Anda di halaman 1dari 11

Sustainable

innovation for
competitive
advantage

Now more than ever, we are
directing our science and
innovation towards products
We must think of innovation
as doing a lot more for a lot
less (money) for a lot more
(people)
that can help build a safer,
healthier and more sustainable
future for all of us
- Edward. D. Breen -Vijay Govindarajan
Chairman & CEO, Dupont Inc. Professor Tuck school of business &
Harvard
First chief consultant - GE
What is innovation?

A new idea
A new product
A new method or approach

Innovationcan be defined as the process of


implementing new ideas to create value for an
organization and its stakeholders
Types of innovation
Sustainable Innovation

Sustainable innovationis a process


wheresustainabilityconsiderations
Environmental,
Social,
Financial
integrated into company systems from idea
generation through to research and development
(R&D) and commercialization.
Why sustainability?

Scarce resources
Friendlier environment
Large customer base
Distinguish from competition
Sustainable innovation framework

Source: http://www.stuartlhart.com/
Sustainable innovation vs competitive advantage

Customer
Inclusive loyalty

Sustainable Competitive
innovation advantage

Sustainab Higher Not


System
le well profits imitable
approach
being
Case studies

IKEA

Godrej chotukool

SELCO
Innovative approaches will be accepted by
Forpeople
those whoifbelieve
theythat believe that
ecological you
disaster willcare about
somehow be averted, it
must also be clear that, over the next decade or so, sustainable
them and
development you genuinely
will constitute wantopportunities
one of the biggest them to in succeed
the history
of commerce. And innovation will be the name of the -game. C K Prahalad
- Stuart. L. Hart
Professor Cornell school of business
Founder of enterprise for a
sustainable world
Thank you

Anda mungkin juga menyukai