Technology
Team Lambda:
Mahesh Vykuntam
Hanseon Lee
Zanar
Subkish Shetty
Rahul Das
01 Introduction
02 Strategy
03 What is WI Net
Overview
04 Data warehouse - DataMart
06 Bigdata - Issues
Introducti
on
Introduction
Harrah's Casino (Caesars Entertainment
Corporation)
Big Data
19 Million
WINET
What it does?
-Connects and combine customer
information
From where?
-Companys transactions
-Slot machines
-Hotel management
-Reservation system
Why this?
-To record and send this information
to data warehouse
When?
-On hourly basis
Then what?
Marketing department use this data
warehouse
Why?
To analyze information for pattern and insights
such as
What kind of games they play
Money bet on each game
Time spent on each game
What next?
Creating individualized marketing program
Customer loyalty program
& Data Integration
Total Reward Overview
(Three tiered)
(Note: The data are adapted from Decision-Making Support Systems: Achievements and Challenges for the
New Decade: Achievements and Challenges for the New Jul 1, 2002)
The effects of Database Integration
Local Data input
No
Integration Unable to
Universal
service
yes
Integrated Reward
Track customer movement
The Data Synchronization
The process of establishing consistency amongdatafrom a source to a
data storage
Caesars Vs casino
operators
Data Marts to Improve Harrahs
Operations
Customers spending habits across properties
Big Data
Source :
Big Data Evolution
Volume :
Many factors contribute towards
Big Data is an Opportunity and Threat increasing Volume storing
- Big data is a platform where everything transaction, live streaming and
is open and that could be used as the data collected from sensors
platform for opportunity Variety:
Structured: Relational data.
Semi Structured: XML data.
Unstructured: Word, PDF, Text,
Media Logs
Velocity:
Big Data Velocity deals with the
pace at which data flows in from
sources and human interaction
Next Generation Big Data Issues
Aragon, Lawrence. "Harrah's Gamble pays off." PC Week, 24 Nov. 1997, p. 56. Academic
OneFile, go.galegroup.com /ps/i.do?p=AONE&sw=w&u=st46245&v=2.1&id=GALE
%7CA20017304&it=r&asid=87f5938425c4566aa6 ee3d19ecde6cea. Accessed 21 Mar.
2017.
Harrahs WINet (Winners Information Network)
An integrated network--and central repository--that
tracks information about its 6 million customers.
WINetmade up of Informix DSA (Dynamic Scalable
Architecture) software and NCR Corp.'s Top End
transaction processing system
WINet can run a report and find all those gamblers who
haven't been to the casino in 50 days and create a
marketing campaign to lure them back