NOKIA CASE

STUDY
SUBMITTED BY :
ADARSH CSE A3
SINGH LNCT
ROLL= 129
Nokia History
Long history of successful change and innovation
Adaptable to shifts in markets and technologies.

Humble beginning
One Paper Mill
Cables
Paper Products
Industrial Electronics
Telecommunication
Timeline
Nokia first entered the telecommunications
equipment market
1960 Electronics department was established at Finnish
Cable.

Nokia took its current form as Nokia Corporation

rubber, cable, forestry, electronics and power
1967 generation.

Nokia introduced the first fully-digital local

1982 telephone exchange in Europe.
 Nokia made a strategic decision to make telecommunications
as a core business.
1990 Goal of establishing leadership in every major global market.

The first GSM call was made with a Nokia phone over the
Nokia-built network of a Finnish operator called Radiolinja.
1991

Nokia was the world leader in mobile phones, a position it

enjoyed for more than a decade
1998

Nokia joined forces with Microsoft to strengthen its position in

the highly competitive Smartphone market.
2011
Nokias Entry in India
Nokia entered India in 1995.

Nokias arrival came a year after Indias

telecom sector opened up to private
companies and the first cellular services
licenses were given out.
Nokia Success story
199 First Indian ringtone Saare Jahan Se
Accha on a Nokia 5110 handset.
8 The ring tone was popular at that time.
200 Introduced its first phone with a user
0 menu in Hindi, in Nokia 3210 handset.

200 Introduced its first camera phone Nokia

2 7650.

200 Introduced its Nokia 1100 the

3 companys first made-for-India phone.
200 Nokia introduced text messaging in Hindi.
Introduced the first Wi-Fi enabled phone
4 Nokia Communicator N9500

200 User interfaces in other Indian languages.

First firm to set up a manufacturing unit
6 for mobile phones at Sriperumbudur,
Chennai.

200 Launched its first regional news portal in

India
7 In May 2007, Nokiachose India for the
global launch
It launched of itsLife
Nokia handset Asha 501.
information tools
200 on mobile phone handsets for the first
time in India.
9 Nokia had 500 million mobile
subscribers in India.
Strengths
1. Experience
2. Largest network of selling & distribution
3. Strong customer relation
4. The biggest strength of the company is their brand
name.
5. Wide range of products for all class
6. High Resale value compared to other competitors
7. Durability
8. Long battery life
Weakness
1. Low voice quality.
2. Less stylish in low priced products.
3. Heavy sets.
4. Unlike I phone apple, Nokia N97 is complex, tough
and not user friendly.
5. Took a long time to enter the highly productive
and booming Smartphone market.
6. Some of Nokias products are not affordable for
middle and lower class consumers.
Opportunities
1. New growth markets.
2. Well designed and styled sets.
3. Increase their presence in 3G & edge market
4. Mini notebooks
5. The Microsoft-Nokia deal is a win-win situation for
both companies. The deal possesses great
opportunity if both utilize resources in a proper way.
6. Opportunities to expand the range of products and
their prices. Also bring in new features and
applications on to Windows OS.
Threats
1. China mobiles It has made exact copy of Nokia
N96 and they provide more features in less cost.
2. Sales may decline due to global economic
downturn
3. Strong competition from other Smartphone
companies will make it hard for Nokia to maintain
and expand their market share.
SWOT Analysis of Nokia Models
 Failures Of Nokia
Failure of Symbian OS : - lack of applications and UI
(User Interface).
Wrong Deal with Windows : - Windows which was new
in the field to regain its status was the biggest mistake
the company made.
NOKIA Became Laggard in Smartphone Market : -
Stiff competition from Samsung and Apple, and
lack on focus on innovation was the big reason
of collapse.
 Contd
Failure to Implement the Right Umbrella Branding
Strategy: Apple was the first phone to use the strategy of
umbrella branding using iPhone as an umbrella brand and
then building subsequent models each year. Samsung
was quick in identifying this concept and they started
building their high end phones with Galaxy S series.
Nokia on the other hand used an umbrella brand in the
N series and recently the Lumia series, but they failed to
create buzz among customers
Make In India
A major new national program. Designed to facilitate
investment. Foster innovation. Enhance skill
development. Protect intellectual property. And build
best-in-class manufacturing infrastructure. There's
never been A better time to make in india.
Wow ! Made In India
1. Giant assembly plant of VIs and component suppliers, by
hand with cheap labour
2. 8,000 full time jobs out of a figure of 30,000 ; mostly
women
3. Effective transportations cost, flown via cargo jumbo jets
4. Jijits and widgets from Shenzhen and Dongguan in China
5. India production share ; cardboard packets i.e. less than
5% of unit cost
6. Even components as simple as keyboard and charger and
other low tech items are not in fortune of Sriperumbudur
plant.
Sriperumbudur Plant Assets Freeze
Timeline Of Chennai
Issue
 Conclusion
Nokia has been an industry leader for many years
however the market has changed quickly and Nokia
must right itself.
There is a significant risk for Microsoft it should
deliver a world class OS or otherwise the customers will
turn to Apple and android.
The main reason for why Nokia Cant MAKE IN INDIA
is the Chennai Scam.
Thank you