LUBRICANTS & SURVEY REPORT

Represented by:-
Submitted To:- Ranjeet kumar yadav
Arabol lubricant Shri ram institute of information
Pritam pura ,New Delhi technology
Banmore Gwalior (M.P)
 Engine
Oil oil,engine
Motor oil, orengine lubricantis
any of various substances are often used
forlubricationofinternal combustion engines.
The main function of motor oil is to
reducewearonmoving parts; it also cleans
moving parts from the sludge, inhibitscorrosion,
improves sealing, andcools the engineby
carryingheataway from moving parts
Engine Oil Grades
TheSociety of Automotive Engineers(SAE) has established a
numerical code system for grading motor oils according to
theirviscositycharacteristics. SAE viscosity grade numbers
refer to two types of measurements - one set which
measures cold temperature performance (0W, 5W, 10W,
15W and 20W). The W denotes a "winter grade" from the
days when oils were only monograde oils. The second set of
measurements is for high temperature performance (8, 12,
16, 20, 30, 40, 50). The document SAE J300 defines the
viscometrics related to these grades
Advantage Of Engine oils

Conditions engine seals

Minimizes oil consumption

Maximizes power output

Resists thermal breakdown

Features Dispersive Polymer Technology (DPT) for superior soot co

Maximizes engine durability

Wide Temperature Performance

4T Engine Oil

4Tis a mineral-based 4-stroke motorcycleoilspecially

formulated to provide outstanding, durable protection under
severe high-torque, high-stress conditions. Under these
conditions, motorcycle engines operate at extremely high
temperatures, causing viscosity and thermal breakdown of
motoroil

Advantages:

Provides high-temperature protection

Outstanding wet clutch protection for maximum power
transfer and smooth shifting
Maximizes power and acceleration
Excellent wear and corrosion protection
Added protection against harmful deposits
Excellent Shear Stability
Excellent Film Strength
For use in 4-Stroke Motorcycles, including Cruisers and Off-
Road Motorcycle
Hydraulic fluid
Hydraulic liquid are the medium by which power is
transferred inhydraulic machinery

Uses :
Automotive Braking
Hydraulic auto braking systems channel hydraulic oils
through a network of cylinders and tubes to exert stopping
pressure against brake pads or shoes
Heavy Machinery
Backhoes, excavators, bulldozers and other heavy-duty
equipment utilize hydraulic oils to perform work

Aircraft
In aircraft hydraulics are used to operate a variety of aircraft
mechanisms including landing gear, wing movement
systems and engine boosters
 Gear oil
Gear oilis alubricantmade specifically
fortransmissions,transfer cases,
anddifferentialsinautomobiles, trucks, and other
machinery. It is of a higherviscosityto better protect
thegears
Advantages
Thermal Protection: Provides outstanding thermal stability
for cleanliness and longer service life.
Wear Protection: Contains additives to assist in protecting
gear teeth against pitting, spalling, and scouring.
Reduces Chattering: Contains special additives to reduce
chattering in limited-slip differentials.
Corrosion Protection: Protects parts from rust and corrosion
Automatic Transmission Fluid(ATF)
Automatic transmission fluid(ATF) is thefluidused in
vehicles with self shifting or automatic transmissions. It is
typically coloured red or green to distinguish it from motor oil
and other fluidsin the vehicle.

Advantages:
Smooth operation
Combination of advanced friction modifiers and high viscosity
index fluid provides smooth, fuel-efficient gear shifting and
shudder-free torque transfer.
Maximizes transmission life Engineered specifically for
transmissions which feature slip-controlled torque converter lock-
up, with precisely balanced friction modifiers to prevent stick-slip
vibration that leads to "shudder".
Extended oil service life
 SURVEY REPORT
Objective:- To find the market price , promotional
discount, selling pattern of different companies in local
market.

According to a business forum Indias growing economy

and emerging middle class continue to contribute to a robust
automotive market growth. As a result, India is now the
worlds third largest lubricants market, behind only America
and China, with a market size of 2.5 billion liters. Lubricants
demand is projected to grow at a 2.3 per cent compounded
annual rate. Of that, the automotive lubricants market is 52
per cent, and growing at six per cent annually.
I am conducted this survey on 20 automobile companies service
centers,50 private service centers, 150 mechanic points.
Here I found that gwalior has very good market potential. , and
there is a very good chances that we can improve our market
position . Gwalior has 80000 liter( approx ) of lubricant
consumption

Our market competitors selling pattern

Castrol
Castrolis a British globalbrandofindustrialandautomotive
lubricants
a) Castrol sells its lubricant by targeting local mechanics .
b) Approaching to Costumers by advertisement
c) Giving them good discount on purchase of large
quantity of order
d) Its promotional discount is also higher than any other
companies
 Servo
servo is an Indian oil corporation limited product which has
also good market share in gwalior markets
a) since IOCL has own fuel pumps , so they sells
most of the product from their fuel pump.
b) It also has tie up to different automobile service
centers. Like maruti , suzuki hyundai , ashok
leyland .
c) In gwalior it targeted mostly 4 wheelers
automobile . As per my observation

Gulf oil
Gulf oil is a company owned by theHinduja Group. Which
primarily manufacturer of Fuels, lubricants, greases,
marine Lubricants.
a) It is also sells it,s product by tie up with bajaj
automobile and established its own dealer
 Mak
Mak is Bharat Petroleum product Which primarily
manufacturer of Fuels, lubricants, greases, marine
Lubricants.

a) Mak is sell their product on there fuel

pumps .
b) They have tie ups with TVS motors
c) They has good hold in engine oil market
 4T Engine Oil Price

Price Of 4T Oil
350 297 280
300 240 250
250
200
150 Price Of 4T Oil
100
50
All data in Rs
0
 Promotional Discount Per
Liter
Promotional Discount
25

20

15 Promotional
Discount
10

0
Castrol servo Mak Gulf All data in %

Discount a service center get when it buy from dealer

Market Share In Gwalior

Market Share

Castrol
Servo
Mak
Gulf
others
Engine Oil price For Cars

Price / 5 litre
1600
1400
1200
1000
Price / 5 litre
800
600
400
200
0
Castrol Servo Mak Gulf
 Conclusion
As we analysis the market we found some point which must
be consider to give a good completion among our competitor
1. we can tie up with automobile companies by providing
them good quality of lubricant with good whole sale
discount .
2. Since most of the companies target automobile
companies' service center , we can targets the private
services centers . Which can improve our market hold .
3. by appointing mechanic points .
4. Advertisement through banner and wall panting in the
market.
 Bibliography
Manoj agro traders , laskar gwalior
Raj shri diesel ,transport nagar gwalior
Arora diesel ,transport nagar gwalior
Velocity automobile ,maharjpura gwalior
J.s motors ,pinto park gwalior
tanushka Hero service center , morar
Shriji motor mahindra tractor ,pinto park gwalior
Taj automobile , maharajpura industial area
Sharda auto fuel ,gole ka mandir
Sarvodaya Agrotech Ltd , phoolbagh
THANK YOU