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Ansoff matrix

Kate and Drumbo


Ansoff matrix
Existing New products
products
Existing Market penetration: Product development:
markets selling existing products selling new products into
into existing markets. existing markets

New markets Market development: Diversification: selling


selling existing products new products in new
into new markets. markets.
BMW
It is a German based
automobile manufacturing
company
It was founded by Franz
Josef Popp in 1916. BMW is
headquartered in Munich,
Bavaria, Germany.
BMW
Existing products New products
- Focus on distinctions based on - Offer products with proprietary
Existing marketsdistinctive design technology.
-Use of various media such as radio, - Additional: laser light, panorama
magazines, newspapers, internet glass roof sky lounge, light carpet,
and public events. and more features.
- Also signed contract for joint - Bring products with superior and
production and sales venture in newer features.
China, i.e. for BMW 3 series (Sedan,
ActiveHybrid 3, Touring, Gran
Tourismo)
-As Western Europe, USA, Japan and - BMW wants to intensify your
other pacific region have been main feeling of sheer driving pleasure
New markets market for BMW but new market even more in future with the BMW
need to be exploited as well. vision next 100.
- BMW is expanding itself in - The market is more and more
emerging markets like China, Brazil wider ( i.e Asia, Africa and Oceania)
and India.(Series 7 and 5 China - More and new features: dialogue
and in India, BMW soon launch M3 with the driver, recognises your
sedan, M4 coupe with i8). needs, enhances your perception
and adjusts to your individual
requirements ,.