Implementi

ng CSR
Doing THEIR Part

Presented by
Nikki and Janice
Learning Objectives:
Define keywords

Questions on How, Why and What

Benefits of CSR

Steps to Developing CSR Strategy

Overcoming Barriers and Resolving Conflicts

The 10 Companies With the Best CSR Reputations according

to Forbes
Corporate Giving in the Philippine Setting
IMPLEMENTATION - the process
or the execution of putting a
decision or plan into effect

CORPORATE SOCIAL
RESPONSIBILITY - is
acorporation'sinitiatives to assess
and take responsibilityfor the
company's effects on
environmental
andsocialwellbeing.
DEFINITION OF TERMS
Every company, like it or not, has
a CSR policy. The first issue is
whether they recognize the fact,
and the second is how far they are
alert to changes in what society
expects of them in this field.

-Sir Adrian Cadbury, architect of

the UK Cadbury Report on
Corporate Governance Reforms
embedding CSR
& sustainability
into your
operations to set
your business
apart from the
rest?
 How to implement CSR in your
company
Examine and understand
Understand the companys values and corporate culture.
Understand the driving factors behind employee behavior.

Keep it holistic
Link relevant experiences from the past to the business current situation.
It is vital that sustainability targets are properly embedded into the organization

Embed, embed, embed

Establish a task force for implementing sustainability principles is usually necessary, but it is crucial
that such a group consists of dedicated employees with equal rights and responsibilities, and is without
hierarchy.

Motivate and engage

Engagement is key. Employees will be far more willing to participate in the new agenda when they feel
they are a part of it, which in turn results in much faster uptake of the initiative.

Prepare to adapt
There will always be unforeseen challenges and mistakes that need to be corrected. Again, the solution
lies in company culture.
10 Major Benefits
of CSR
1. Relates to socio-ethical business responsibility and shared societal
infrastructure
2. Helps a business to adapt and respond to changes in its surrounding
business environment
3. Relates directly or indirectly to improved corporate governance

4. Offers partnering, networking and coalition-building advantages for business

5. Perceives correlations between CSR practices and corporate performance

6. Offers distinct corporate reputational advantages

7. Meets CSR-related investment decision-making, project financing, corporate

rating and public interest criteria
8. Aims at improving governmental, regulatory and community relations

9. Attracts and retains good employees and customers

10. Relates to corporate compliance multi-dimensional corporate success

Steps to Developing CSR
Strategy

Involve Partner
Define Create a Create a Use Repurpos
your with a
Messagin Scorecar feedback social e CSR
Custome third
g d system media reports
rs party
Overcoming Barriers and
Resolving Conflicts
Click icon to add picture
The Worlds Top CSR Companies
GROUP-WIDE
SOCIAL RESPONSIBILITY
ENVIRONMENTALWORLDWIDE
PROTECTION
CSR in the
Philippine
Setting
Survey conducted in 2012 to determine how the companies CSR efforts are
integrated into the entire organization, especially its profit-making aspects
and to find out if companies exercise the same discipline in their CSR activities
as they do with their main business.

1.Favorable enabling environment for CSR to thrive in Philippine

companies remains because people at the top support and push it
within the organization
Pushing the CSR agenda within the organization has largely been attributed to
the chief executive officer.
They initiate CSR 77% of the time and is sharing discretionary funds, including
his or her budget for dining out with clients and suppliers, golf tournaments and
other perks, so the company could, for example, donate books or support the
arts.

2.Most of the CSR activities are still mainly philanthropy and event-
driven, but employee volunteerism has become more prominent in the
CSR designs
 3.Results assessment, which is basis for further improvement, is generally weak while
communication means still traditional

4. "Goodwill" is a main motivation for companies to engage in, report, and communicate
about their CSR, but business economics motivate financial support
9 SOCIAL RESPONSIBILITY
PROGRAM OF MANG INASAL
1.) Massive Reforestation
2.) Funds For Children Care Institutions
3.) Assistance For Persons With Disabilities
4.) Awareness Raising Partnerships
5.) Sponsor Of Sports And Cultural Activities
6.) Calamities Relief Operations
7.) Economic Development Of Communities
8.) Assistance To Small And Medium Entrepreneurs Of
Western Visayas
9.) Medical/Dental Mission
 http://www.emg-csr.com/how-to-implement-csr/

https://www.forbes.com/sites/jacquelynsmith/2012/12/10/the-
companies-with-the-best-csr-reputations/#35ad6efe4404

https://citizenrad.com/blogs/news/all-that-glitters-isn-t-sold-
brand-authenticity-the-millennial-market

https://www.cips.org/Documents/Knowledge/Procurement-
Topics-and-Skills/4-Sustainability-CSR-Ethics/Corporate-Social-
Responsibility/Effective_CSR_implementation.pdf

http://www.rappler.com/newsbreak/3421-how-csr-is-evolving-
in-the-philippines

Horrigan, Bryan. (2010), Corporate Social Responsibility in the

References: 21st Century: Debates, Models and Practices across

Government, Law and Business

UNDP, (2002), A Guide to Strategic Corporate Giving in the

Philippines