the hour II)INTERPERSONAL ROLES: iii)Leader : He showed leadership qualities when he was in D.E. SHAW as from an employee he was made the head of Chicago based operations iv)Liaison : Constantly tried to make business contacts and maintained it which can be seen from his success III)DECISIONAL ROLES: i) Entrepreneur : He was an innovator and constantly emphasized on creating something unique through experiments and out of the box thinking attitude ii) Negotiator: Such was his charisma that despite a point when the stock prices fell and many were writing off Amazon , His persuasive and never give up attitude made him an enigma What was Jeff Bezos strategy all about and how he was different from his competitors? What distinguished Amazon from others was Bezoss uncompromising ambition, its obsessive frugality and its unshakable belief in the potential of technology to transform the customer experience This was through augmented services and unprecedented efficiency. Amazons strategy was dominated by a single objective: Growth. According to Bezos This is a scale business fixed costs are very high and the variable costs of doing this business are extremely low Amazons major strategic objective has always been GBF Get Big Fast Customer is KingThis was the given the topmost priority even before his employees which had drawn criticisms from many of his colleagues , employees and counterparts What was Jeff Bezos strategy all about and how he was different from his competitors? Achieving growth meant offering customers the cheapest deal possible irrespective of its impact on profitability Amazon offered free shipping services to attract customers which meant that as business grew so did Amazons losses It was not until the final quarter of 2001 did Amazon turned into a profitable venture Jeff emphasized that achieving growth also meant continually augmenting customer buying experience by designing the website to make customers shopping experience quick , easy and interesting , allowing customers to review and rate books , give recommendations Jeff Bezos was constantly seeking new opportunities to surprise and delight customers Role of Strategy in Jeff Bezos Success From his Success Story we see four characteristics of strategy that was conducive to his success: I)Goals that are simple , consistent and Long Term II)Profound Understanding of the competitive environment III)Objective appraisal of Resources IV) Effective Implementation