ANALYSING THE INSURANCE

PRODUCTS OF

Presented By:- XYZ

CONTENTS
SL.N TOPICS SLIDE NO.
O
1 Introduction of Banking

2 Major Players in Banking

3 Insurance Industry in India

4 About HDFC Bank

5 Mission & Vision of HDFC

6 Products of HDFC Bank

7 Insurance Products of HDFC Bank

8 Ansoffs Matrix of HDFC

9 BCG Matrix

10 SWOT Analysis

11 Research

12 Analysis & Interpretation

13 Finding & Suggestions

Banking Industry in India
The Indian banking system consists of 26 public sector banks, 20 private sector banks,
43 foreign banks, 56 regional rural banks, 1,589 urban cooperative banks and 93,550
rural cooperative banks, in addition to cooperative credit institutions. The Indian
banking sectors assets reached US$ 2.1 trillion in FY15 from US$ 1.8 trillion in FY13,
with 70 per cent of it being accounted by the public sector.
Indian banks are increasingly focusing on adopting integrated approach to risk
management. Banks have already embraced the international banking supervision
accord of Basel II. According to RBI, majority of the banks already meet capital
requirements of Basel III, which has a deadline of March 31, 2019. Most of the banks
have put in place the framework for asset-liability match, credit and derivatives risk
management.
Rising incomes are expected to enhance the need for banking services in rural areas and
therefore drive the growth of the sector; programs like MNREGA have helped in
increasing rural income aided by the recent Jan Dhan Yojana.
Major Players in Banking Industry in India
Insurance Industry in India
The insurance industry of India consists of 53 insurance companies of which 24 are in life
insurance business and 29 are non-life insurers. Among the life insurers, Life Insurance
Corporation (LIC) is the sole public sector company. Apart from that, among the non-life insurers
there are six public sector insurers. In addition to these, there is sole national re-insurer, namely,
General Insurance Corporation of India (GIC Re). Other stakeholders in Indian Insurance market
include agents (individual and corporate), brokers, surveyors and third party administrators
servicing health insurance claims.
During April 2015 to March 2016 period, the life insurance industry recorded a new premium
income of Rs 1.38 trillion (US$ 20.54 billion), indicating a growth rate of 22.5 per cent. The
general insurance industry recorded a 12 per cent growth in Gross Direct Premium underwritten in
April 2016 at Rs 105.25 billion (US$ 1.55 billion).
India's life insurance sector is the biggest in the world with about 360 million policies which
are expected to increase at a Compound Annual Growth Rate (CAGR) of 12-15 per cent over the
next five years. The insurance industry plans to hike penetration levels to five per cent by 2020.
IRDAI:- Insurance Regulatory and Development Authority of India (IRDAI) is
an autonomous apex statutory body tasked with the regulation and promoting of
the insurance and Re-insurance industries in India.
Major Players in Insurance Industry
 HDFC Bank is an Indian banking and financial services company headquartered
in Mumbai, Maharashtra. It has about 76,286 employees including 12,680 women and has a presence in
Bahrain, Hong Kong and Dubai and also 2 branches in USA. HDFC Bank is ranked no.1 largest private
bank in India as measured by assets. It is the largest bank in India by market capitalization as of February
2016. It was ranked 69th in 2016 BrandZTM Top 100 Most Valuable Global Brands.
In 1995 HDFC Bank was incorporated, with its registered office in Mumbai, India. Its first corporate
office and a full service branch at Sandoz House, Worli was inaugurated by the then Union Finance
Minister, Dr. Manmohan Singh.
As of June 30, 2016, the Banks distribution network was at 4,541 branches and 12,013 ATMs.
MD & CEO:- Aditya Puri
Founded:- August 1994
Public Type Company
Tagline:- We Understand Your World.
Mission & Vision
Vision Statement
Become the undisputed market leader in providing housing related finances, to
realize the dream of shelter for all in Sri Lanka.

Mission Statement
To our shareholders, our mission is to optimize returns.
To our customers, our mission is to provide a caring service by anticipating
their requirements and innovatively satisfying them beyond their expectations.
To our staff, our mission is to identify their multi-faceted talents, develop,
motivate, recognize and reward them towards fulfillment of the institutional
and national housing vision.
To the national economy and the industry regulator, we are the key driver and
thought leader, shaping and financing the national housing policy.
To our natural environment, we enforce sustainable practices across all our
activities.
Products of HDFC Bank
Insurance products of HDFC Bank

Life Insurance

Health Insurance

Motor Insurance

Travel Insurance

Home Insurance
Two Wheeler
Insurance
ANSOFFS MATRIX OF HDFC BANK

Product/Service
Existing New

Market Product/Service
Existing

Penetration Development
HDFC INSURANCE HDFC DEMAT CARD
HDFC MUTUAL FUND PREMIUM BANKING
Market

HDFC PERSONAL FOREX

BANKING

Market Diversification
Development WEALTH MANAGEMENT
New

INCORPORATED IN IT IS CREDIT CARDS

NUMBER 1 BANK IN INDIA
AS MEASURED BY ASSETS,
AND RANKED AMONGST
THE 1st MOST TRUSTED
BANK IN INDIA.
BCG Matrix of HDFC BANK

Relative Market Share

HIGH LOW
Market Growth Rate
HIGH

LOAN ACCOUNT
INSURANCE CREDIT CARD

$
LOW

MUTUAL FUND Business Loan

BCG Matrix of HDFC BANK

HDFC BANK stands at star position in BCG matrix. As HDFC bank have the high
market growth and they also have high market share.
HDFC Insurance:- In insurance sector HDFCs most of the products
are in star position. HDFC insurance products have high market
share and high growth rate. So we have lot of opportunity for
investment.
HDFC Mutual Funds:- Mutual fund stands at cash cow. This
shows that HDFC high market share and low market growth rate in
mutual funds. This means we should only focus on profitable
products and try to investment on those products which are low
market growth rate but perform well if proper investment is theirs.
SWOT Analysis
Strengths
HDFC Bank is ranked the no.1 bank in
India
Right strategy for the right products.
Superior customer service vs.
competitors.
Great Brand Image
Products have required accreditations.
High degree of customer satisfaction.
Weakness
Some gaps in range for certain
sectors.
Customer service staff need training.
Processes and systems, etc.
Manage cover insufficient.
Sectorial growth is constrained
by low unemployment levels and
competition for staff.
Opportunity
Profit margins will be good.
Could extend to overseas broadly.
New specialist applications.
Could seek better customer deals.
Fast-track career development
opportunities on an industry-wide basis.
An applied research centre to create
opportunities for developing techniques
to provide added-value services.
Threats
Legislation could impact.
Great risk involved
Very high competition prevailing in the
industry.
Vulnerable to reactive attack by major
competitors
Lack of infrastructure in rural areas could
constrain investment.
High volume/low cost market is intensely
competitive.
 Research
Research Objective:-
To determine reasons behind opting for an insurance. To provide the company with
information of customer's Insurance policy if they have any and reasons for opting for
that particular policies.
To study the types of benefits provided by insurance services. To determine the use of
Internet for valuable information and decision-making process.

Research Methodology:
Data type : Primary Data
Research Approach : Survey Research
Research Instruments : Structured Questionnaire
Type of Questions : Closed-Ended
Sampling Size : 100 respondents

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful information of the study, the company,
the insurance industry and also provide marketing ways, methods of HDFC Bank
Insurance.
 Analysis with Interpretation

GENDER

MALE
FEMALE

Analysis:
Among the 100 respondents, 65% of
respondent are male and 35% respondents
are female.
AGE of Respondents

20-30
30-40
40-50
Above 50

Analysis:
Customer of age 30-40 & 40-50
visited the most to the bank.
Interpretation:
Hdfc Bank is mostly visited by the
adults and middle-aged customers.
Income of Respondents

Less than 10000

10,000 to 25,000
25,000 to 40,000
Above 40,000

Analysis:
Most of the Customers have their monthly income
between 25,000 to 40,000 or above 40,000 but the
Customers hardly revealed their true income.
Interpretation:
Most of the customers are business person or salaried.
 A/C in HDFC Bank

Yes
No

Analysis:
Most of the Customer were having there accounts in HDFC Bank.
Some were going to open there account and some customer were
there to just get some information .
Interpretation:
Maximum customer already had there account in the bank and also
happy with the service.
Insurance in HDFC

YES
NO

Analysis:
Around 48% customer had done there Insurance from
HDFC.

Interpretation:
Maximum Customer did not prefer HDFC bank.
 Which Insurance policy?

Life
Non-Life
Both

Analysis:
Maximum customer have taken life insurance as
there 1st choice, after that non- life and some have
chosen both life and non-life.

Interpretation:
Around 55% customer preferred life insurance
because HDFC has so many products to choose from
Insurance.
How do you percieve insurance?

Life coverage
Tax Savings tool
As an Investment

Analysis:
Maximum customer take insurance as investment
tool.

Interpretation:
Insurance is mostly interpreted as an investment tool
for many customer. Some customer also take
insurance as a life coverage policy.
Features of Insurance

Money back Large risk

Guarantee coverage
Low premium Company
reputation
Others

Analysis:
As you can see that maximum customer thinks that
Insurance as Large risk coverage. People also take
Insurance as money back guarantee.

Interpretation:
Customer take insurance as large risk coverage and
money back guarantee because customer just invest
the money and they forget about it for some time.
 20
18
16
14
12
10
8
6
4
2
0
Axis Title

Present premium plan

Analysis:
As you can see that maximum customer are paying for
HDFC Life Personal Pension Plan, HDFC Life Sampoorn
Samridhi Plus Plan, HDFC Life Health Assure Plan.

Interpretation:
Maximum customer are who are of age 40 to 50 have
taken the pension plan for investment thinking about
there future.
 Who Influenced?

Family Member
Friends
Advertisement
Others

Analysis:
As you can see that maximum customer have been influenced
by Advertisements and some customer are salaried customer
due to which they have been provided by HDFC account.

Interpretation:
Customer have been mainly influenced by advertisements like
they have digitally seen the advertisement and also by
posters and hoardings of HDFC Bank. Many customers are
also from Salaried based who are provided with HDFC account
by there company.
 Rating HDFC

Very Good
Good
Average
Bad
Worst

Analysis:
Around 35% customers ranked HDFC as a good bank with
Good Service and 30% ranked it in Very good.

Interpretation:
Customer had very good perception for HDFC bank.
Customer said that HDFC bank is giving customers very
good service in leading for each and every information for
every products. That is why HDFC bank is Ranked in Number
Bank in India.
 Findings

As the people think that insurance is a tool to protect their family & a tax saving
device. They are aware of the fact & realizing its, importance. The company should try
to expand & build up its infrastructure because there is a large potential for insurance
in India. With the objective and goals to meet the demands & expectations of the
public. Because the entrance of private players will increase the competition and it
would be a tough task to secure a good position in market.
Since HDFC Bank is leading with several companies policies it should be easy for
them to penetrate into the market and secure a good position if they pay greater
attention to the service part provided to their customer and thereby forming a long and
trusted relationship.
It is also find that HDFC Standard life insurance traditional plans are very useful for a
normal person and the children plan is one of the most popular products of the
company.
As seen from the survey mostly the young generation is most preferring to buy the
insurance policy to save their future uncertainty and about also many of the
respondents prefer to buy life policy and also many prefer both the policies that is life
and non life policy
 Suggestions
As the people think that insurance is a tool to protect their family & a tax saving
device. They are aware of the fact & realizing its, importance. The company should try
to expand & build up its infrastructure because there is a large potential for insurance
in India.
Company should come up with its branch in various places in Rourkela. With the
objective and goals to meet the demands & expectations of the public. Because
the entrance of private players will increase the competition and it would be a tough
task to secure a good position in market. Since HDFC Bank & HDFC life is leading
with several companies policies it should be easy for them to penetrate into the
market and secure a good position if they pay greater attention to the service part
provided to their customer and thereby forming a long and trusted relationship.
Company must provide training to their agents and executives so that they can satisfy
customers doubts effectively. There must be good incentive schemes to be designed as
these can acts as good motivators for the agents. The scheme of permanent job
placement must be introduce for those advisors who have shown extra ordinary
performance. Company should have more ATM services in various places in Rourkela.
Increase in distribution sector. Provide proper training to workforce. The company
should more oriented towards rural market. Provide lower premium policies so that we
could target middle class people and generate good cash flow for futher growth.
Changes in the policies should be communicated to the customers at the earliest.
 Conclusion
Our exhaustive research in the field of Insurance threw up some interesting trends which can be
seen in the above analysis. A general impression that we gathered during Data collection was the
immense awareness and knowledge among people about various companies and their
insurance products. People are beginning to look beyond LIC for their insurance needs and are
willing to trust private players with their hard earned money .
People in general have been impressed by the marketing and advertising campaigns of
insurance companies. A high penetration of print , radio and Television ad campaigns over the
years is beginning to have its impact now.
According to findings, it is depicted that this is the sector, which has most business opportunities
perhaps in India. Insurance industry is one of the fastest sectors in India. Insurance sector has been
growing by 25% to 30% and it is expected to increase by 50% in coming 5 years. After the
opening up of the insurance sector, it has become much competitive and insurance awareness
among people has increased. In total sample knows about more than 8 insurance companies. They
dont know about the new entrants in the insurance industry. So private companies should use
different channels to establish them and ensure their presence in the minds of customers
Another heartening trend was in terms of people viewing insurance as a tax saving and investment
instrument as much as a protective one. A very high number of respondents have opted for
insurance for such purposes and it shows how insurance companies have been successful to
attract public money in recent times.
Life insurance service sector is highly growing. HDFC is the private insurance organization which
is developing and growing at fast rate. It is renowned for transparency and high corporate
governance standard.
 Bibliography
Following are sources which helped me during my Report:

References:-
Websites:-
www.hdfcbank.com
www.hdfcslife.com
www.businessconnect.com
http://www.slideshare.net/abhishektanna/hdfc-bank-ppt-25603610?qid=031b275b-f3d3-48d9-
9c8d-3677b5bedc43&v=&b=&
from_search=3
http://www.slideshare.net/abhike/hdfc-bank-project-report?qid=031b275b-f3d3-48d9-9c8d-36
77b5bedc43&v=&b=&
from_search=1
http://www.ibef.org/industry/insurance-sector-india.aspx

Journal:-
India Today

Thanks to the HDFC Bank, Koelnagar branch, Rourkela, for providing me valuable
information's and giving me good & important data for this project.