DOMINOS

SIZZLES WITH
PIZZA TRACKER

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 Prepared By
Md Samsuddoha Sams
Institute of Information
Technology University of
Dhaka
Sams.iitdu@gmail.com

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 Contents
Overview of Case Study
History
Pizza Business
Technology
MIS
Interactive session (Q&A)

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 Overview of Case Study

Home delivery pizza chain

Innovation in business
TPS-Pizza Tracker
Foundation and progress
Competitors- Pizza Hut, Papa Johns,
Little Caesar
Point of sale system, In 2003 Pulse
Pulse Of evolution
Pizza Hut, Papa Johns also have online
ordering system
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 HISTORY

Founded in 1960 by Tom Monaghan.

Second-largest Pizza chain in the
United States.
about 9,000 stores located in all 50
U.S states and franchised stores in 60
countries.
Approximately 180,000 worldwide
franchise and corporate team
members located in over 70 markets

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 MARKET STRATEGIES
Vision
Number 1 in pizza
Number 1 in people
Mission
Sell more pizza, have more fun

Goal
Customer for life
Increase no customer

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 Why feel to Change
Innovate to their business strategies
Overhauling its in store Transaction
processing System
Providing other useful services (e.g
Pizza Tracker)
Improving ingredients and freshness
In 2009 , dominos had $1.5 billion
sales and earned $80 million in profit

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 Technology
Point-of-sale System
Pulse
Pulse Evolution
Pizza Tracker
Online polling System

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 Point of sale System
Captures purchase and payment
data at a physical location
Goods and Services are bought and
sold
Computer, automated cash registers,
scanners or other digital devices

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 Pulse
Which improve customer service,
reduced mistakes, shorter training
times
Pulse performs some functions-
touch screen interface
maintaining sales figures
Compiling customer information
Delivery driver routing system
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 Pulse Evolution
Use thin-client model
Collect data and send them over the
internet
State of the art online ordering
system which includes pizza tracker
Allows customers to watch a
simulated photographic version
Customize pizza size, sauces and
toppings
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 Pizza Tracker
Displays a horizontal bar that tracks
an orders progress graphically
Available on all online & mobile
ordering systems

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 Pizza Tracker

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 MIS
Processing Support System
Point-of-sale system
Management information system
Pulse
Decision Support System
Online polling system

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 Q&A
Question # 1:

What kinds of systems are described

in this case? Identify and describe
the business processes each
supports. Describe the inputs,
processes, and outputs of these
systems.

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#Answer:
systems described in this case are:
* Transaction processing system (TPS)
* Pizza tracker
* Pulse
* Pulse evolution
(i): Thick client model
(ii): Thin client model
* Online polling system
* Online ordering system

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 Inputs: customer orders that describe the
type of pizza crust, pizza ingredients and
toppings, side orders, and delivery location
data

Processes: data updates the system's

database. transaction data from the TPS are
summarized and presented in reports and
analyze data

Outputs: the number of pizza and side

orders sold, cost numbers for ingredients,
delivery information, customer information
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 Question #2:
How do these systems help Dominos
improve its business performance?
#Answer:
Provides efficient management
function
Pulse improved customer service,
reduced mistakes, shorter training
times
working to cut costs and increase
customer satisfaction.
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 Question#3:
How did the online pizza ordering system
improve the process of ordering a
Domino's pizza?
#Answer: Dominos rolled out its state-
of-the art online ordering system, which
includes Pizza Tracker.
allows customers to watch a simulated
photographic version
pizza as they customize its size, sauces,
and toppings

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 The image changes with each
change a customer makes
Ordering progress can be viewed by
pizza tracker
Pizza Tracker displays a horizontal
bar that tracks an orders progress
graphically
In 2010, Dominos introduced an
online polling system to continuously
upload information from local stores.

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 Question #4: How effective are these
systems in giving Domino's a competitive
edge? Explain your answer.
#Answer: The company's improved
business processes are becoming a source
of competitive strength.
systems enable the company to innovate
and execute its operations more quickly
than its rivals
business processes are automated which
changes the flow of information and makes
it possible for more people to access and
share information.
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 The technology is also supporting
new business models like the online
pizza ordering system.
Pizza Hut and Papa John's have
online ordering capabilities, they lack
the Pizza Tracker technology
almost 20% of all of Dominos orders,
which is up from less than 15% in
2008.

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Questions?
 THANK YOU

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