PRESENTERS:

RIMSHA NAZ (47)

HAREEM M. HANIF (16)
HABEEBA MASOOD (15)
BEENISH MUZAFFAR (10)
NAZISH KANWAL (42)

PRESENTED TO:
SIR M. YAMMAN KHAN
CHAPTER#01:

EFFECTIVE
COMMUNICATIONS IN
BUSINESS
CONTENTS OF THE
PRESENTATION:
COMMUNICATION AND ITS
IMPORTANCE
COMPONENTS OF COMMUNICATION
PROBLEMS AND BARRIERS IN
COMMUNICATION
VERBAL & NON VERBAL
COMMUNICATION
1ST PART:

COMMUNICATION AND ITS

IMPORTANCE

PRESENTER:
RIMSHA NAZ
 WHAT IS
COMMUNICATION?
??
Communication is derived from
Latin word COMMUNUS which
means COMMON
or TO SHARE
DEFINITIONS BY DIFFERENT
AUTHORS
Communication is the process by which
message effect response(PROF.HAROLD JANIS)

Communication is the process of transmitting

and receiving verbal and non verbal
messages(MURPHY)

Communication is the action of conveying or

exchanging information and ideas(OXFORD )
 TYPES OF BUSINESS
COMMUNICATION
BUSINESS
COMMUNICATIO
N

EXTERNAL
INTERNAL
COMMUNICATIO
COMMUNICATION
N

DOWNWORD UPWARD HORIZONTAL

GOVT. CUSTOMER
COMMUNICATI COMMUNICATI COMMUNICATI
AGENCIES S
ON ON ON
 INTERNAL
COMMUNICATION
Internal communicationis
the transmission of
information between
organizational members or
parts of the organization.
 EXTERNAL
COMMUNICATIO
External communicationis
N of information
the transmission
between a business and another
person or entity in the
company'sexternalenvironme
nt. Examples of these people
and entities include customers,
potential customers, suppliers,
investors, shareholders, and
society at large.
LIFE BLOOD

OF EVERY
ORGANIZATION

 BENEFITS IN
CAREER
A Valuable Job Requirement
Promotion
Building a relation to customers
Communication helps to better
accomplish various aims in personal
life e.g.: teacher to teach effectively
IMPORTANCE
OF EFFECTIVE
BUSINESS
COMMUNICATIO
2ND PART:

COMPONENTS OF
COMMUNICATION
PRESENTER:
HAREEM M.
HANIF
 COMPONENTS OF
COMMUNICATION:

1. CONTEXT.
2. SENDER-ENCODER.
3. MESSAGE.
4. MEDIUM.
5. RECEIVER-DECODER.
6. FEEDBACK.
 CONTEXT
Context is the situation
around which a
message revolves.

- Context is a planning stage.

- Context allows to discriminate what is important
and what is not.
 SENDER-
ENCODER

The person who sends the

message is called
Sender-Encoder.
- Encoder uses combination of words, paragraphs
and pictures etc
understandable by reader to best convey his
message .
 MESSAGE
The information that is exchanged
between sender and
receiver is called Message

OR
Information (data) to be communicated is

called Message

- Message includes text, pictures, audios, videos

etc.
 MEDIUM

The channel through which
sender communicates his message.
OR
Medium is a device used to transmit the
data.

- Medium may be letter, radio, TV, newspaper, postman, pictures,

charts, etc.
 RECEIVER-DECODER

The person to whom message is being sent is

called Receiver .

- The message receiver is your reader or listener also

known as decoder.
 FEEDBACK
Response or reaction of the
receiver to a
message is called
feedback.
H. A. Murphy said :
The success or failure of the
communication is
indicated by feedback we get.

3RD PART:

PROBLEMS AND BARRIERS

IN COMMUNICATION
PRESENTER:
HABEEBA MASOOD
 THE BIGGEST
COMMUNICATION
PROBLEM IS THAT WE
DO NOT LISTEN TO
UNDERSTAND
WE LISTEN TO
 WHAT IS A BARRIER??
An obstacle that prevents
access.

WHAT ARE BARRIERS IN

COMMUNICATION??
Things which are obstacles
to effective communication.
BARRIERS TO EFFECTIVE
BUSINESS
COMMUNICATION:
Conventions Of Meaning
Perceptions Of Reality
Values, Attitudes And
Opinions
CONVENTIONS OF MEANING:
There are a lot of meanings for a single word.
For Instance: The word VALUE
PERCEPTIONS OF REALITY:
Everyone has its own concept of reality.
The reality of an object, an event or a
person is different to different people.
WE DONT SEE
THINGS AS
THEY ARE,
WE SEE THEM AS
WE ARE.
VALUES, ATTITUDES
AND OPINIONS:
Favorable Or
Unfavorable Information
Closed Minds
Status-consciousness
Senders Credibility
4TH PART:

VERBAL & NON VERBAL

COMMUNICATION

PRESENTER:
BEENISH MUZAFFAR
VERBAL
COMMUNICATION:
Verbal communication is the
transmission of message using
words either written or spoken.

Verbal communication are of

three types:
Oral form
Written form
Electronic form
NON-VERBAL COMMUNICATION:
Non verbal communication means to communicate
others without words.
70% of the effective messages come from non-verbal
communication.

Brief view of non verbal communication are as

follows:
Appearance
Body language
APPEARANCE:
Appearance conveys non verbal impression that affect
The receivers attitude towards the verbal message
even
Before you read or hear them.
EFFECT ON WRITTEN MESSAGES
EFFECT ON ORAL MESSAGES:
Personal Appearance
Appearance of surroundings
BODY LANGUAGE:
Included under body language are:
Facial Expressions . Gestures
Postures . Smell and
Touch
Voice and Sound
FACIAL
EXPRESSION:
Eye contact and facial
expression are the helpful
means of non verbal
communication. Conventions
of eye contact are specific to
each culture.
GESTURES:
Any movement of hands
,arms, head and shoulder
termed as gestures.
Gestures are of five parts:
Emblems
Illustrator
Affect Display
Regulator
Adaptor
POSTURES:
How to stand and how to sit
communicate something about
you as a communicator.
Outward appearance mirrors
your inner mood.
SMELL AND TOUCH:
Various odors and fragrances convey
emotions of sender and sometime affect
the reaction of receiver.
Touch is an important vehicle to convey
warmth, comfort and reassurance.
VOICE AND SOUND:
Your voice quality and extra sound you make while
speaking are also the part of non-verbal communication
and also called Paralinguistic/Paralanguage.

Paralanguage includes:
Pitch
Rate
volume
FINAL PART:

HOW SILENCE, TIME AND

SPACE COMMUNICATE?
PRESENTER:
NAZISH KANWAL
SILENCE:
Absence of speech
or noise.

TIME:
Chronemics is the study
how human being
communicate through their
use of time.
SPACE:
How close we are to the person with
whom we are communicating? What is
his/her status? What is our relationship
with him/her, are reflected through the
space or distance that we maintain with
his/her.
VERSE:
(SURAH:NAMAL, VERSE:18)

At length, when they came to a valley of ants, one of

the ant said:

O ye ants, get into your habitations, lest Solomon

and his hosts break you, without knowing it.