innovation for
competitive
advantage
Now more than ever, we are
directing our science and
innovation towards products
We must think of innovation
as doing a lot more for a lot
less (money) for a lot more
(people)
that can help build a safer,
healthier and more sustainable
future for all of us
- Edward. D. Breen -Vijay Govindarajan
Chairman & CEO, Dupont Inc. Professor Tuck school of business &
Harvard
First chief consultant - GE
What is innovation?
A new idea
A new product
A new method or approach
Scarce resources
Friendlier environment
Large customer base
Distinguish from competition
Sustainable innovation framework
Source: http://www.stuartlhart.com/
Sustainable innovation vs competitive advantage
Customer
Inclusive loyalty
Sustainable Competitive
innovation advantage
IKEA
Godrej chotukool
SELCO
Innovative approaches will be accepted by
Forpeople
those whoifbelieve
theythat believe that
ecological you
disaster willcare about
somehow be averted, it
must also be clear that, over the next decade or so, sustainable
them and
development you genuinely
will constitute wantopportunities
one of the biggest them to in succeed
the history
of commerce. And innovation will be the name of the -game. C K Prahalad
- Stuart. L. Hart
Professor Cornell school of business
Founder of enterprise for a
sustainable world
Thank you