Anda di halaman 1dari 9

AEC UPS

Previous Sales
History

Last two years we sold almost 125 units of
AEC UPS.
We introduce AEC into two new Bank.
From 2011-2013 we sold almost 3.8 Crore BDT.
Client List
Financial

a. SBL
b. Bank Asia
SMB and Corporate
a. Confidence Group
b. Bangal Glass Works
c. SF Denim
GOB
a. Bangladesh Railway
b. BTRC
RMG
a. Lenny Fashion
b. Masco Group
SI
a. ISL
Reseller
a. TNS Engineering Ltd.
b. Infosonik
Current Market Scenario with Competition and AEC at a
Glance


APC/Raillo/Socomac/ Apollo/ Aross/Nova/Eliet Power/
Ablarex/ GE/Galaxy/ Green Power/ ACME/ K Star are our
competitors in the market.
SMB and Banks maximum market share is taken by
APC/Socomac/Apollo/Raillo
Those brands have long terms market existence and
good reputation for their service
Opportunity

Banks are going to open new branchs and
ATM booth.
Number of SMB Client start using Server.
Sample Price Compression Sheet
SL
1
2
Brand Name
AEC
APC

UPS Rating
3KVA (Standard Backup)
3KVA (Standard Backup)
Price
52,000.00
70,000.00
3 Socomac 3KVA (Standard Backup) 65,000.00
4 Raillo 3KVA (Standard Backup) 65,000.00
5 Ablarex 3KVA (Standard Backup) 65,000.00
6 Galaxy 3KVA (Standard Backup) 45,000.00
7 ACME 3KVA (Standard Backup) 35,000.00
8 Green Power 3KVA (Standard Backup) 32,000.00
9 K-Star 3KVA (Standard Backup) 30,000.00
10 Apollo 3KVA (Standard Backup) 45,000.00
AEC Strength


Quality product with mid range pricing
Market presence and referral satisfied clients
Partnership with Spectrum ( few Top tier
clients and Resellers)
AEC Weakness:


Brand image
Principals focus, presence and
activities
Not competitive in entry level segment
1KVA and 2KVA offline or online UPS
Long backup battery and
competitiveness
After Sales service
Threat

Existing market players are pretty strong and
few of them have countrywide network
Local Assembly plant and price benefit