Strategic Management

Sec: C
Group: 3
PEST

Most Important Factors

Political: Political Unrest

Economic: Increase in economy

Social: Increased popularity of holidays abroad

Technological: Technological improvement

What would you preferred for domestic travel in air?

Bangladesh Biman 15.2%

Novo Air 41.4%
Regent Airways 15.2%
US-Bangla Airlines 26.3%
Other 2%
What is your main purpose of traveling?

Business trip 21%

Vacation 55%
Visit friends and relatives 11%
Others 12%
Where did you preferred for the ticket purchase?

Airline sales office 19%

Airport sales counter 7%
Travel agent 21%
Airline website 50%
Agent 3%
What is your occupation?

Job Holder 45.50%

Businessman 11.10%
Teacher 6.10%
Student 32.30%
Other 5.10%
What is your focus for traveling?

Comfort 20%
Price 7%
Both 73%