Creative entrepreneurialism and

business concepts.
1. Introduction: Emmanuel Vass.
2. A challenging statistic.
3. What is creative entrepreneurialism?
4. Relating to entrepreneurship and
business models.
5. Proactive holism 5 concepts
Introduction: Emmanuel
Vass
Introduction: a critical appraisal
I am nothing special.
Not the best pianist in the world.
I am a highly curious, open-
minded entrepreneur: marketing;
branding, financial awareness,
creative ideas, project
management, networking,
interpersonal relationships, niches
and products, business stratagem.
A critical appraisal continued
How curious are you about these
skills?
What impact will Brexit have
on the creative ind.?
I do not believe in luck.
The world needs more creative
entrepreneurs.
Music industry; not music picnic
or music hobby.
 A challenging statistic:
Name UK music
colleges/institutions/Universities?
5 Royals; 4 BIMMs, 4 SAEs, LIPA, The
Institute (Kilburn), BCME (Leicester), Trinity,
Guildhall, London College of Music, Academy
of Contemporary Music (Guildford),
Manchester MIDI, LCoM, and 70 Universities.
Roughly 91 UK institutions.
Each year, c. 9, 100 music students
graduate into the music industry.
Are there enough jobs for you all?
 So, what are you going to
do?
World recession: jobs market has
shrunk/Brexit.
Highly competitive; still achievable.
What can you do to overcome this
for your own future?
Talent vs. skills and curiosity.
There is work out there for you
will it automatically come to you?
What is creative entrepreneurialism?

Creativity Business

Business
Creativity
 What is creative
entrepreneurialism?

Business Creativity

Artist/Product
Record label
Manger
Agent/promoter
 What is creative
entrepreneurialism?
Creativity, business and money

Creativity
Business
Money
 What is creative
entrepreneurialism?

Congratulations! You are

talented. But how curious and
skilled are you? Talent = ?
When will you take the initiative
and inspiration from one context
and apply it elsewhere?
 What is creative
entrepreneurialism?

Where can you harness your

creativity to proactively invest in
your future?
How can your creative ideas and
talents generate a bespoke and
lucrative income?
Relating to entrepreneurship and
business: a start

What are my dreams?

Where do my outcomes lie?
Who are my competition?
Will I make a living out of this?
Mannys answers, aged 19:
I dream of being a professional pianist.
Hopefully. No idea of how. Maybe win a
competition or look for an agent? No
idea. I just need to practice my scales
and sonatas.
I will just, you know, hope for the best
and stuff like that. Apply for stuff. Im
sure Ill be the lucky one. Awkward.
Shoulder shrug. Im worried that the
industry will reject me.
Mannys answers, aged 19:
I stand out because one day, if Im
lucky, Ill be excellent. Loldermort. I just
know I can do it. I believe I can. I hope
somebody will help me. Im scared of
not being ready.
I dont understand money. It will all be
fine somehow. Hope Im lucky. No idea
how to make money from this. Maybe
Ill just be another starving artist. Lolz.
 Issues arising?
Far too passive; too reactionary.
Too reliant on what if or, if only
I were lucky enough
Imprecise; unmeasured,
underdeveloped.
Dreams and luck.
No realism.
Nave.
 Relating to entrepreneurship and
business models: proactive holism

How am I going to achieve

success now?
Where can I see potential
future opportunities?
What is the current market?
When am I next going to get
paid?
 Mannys answers, as a creative
entrepreneur:
I will achieve success by ensuring I am a
versatile, highly open artist who practices
creative industry awareness and business
concepts to the highest possible level.
I see potential opportunities in novel and
original methods of delivering classical
and crossover music, alongside releasing
artist-led, online content within corporate
and national structures, and monetising
these relationships.
 Mannys answers, as a creative
entrepreneur:
The current market is dominated
by digital marketing/media,
using innovative methods by
which to present old ideas in
new ways, or different contexts.
I am next going to get paid from
LCoM, merch sales, 3x gigs, +
digital album royalty streams.
 Comparisons

As a passive reactionary, you can

stay static, reactive, and wait for
things to happen.
As a creative entrepreneur, you
can be translucent, you can be
curious, + think as holistically
and inventively as possible.
Creativity isnt static, and it does
 Comparisons

Entrepreneurial creativity: leads

by example, finds new ways by
which to apply innovation, and
disseminates ideas using current
methods in order to prosper.
 The passive reactionary
Lots of people play/produce to a high
standard.
Marketplace oversaturation.
Most are too reactive; rely on wishful
thinking, uncertain/unidentified future
mechanisms, and hopeful praying.
Believe that business and creativity
cannot mix.
Dreams and luck.
 Proactive holism
Creative entrepreneurs:
Constantly draw from creativity
and talents in order to proactively
push boundaries.
Are highly aware of the
relationships between creativity,
business and money.
Think as holistically and universally
as possible.
Endeavour to produce novel
 Proactive holism

Invest in future take advantage

of moments of inspiration.
Tough, but by no means
impossible.
 5 concepts:

Someone who wants a ready-made

process, who waits for the whistle,
who waits to be told, will create
nothing. (Howkins, 2001, p.26)
 George Clooney, January
2014,Reddit*.
First of all, have a point of view and have a
story to tell, and go shoot it. In the last 10
years things have changed. You can shoot your
own film at a cost you can afford, get it up and
get it seen. Dont wait for the establishment to
tell you you can do it, just go to work. It used
to be that you couldnt get a job until you were
in the Screen Actors Guild, which you couldnt
do if you weren't in the union, and its not like
that anymore. Thats how we have artists like
Justin Bieber. The world is better for it now.
(http://www.reddit.com/r/tabled/comments/1wed8i/table_iama_hello_reddit_george
clooney_here_amaa/)
Your present the
+ choices you
= successmake
You can do this. It is
achievable.
What are you afraid
of?
What are you waiting for?
Im jealous!
 Your WITCI presentations
Social media = Do we need
another platform? Convincing users
to switch?
Apps = Thoroughly researched?
Costings? Engagement?
Agency/label/events company =
How much do premises cost to
rent? Web hosting? Health and
safety/insurance? NICs and tax?
 Your WITCI presentations
Education = Safeguarding? School
contexts? Academic/curriculum?
Budget?
Marketing methods = Facebook is
not the answer.
You will be team-working for the
rest of your life.
Are you thinking proactively and
holistically?
 Thank you; good luck.
Congratulations! You are talented, but
how curious are you?
You are competing against at least
9.1k other musicians.
Proactive holism and the creative
entrepreneur.
Your choices = your success.
10 th November = Social media day.
@MannyVass/www.emmanuelvass.co.
uk