Competitive
assessment
What the Relationship
customer matrix
wants
How to Satisfy
Customer Wants
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
wants Customer
importance
rating
(5 = highest)
Lightweight 3
Easy to use 4
Reliable 5
Easy to hold steady 2
Color correction 1
House of Quality Example Interrelationships
How to Satisfy
Customer Wants
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
Low electricity requirements
Attributes and
Evaluation
Aluminum components
Ergonomic design
Auto exposure
How to Satisfy
Customer Wants
Paint pallet
Auto focus
House of Quality Example Interrelationships
How to Satisfy
Customer Wants
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Medium relationship
Evaluation
Low relationship
Lightweight 3
Easy to use 4
Reliable 5
Easy to hold steady 2
Color corrections 1
Relationship matrix
House of Quality Example Interrelationships
How to Satisfy
Customer Wants
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
Attributes and
Evaluation
Ergonomic design
Auto exposure
Paint pallet
Auto focus
House of Quality Example Interrelationships
How to Satisfy
Customer Wants
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
Attributes and
Evaluation
Lightweight 3
Easy to use 4
Reliable 5
Easy to hold steady 2
Color corrections 1
Our importance ratings 22 9 27 27 32 25
Weighted
rating
Interrelationships
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
Attributes and
Company B
Company A
Evaluation
How well do
competing products
meet customer wants
Lightweight 3 G P
Easy to use 4 G P
Reliable 5 F G
Easy to hold steady 2 G P
Color corrections 1 P P
Our importance ratings 22 5
Interrelationships
Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Technical
Attributes and
Evaluation
2 circuits
values
(Technical
2 to
0.5 A
attributes)
75%
Company A 0.7 60% yes 1 ok G
Technical Company B 0.6 50% yes 2 ok F
evaluation
Us 0.5 75% yes 2 ok G
House of Quality Example
Aluminum components
Ergonomic design
Auto exposure
Company B
Company A
Paint pallet
Auto focus
Completed Lightweight 3 G P
House of Easy to use 4 G P
Quality
Reliable 5 F G
Easy to hold steady 2 G P
Color correction 1 P P
Our importance ratings 22 9 27 27 32 25
2 circuits
attributes)
2 to
0.5 A
75%
Company A 0.7 60% yes 1 ok G
Technical Company B 0.6 50% yes 2 ok F
evaluation Us 0.5 75% yes 2 ok G
House of Quality Sequence
Deploying resources through the
organization in response to
customer requirements
Quality
plan
Production
process
Production
Specific
process
components House
components
4
Specific
Design House
characteristics
characteristics
3
House
Design
requirements
2
Customer
House
1
Figure 5.4
Implementing a design space on
a QFD framework
Rules in the design space shows the
correlation between different aspects of
product
QFD captures design knowledge in
relationship
Between realization mechanism and customer
needs and
Among realization mechanisms
QUANTIFIED DESIGN SPACE
CALCULATOR
The QDS technique originated in Japan
to make sure that no time is wasted on
developing something that customer
doesnt need
to not overlook some of the requirements.
Design Solutions
include all possible ways in which the
problem faced could be reasonably
resolved
considering competitors ways of dealing
with the given problem
Enter rating to indicate to which degree
given design solution will help answer a
given customer requirement
fully understand the problem before
starting developing solutions