Turn Your Event Into an

Turn Your Event Into an

Experience
Experience

Introduction to Poken
May 16, 2017
Brian McNamara
US Sales Manager
2017 Global Experience Specialists, Inc. (GES) 1
GES / Poken
 GES Acquires Poken
GES adds visitor engagement
technology
Poken, a leading, cloud based, visitor
engagement and measurement platform
Poken, a technology Startup, has now
joined the GES Event Intelligence team
A team of 30 people based in London,
New York, Lausanne (Switzerland) and
Sibiu (Romania)
The services retain the product name
Poken
Perfectly complement GES core live
event services and technologies for
trade shows, exhibits, and corporate
events. 2
2017 Global Experience Specialists, Inc. (GES)
 Experience
There is a richness to the data collected that will allow us to
learn, and to improve our events for years to come Mike Hoffman,
Conference Director
Events in Over 1,900 See www.poken.com/press
15200000 25+ Events used our for the latest about our work serving
digital exchanges countries tools The United Nations, Reed Exhbitions

The 360
event platform

2017 Global Experience Specialists, Inc. (GES) 3

 Experience

4.8m+ 2.218m
Registrations Visit is both transforming our Exhibitor leads
processed business and the way in which
we do business. Our brands and processed
the value they deliver to the
communities we serve will be
more measurable in the long
term.

69 Our sales and marketing teams

have never had such insight into 93%+
Countries exhibitor and visitor interaction
before - this is a first! Excellent rated
delivered customer service
Simon Parker,
MD,UBM Live EMEA

57,000
2.8m+ +
Exhibitors
Visitors welcomed capturing data

2017 Global Experience Specialists, Inc. (GES) 4

Proven Globally
We provide software that is robust, scalable
and consistent, offering a unified customer
experience

I2i since 1997 Reed Business Information - since 2006

Clarion - since 1995 UBM since 2012
RAI - since 2000 Association of Exhibition Organisers 2012
easyFairs - since Informa since 2014
2005 Tarsus - since 2010
VNU - since 2008

2017 Global Experience Specialists, Inc. (GES) 5

More than 2000 Events have used Poken

Poken is aimed at events with

more than 200 attendees and
can scale up to events with
50,000+ attendees.
Corporate event organizers
Event agencies
Exhibitions and trade shows
Corporate exhibitors
Sports and Youth Events

2017 Global Experience Specialists, Inc. (GES) 6

Combined N200 + Poken Qualifications

2017 Global Experience Specialists, Inc. (GES) 7

 Capabilities of Poken
Smart Event Digital Technologies
But also 9 years of knowledge
about how to boost event
effectiveness through technology
How do we share this with you?
Our objective is to guide the
sales conversation towards
offering the right technology
elements
We provide you a Smart Event
Builder, an internal quote-
building tool
Step-by-step quote with input
from your client on key event
information
Core Poken sales staff are the
experts to turn to for guidance
and final polishing
2017 Global Experience Specialists, Inc. (GES) 8
Who are Poken technologies best suited
for?

Corporate Event / Exhibition Exhibit Single Booth

Conference
2500 to 60000 pax (B- Booth activation:
Typically 150 to 2500 to-B) Creating a Visitor
pax Many organisers already Journey
End-to-end one stop shop have tech relationships Typically >1000 sqft
thats fine, we plug in.
tech booth
Core Smart Event
Web based registration 10 to 100 sales staff on
Offering
booth
On-site badge printing Starts with new 200 to 2000+
Digital networking approach to lead- visitors/leads
tool (poken USB) or generation
bracelet Lead-generation boost
Touch to Collect
Gamification visitor engagement Touch to Collect
visitor engagement
Mobile App Can extend to
registration CRM + Bracelet, sticker, poken
Session tracking
badge printing USB
Match-making
Pricing is driven mainly by number of Visitors, Gamification,
Can include Corp Event
Pre-event, post-
Exhibitors, and Sessions
offering Tracking
event Automated
2017 thankyou
Global Experience smart
Specialists, Inc. (GES) 9
ibtm Reed Example
Past 3 years of ibtm
America, Ibtm Arabia

Match-making
Meeting scheduling
Meeting tracking
On-site badge
printing
Digital networking
tool
Hosted buyer
tracking
Mobile App
Session tracking
Pre-event, post-
event

Video case study by 2017 Global Experience Specialists, Inc. (GES) 10

ibtm Reed Example

2017 Global Experience Specialists, Inc. (GES) 11

1. Corporate Event - Conference

Corporate Event /
Conference

Web based registration

On-site badge
printing
Digital networking
tool (poken USB) or
bracelet
Gamification
Mobile App
Session tracking
Match-making
Pre-event, post-
12
event 2017 Global Experience Specialists, Inc. (GES)
Poken interactive USB Your Digital Show
Bag
Network (exchange digital business cards)
Collect digital documents
Check into sessions, collect slide decks
Avoids walking around with a bag full of paper stuff

2017 Global Experience Specialists, Inc. (GES) 13

Poken interactive USB

Unlimited number of contacts - Dont run out of business cards!

Cloud-based storage (unlimited GB)
Brandable
Issued to the visitor ready-to-use, along with her badge

2017 Global Experience Specialists, Inc. (GES) 14

Poken interactive USB

Every age, every culture So simple, no user manual It just works

Lions Club (seniors), Boy Scouts (teenagers), IBM, PWC, Microsoft, Johnson &
Johnson
Add gamification (scavenger hunts, points, view your achievements on
Mobile App, etc.)

2017 Global Experience Specialists, Inc. (GES) 15

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Example statistics One Event

One single event, Department of Veteran Affairs National Veterans Small

Business TradeShow
3800 visitors 52 Business Cards Per Person on Average

2017 Global Experience Specialists, Inc. (GES) 17

Session Check-In

Self check-in
Assisted (Hostess
Access Control
CME / CEP Credit
Meeting Tracking
2017 Global Experience Specialists, Inc. (GES) 18
Session Check-In

2017 Global Experience Specialists, Inc. (GES) 19

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 Session Tracking

Hostess selects the session to track

Measure interactions & engagement
Prove ROI to sponsor
Rela-time insights
Monitor show features & areas
Increase sponsor re-booking

2017 Global Experience Specialists, Inc. (GES) 21

Poken Online Portal (Event Web Portal)
Branded and customized experience for the Visitor
Exhibitor, Sponsor, Organizer track and measure all show
interactions, content downloads and leads
Transparent and real time reporting to determine ROI
Extend the life of your event, Pre-Event and Post-Event
Where the visitor views all their stuff

2017 Global Experience Specialists, Inc. (GES) 22

Poken Online Portal (Event Web Portal)

2017 Global Experience Specialists, Inc. (GES) 23

Metrics & Administration Console

2017 Global Experience Specialists, Inc. (GES) 24

Event Data Dashboards

2017 Global Experience Specialists, Inc. (GES) 25

Corporate Event - Conference RECAP / KEY
QUESTIONS TO ASK
Pitch: Poken/GES can be your one-stop shop technology partner,
or you can use individual modules from our digital offering. Our
main strength is visitor engagement
Corporate Event / Questions for Client
Conference Are you interested in fostering better networking &
interactivity?
Web based registration Do you already have suppliers for pieces of your digital
On-site badge offering? If so, list (registration, mobile, session Q&A,
printing gamification, etc.)?
Digital networking How many participants do you expect (150-2500?)
tool (poken USB) or Is it a multi-day event (works best for 2-10 day events)
bracelet Do visitors collect digital material (from exhibitors?
Gamification Conference slide decks? From sponsors?)
Mobile App Do you have sessions? Do you want to track attendance?
Session tracking Control access?
Match-making Do you need an Event Management Software to manage
your event end-to-end?
Pre-event, post-
event Do you want to measure success? (interactions
2017 Global withInc. (GES)
Experience Specialists, 26
2. Exhibition / Trade-Show

Exhibition

Core Smart Event

Offering
Lead-Generation
Qualification
Touch to Collect
visitor engagement
Registration CRM, badge
print Poken Invented the
Can include Corp
Event offer Smart Event
Match-making Measurable,
Meeting Scheduling
Engaging, Digital
2017 Global Experience Specialists, Inc. (GES) 27
Exhibitor & Visitor
Smart Badge Your Digital Show Bag
Collect digital documents
Check into sessions, collect slide decks
Avoids walking around with a bag full of paper stuff
Exhibitors obtain qualified leads
Measure booth traffic

2017 Global Experience Specialists, Inc. (GES) 28

Touchpoint (booth reader)
Distribute digital documents
Easy access for visitors and fully trackable/measureable for exhibitor & organizer
Exhibitors have access to an online Content Management System (CMS) to upload their
digital marketing material directly to their Touchpoint, and view stats

2017 Global Experience Specialists, Inc. (GES) 29

Touchpoint (booth reader)

2017 Global Experience Specialists, Inc. (GES) 30

Touchpoint (booth reader)

2017 Global Experience Specialists, Inc. (GES) 31

Touchpoint (booth reader)

2017 Global Experience Specialists, Inc. (GES) 32

Poken interactive USB + Booth Reader
(Touchpoint)

Exhibitor can combine leads

from Touchpoints (digital
material) and from Staff
(Business cards)

Track visitor journey

Lead-Gen: Scan any time,

anywhere (at the lunch,
dinner, party, in line waiting
for coffee, etc.)

2017 Global Experience Specialists, Inc. (GES) 33

Touchpoint (booth reader)

Distribute digital documents

Easy access for visitors and fully
trackable/measureable for exhibitor & organizer
Exhibitors have access to an online Content
Management System (CMS) to upload their digital
marketing material directly to their Touchpoint, and
view stats
2017 Global Experience Specialists, Inc. (GES) 34
Qualify Leads Measure Interest

2017 Global Experience Specialists, Inc. (GES) 35

Create an Experience on your Booth Survey Wall

2017 Global Experience Specialists, Inc. (GES) 36

Smart Wall

2017 Global Experience Specialists, Inc. (GES) 37

Smart Badge
Digital technology built into the badge (NFC like Apple
Pay)
Can be printed on thermal stock by GES VISIT software &
printers
Or in the form of a Smart Sticker applied to any other (3 rd
party, print-at-home, etc.) badge

2017 Global Experience Specialists, Inc. (GES) 38

Smart Badge
Collect digital documents
Check into sessions, collect slide decks
Avoids walking around with a bag full of paper stuff

2017 Global Experience Specialists, Inc. (GES) 39

Smart Badge

Exhibitors get 4 to 10 times more leads

Qualify your leads on-the-fly
Capture intent not just sales
conversations
2017 Global Experience Specialists, Inc. (GES) 40
Smart Badge
Customer Testimonial

A Leading organizer in Europe

Runs over 200 Exhibitions per Year
100 per year are now Smart Events
powered by Poken

2017 Global Experience Specialists, Inc. (GES) 41

 Exhibition Case
Study

EasyFairs Futurizz
2016
6000 attendees
Over 27,605 leads

Full pdf case study

available

2017 Global Experience Specialists, Inc. (GES) 42

Specialty Foods Case Study

SFA - Business Builders (Hosted Buyer Program)

Freeman event
Needed a way to track attendance as there had been no accountability,
no-shows for meetings
Needed Real-Time Monitoring: Real-time tracking at 100 meeting pods
500 Participants(Buyers, Suppliers, and Manufacturers)
Smart Stickers to turn their existing badge into a Smart Badge
Loved our flexibility to work with others (A2Z Meeting schedules will be
imported, API pull from CSI)
Desire to use Poken driven by Data. Want to be able to show ROI for
those participating in program. Intend to expand the Poken activation for
Winter Show
2017 Global Experience Specialists, Inc. (GES) 43
NACE Automechanika 2017 Case Study

UBM /
MesseFrankfurt
Freeman

Full case study in the

works

2017 Global Experience Specialists, Inc. (GES) 44

Smart Badge

2017 Global Experience Specialists, Inc. (GES) 45

Advanced Lead Capture - Mobile

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 Example Exhibition Preparation Workflow
Provided by N200 Provided by
Poken

July 2016 April 2017 July 26 July 29 August 2017

Pre-show Showtime Post-show

Web Registration Install on-site On-Site

reg Equipment Printing
of
Smart-
Badges On-Site Support for
Connect and
Pre-Show Connect Exhibitor Lead-Gen

Call-in number for

support On-Site Printing of Certificates Issuing Remaining Certificates

Exhibitor Webinars Install Exhibitor Touchpoints Support Exhibitors with Reports

Prep Mobile App Deploy Mobile App

2017 Global Experience Specialists, Inc. (GES) 47

Exhibition / Trade-Show RECAP / KEY
QUESTIONS TO ASK
Pitch: Poken/GES is the leading Smart Event supplier: Boost Lead
Generation & Visitor Engagement with Smart badges, Readers, and a
full suite of digital tools for your sponsors
Questions for Client
Exhibition Are you interested in generating 4x to 10x more leads for
your exhibitors?
Core Smart Event Do you run a B-to-B trade-show (or series of shows):
Offering 1500pax-60k+ pax?
Lead-Generation Do you have 80 to 1000 exhibitors? (if more, lets discuss
Qualification also!)
Touch to Collect Do you need an Exhibitor Marketing Content Management
visitor engagement System?
Registration CRM, badge Do you want to measure success for your exhibitors?
print (interactions with sponsors, content, between people, etc.)
Can include Corp Implementing Smart Badges throughout your event may
Event offer require collaborating with, or replacing, your Registration
Match-making provider.
Meeting Scheduling Are visitors coming to your show to browse for content &
new ideas? (If so, deploy touchpoints
2017 Globalat all booths,
Experience Specialists,for
Inc. (GES) 48
Exhibitor & Visitor
3. Exhibit / Single Booth Activation

Exhibit Single Booth

Creating a Visitor
Journey
Typically >1000 sqft
booth
10 to 100 sales staff on
booth
200 to 2000+
visitors/leads
Touch to Collect
visitor engagement
Bracelet, sticker,
poken USB
Gamification, 2017 Global Experience Specialists, Inc. (GES) 49
 Welcome Desk equipped with Tablet or Mobile
Scanner
Booth Equiped with Touchpoints & Staff with
Pokens (optional) 2017 Global Experience Specialists, Inc. (GES) 50
 2017 Global Experience Specialists, Inc. (GES) 51
Boost Engagement on a Single Booth
Run like a mini-corporate event
Visitors swap a business card / badge-scan for a
poken or smart-bracelet
Touchpoints create a journey on the booth
Engage with staff, with demo pods, with media
walls

2017 Global Experience Specialists, Inc. (GES) 52

 2017 Global Experience Specialists, Inc. (GES) 53
Exhibit / Single Booth Activation RECAP / KEY
QUESTIONS TO ASK
Pitch: Poken drives visitor engagement, and creates a buzz at your
booth. Use our digital tools to create a journey, attract visitors,
qualify them, and send an automated email recap.
Exhibit Single Booth Questions for Client
Are you interested in generating many more leads ?
Creating a Visitor Do you want to stand out at your show?
Journey Do you have enough digital material and staff on your
Typically >1000 sqft booth to create an event within an event and keep
booth visitors engaged, for a little while?
10 to 100 sales staff on Do you want to measure traffic (visitors, interactions with
booth content, with your staff, etc.)
200 to 2000+ Do you have a welcome desk at your booth or can you
visitors/leads place hostesses so they can welcome visitors and swap a
Touch to Collect business-card for a Smart-device?
visitor engagement Do you have demo pods, and/or space for media walls,
Bracelet, sticker, survey walls, and other engaging features on your booth?
poken USB Do you have multiple areas/booths at the show to tie
Gamification, together with an incentive / journey for visitors?
2017 Global Experience Specialists, Inc. (GES) 54
Pricing
Corporate Event /
Conference
Often The price of a
catered coffee break
Full end-to-end digital tool
set, with branded USB
give-away
200pax event: $25-$40 pp
($6000 - broad example)
1000pax event: $22-$40
pp ($25000 +/-, Mobile
App $6000)
8000pax event: $12-$18
pp
Can be kickback to
20000pax event: $9+ pp
organiser
(if using smart bracelet
instead of interactive-USB-
stick, then reduce by $5
- Typical Ballpark Pricing -
Exhibition Exhibit Single Booth
Registration Platform: 3- Booth activation:
year pricing, typically Creating a Visitor
$0.5-$1 p visitr Journey
Lead-Gen: Smart-Badge Depends on complexity of
$0.3-$2 per Gamification
Booth Readers Typically a 1000 visitor
(Touchpoints) sold to activation can be $12k-
exhibitors as packs: $30k
$139 first reader Depends if using Smart
Bracelets or Poken
$89 additional
Interactive USB sticks
$129 VisitConnect
Each Touchpoint (reader)
license
$65
Poken can provide expert
on-site staff (fully
managed service)
55
2017 Global Experience Specialists, Inc. (GES)
 Sponsorships

2017 Global Experience Specialists, Inc. (GES) 56

Pokens Products Drive Increased
Engagement
Visitors touch everything they are interested in
with either an interactive USB stick or an NFC
enabled badge. Touchpoints include: Conference
sessions, exhibitor materials, or other visitors they
meet.
It collects what visitors are interested in instantly:
digital bookmarking, in the real world.
After the show, visitors see a detailed recap of
everything done at the event people met,
sessions attended, exhibitors visited, materials
downloaded
The combination of mobile, web, and wearable
device achieves maximum engagement and
utility
Greater sustainability is an additional benefit no
longer do visitors need to carry a bag that fills up
2017 Global Experience Specialists, Inc. (GES) 57
with flyers, brochures, catalogs and business
Next Steps? How to Get a Quote: The
Smart Event Builder
t

2017 Global Experience Specialists, Inc. (GES) 58

Configurator Overview Shop, Cart &
Quote
t

2017 Global Experience Specialists, Inc. (GES) 59

Quick Question Break

2017 Global Experience Specialists, Inc. (GES) 60

GES Poken Sales Contacts

EMEA / UK EU / FR USA / East Business

Stephane Doutriaux Nina Bourotte Brian McNamara Dev
Group Commercial Director Sales Manager US Sales
Steve Smith
E: Stephane@poken.com E: Nina@poken.com E: Brian@poken.com
Global
C: +41 793 947091 C: +33 677 790561 P: +1 888 612 8352
E: Steve@poken.com
P: +41 796 736636
Process: Email us with a short description of your clients needs: Event
type, location, date, size, and specific needs. We will then plan a call
with you & your client.
Email:
events@poken.com
2017 Global Experience Specialists, Inc. (GES) 61
APPEND
IX

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Confirmation Emails
(Examples)
Below are examples of what confirmation emails
can look like. Please note that this is not a
definitive list, we can create most scenarios
required for clients. You can offer simple plain text
emails or HTML designs.

Confirmation Emails
Entrance Vouchers

2017
2015Global
GlobalExperience
ExperienceSpecialists,
Specialists (GES) Ltd.
Inc. (GES) 64
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 Pre-Show Connect Support & On-Site Call
Center
To ensure the success of
the Match-Making and
Meeting Scheduling,
Poken provides pre-event
support through a call-
center that can be joined
starting 2 months prior to
the event.

On-site, Poken provides

meeting reminders via
SMS and a call-center is
available to support
rescheduling

2017 Global Experience Specialists, Inc. (GES) 70

 Client Example (more available in appendix)

Check out the video at

www.tinyurl.com/nvsbe

2017 Global Experience Specialists, Inc. (GES) 71