WEL COME

TO
MY
PRESENTATION
NAME : KAPIL DEV DATTA
 Topic
Datta group of
company launch
a new type chips
(carrot chips)
 Content
1. Executive Summary
2. Current Market Analysis
3. Technology
4. Market Summary
5. Target Market
6. Target Market Segments
7. SWOT Analysis
8. Competitors
9. Marketing Strategy
10. Mission
 Executive Summary
Datta group of company started its first commercial
production in 1990. The vision is to be recognized as the
most successful food and beverage company in
Bangladesh.
Our factory is situated at Sripur, 55 km north of Dhaka;
Our produces is instant noodles, chanacur, repacks milks,
soups, beverages etc
The company wants to launch a new type of chips in the
market. It is totally different from the traditional chips. It is
a high quality chips which will be harmless. There will no
chemical color in this chip which has no bad side effect
The target market of that product will be those who think
that chips are harmful for health; and the current users of
the chips.
After analyzing SWOT analysis I have seen that the
company has a great opportunity in this business. Other
hand, there are a few risk involved in this business.
Considering all the possible threats I can suggest the
company that it will be profitable to enter this business
because there are some positive sides of the product. So
the higher authority should consider this marketing plan.
Current Market Analysis

Bangladesh is a developing
country. Though the economic
condition of this country is not so
good, The economy is turning
from agricultural sector to
industry sectors. So the future of
any industry like chips in this
country is very bright.
 Market Summary
According to my market survey,
the market has a demand of this
kind of product. At present, a lot
of chips are available in the
market. There is an idea in the
market that chips are very
harmful for the health. So a lot
ofconscious people do not take
chips and many parents do no feel
comfort to give chips to their
children. So people have a latent
demand of harmless chips.
 Technology

The technological
environment of Bangladesh
is not developed. So, new
and advanced technology
and machinery have to be
imported from abroad for the
production of qualified chips.
 Target Market

The children of the

country
The current users of the
chips.
 Target Market Segments

Dattagroup of company has

segmented its market on the
basis of following categories.
Geographic

Demographic

Behavioral Factor
 Geographic

For the urban, sub urban

and rural areas citizen of all
over the country.
Especially for the convenient
transportation areas .
 Demographic

Children generally under teen-

age.
Young generation generally

under age range 15-25.

Educated people and

conscious parents.
 Behavioral Factor

Those who have negative

ideas about the traditional
chips.
Those who seek good quality.

The non-users and regular

users of the chips.
 S.W.O.T. Analysis

Theoverall evaluation of a
companys Strengths,
Weaknesses, Opportunities
and Threats is called S.W.O.T.
analysis. A briefdiscussion of
Sharma group of companys
internal and external
environment is as follows.
 Internal Environment
Analysis

The
strengths and
weaknesses
 Strengths

Expert and experienced management

Maintain strong delivery schedule.
Strong financial support.
Company has strong manpower.
Sharma group of companys has a
great reputation
Use of modern technology
Product has the brand personality.
 Weaknesses
Carrot chips is a new product of the
company.
Sharma group of company has

many kind of product, But for this

new type of product, distribution
and promotion will have to be
taken.
As it is a new flavor product, it will

be difficult to manage customers for

the company.
 External Environment
Analysis

Theopportunities and
threats
 Opportunities

There is a demand for this kind of

product.
Company has good image in the
market.
There are no existing chips like
CARROT Chips
Developed communication channel.
Company has a lot of vehicles to
deliver the product
 Threats

The present chips manufacturers

are also strong competitors.
It may fail to fulfill the expectations

of the customers.
Foreign chips company.

High cost of the raw materials.

Political environment of the country

 Competitors

The main competing brands

are as follows:
Pran chips

Meridian chips

Indian lays chips

Ruchi chips etc.

 Marketing Strategy
Datta group of company will
decide to market carrot chips
allover the country especially in
the urban and sub urban areas.
Customers will be communicated

through advertisements such as

TV ads, newspaper ads, internet
and other media such as radio.
 Mission

Toprovide highest-quality
chips.
Questions &
Answers
Thank you