ACKNOWLEDGEMENT
SUMMARY
Contents Page
Acknowledgment 2
Summary 3
Introduction 5
Overview of Engro 6
Mission 7
Vision 8
Policies, Rules & Regulations 9
Goals & Plans 10
Core Values 11
Product Portfolio 13
SWOT Analysis 14
BCG Matrix 15
Organogram 16
The Recruitment Process 17
Departmentalization 21
The Production Process 24
Leadership 25
How Engro motivates? 26
Controlling 29
Awards & Recognition 30
Recommendations 31
Conclusion 32
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INTRODUCTION
OVERVIEW OF ENGRO
12 Brands.
Key People, Hussain Dawood (Chairman), Aliuddin Ansari (CEO)
Head Quarter, Karachi.
Area Served, Pakistan.
2093 Employees (December 2009)
45% Market Share of Dairy Products.
Market Share in 310 Cities in Pakistan 18 states in USA 4 Provinces
in Canada.
18th Largest Customer of Tetra Pak World Wide.
2nd Largest Company of Chilled Milk Collection of Pakistan.
900 Milk Collection Centers.
35,000 farmers directly linked with Engro Foods Limited.
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MISSION
VISION
The policy of Engro Corporation Limited, as stated over the years by the Board
of Directors, is one of strcit observance of all laws applicable to its
business.
There policy doesnot stop there. Even where the law is permsissive, Engro
corporation chooses the course of highest integrity. Local customs,
traditions, and mores differ from place to place, and this must be
recognized. But honesty is not subject to criticism in any culture. Shades
of dishonesty simply invite demoralizing & reprehensible judgments. A
well-founded reputation for scrupulous dealing is itself a price company
asset.
They donot care how they get the results. Engro expect compliance with our
standard of integrity throughout the organization & donot tolerate an
employee who acheives results at the cost of violation of laws or
unscrupulous dealing. By the same token, Engro support & expect to be
supported, an employee who passes up an opportunity or advantage which
can only be secured at the sacrifice of principle.
It has been & continues to be Engro Corporation's policy that all transactions
shall be accurately reflected in its books and records. This, of course,
means that falsification of its books and records and any off-the-record
bank accounts are strcitly prohibited.
This policy in in accord with the previously stated policies of
Engro Corporation Limited.
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CORE VALUES
Our People
We strongly believe in the dignity and value of our people. We must
consistently treat each other with respect and strive to create an
organizational environment in which individuals are fairly treated,
encouraged and empowered to contribute, grow and develop themselves
and help to develop each other. We do not tolerate any form of
harassment or discrimination.
PRODUCTS PORTFOLIO
STRENGHTS WEAKNESSES
-Barriers of market entry -Tax structure
-High growth rate -Brand portfolio
-Monetary assistance provided -Productivity
-Existing distribution and sales -Small business units
networks -Competitive market
OPPORTUNITIES THREATS
-Income level is at a constant -Government regulations
increase -Rising cost of raw material
-Growing demand -Law & order situation
-Growth rates and profitability -Energy,Gas & Electricity
Shortage
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Stars.
Question marks.
Cash cows.
Dogs.
1. IDENTIFICATION OF NEED
The first step is to check whether there is a requirement for new
selection. If there is a new position to be developed then COED checks
for that. If an already existing position has become vacant due to any
reason, then the department notifies the Human Resource Department to
place advertisement in the newspapers.
2. ADVERTISEMENT
After the identification of need, the Human Resource department places
the advertisement in the newspaper to call for resumes. The
advertisement specifies the job description and the job specification.
3. JOB DESCRIPTION
These are the listing of duties as well as desirable qualifications for a
particular job e.g. the advertisement also specifies number of years worth
of experience to apply for the job.
4. JOB SPECIFICATIONS
These are the characteristics and the abilities required from a person to
work in that position such as leadership and teamwork qualities or
command over English.
6. EVALUATION OF RESUME
After the resumes of hopeful candidates have been received, the HR
department checks all the resumes of the people who have applied. In its
evaluation the HR department checks the experience and the qualities of
the individual and matches them to the requirement of the job.
7. SHORT LISTING
After the evaluation of the resumes the HR shortlists the candidates who
have fulfilled the minimum requirement of the job description and
specification.
8. TEST
The test is conducted by the HR department. In the test the managers
check the IQ level, English Composition and Logic. The duration of the
test is exactly one hour. The test is checked manually and is done by the
HR department.
9. INTERVIEW
The candidates who have successfully cleared the tests and have scored
above than relevant mark are then called for interview. The interview is
conducted by four people, on executive and three managers. All the four
interviewers should preferably be from within the department but often
that is not the case. The purpose of the interviews is to check the persons
subjective skills which are difficult to measure such as attitude,
communication skills, abilities and personality. During the interview all
four person mark the candidate individually and then put forward a
cumulative mark. These are the marks against which different candidates
are differentiated.
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11. MEDICAL
After the terms of contract is agreed upon, the candidate is asked to have
a medical test.
12. HIRING
After the medical test, the candidate is referred back to the relevant
department with the contract. If the department agrees upon it, then the
candidate is hired.
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DEPARTMENTALIZATION OF ENGRO
1. Administration
Efficient management of all administrative affairs of Engro Foods (Pvt.)
Limited is the job of the Administration department. From legal matters
to general day-to-day operations of the office, the Administration
department ensures that all affairs run smoothly.
4. Marketing
Consisting of leading marketing professionals of the industry, who are
graduates of top business schools of Pakistan, the Marketing Department
ensures that from product need identification to product development,
launch and post-launch, all strategic decisions are made based
on authentic information and research. Identifying the target markets,
effectively communicating to them and building the image of the brands
as well as the Companies, is the job of the professionals running the
marketing at Engro Foods.
5. Milk Procurement
As all of our food products are milk based, the entire Milk Procurement
department plays a critical role in defining the quality of the end product
that reaches our customers. Ensuring regular collection of fresh and pure
milk right from the farmer to the factory and ascertaining the freshness of
milk all across the milk procurement process, is the responsibility of Milk
Procurement department, consisting of food Technologists working at the
collection centers and veterinary doctors providing service to the farmers.
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7. Production
Modern technology is part and parcel of Production at Engro Foods. The
state-of-the-art plant set up near Sukkhar has a processing capacity of
more than 300,000 liters of milk per day, making it one of the largest in
the country. Professionally qualified human resource efficiently works
night and day to maintain highest hygiene standards.
8. Quality Assurance
Quality Assurance is strictly followed in Engro Foods. Qualified food
technologists at this department ensure that highest quality
parameters are adhered to through all steps of production and that
the products reach the consumers as per promise.
LEADERSHIP AT ENGRO
Highest Salaries:
The salary packages Engro foods offer its employees the highest
remuneration package thats far above the industry average. And that's a
major part of its compensation philosophy to always keep employees
above their profile's market value. So be you an experienced professional
or a fresher, at Engro foods, you'll get the highest salaries ever.
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Benefits:
At Engro Foods, they value quality human resource. Their employees
lend the creativity and passion to meet business challenges with bold new
ideas. It offers unparalleled employee benefits, ranging from medical, to
financial and recreational. They want to keep their most important asset -
their people - healthy and happy.
Holiday:
Each employee is entitled to a basic 23 days holiday per year. However,
for some people this amount is either too much or not enough. For this
reason, all their employees have the flexibility to trade salary and
holiday. Employees can choose between 15 days and 30 days holiday per
year, with the maximum rising to 40 days per year after two years'
service.
Car Allowance:
For consulting positions a car allowance is included in the package.
Gain Sharing:
On top of their highest salaries and outstanding benefits are their
performance based bonuses. And its performance gauge is very different.
They don't base employees performance on defined targets - they base it
on a certain percentage of the top performers among you. So every
quarter, the top 50% performers qualify for bonuses.
Health Scheme:
After six months' service, an employee can elect to join the
company's.
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CONTROLLING AT ENGRO
Engro Corp wins the ACCA WWF-PERA Award for becoming the first organization in
Pakistan to adopt the integrated reporting model in their Annual Report 2013.
Engro Corp wins award in the Employmee Engagement category at 8th National CSR
Awards held by CSR Association of Pakistan.
Engro declared Best Green Office Coordinator by WWF Finland.
Engro receives Mehergarhs Award for Leaders of Change for its gender equality
initiatives.
Engro Corps Annual and Sustainability Report of 2013 declared 1st Runner-up by the
SAFA Best Presented Annual Report Awards 2013.
Engro received the Investor Relations Award at the 11th CFA Pakistan Annual
Excellence Awards ceremony.
Engro Corp Annual and Sustainability Award 2013 won two ICAP-ICMAP Awards the
Best Corporate Report Award in its category, and the Best Sustainability Report Award.
Engro Polymer Annual Report 2013 won the ICAP-ICMAP Award for Best Corporate
Report Award in its category.
Engro Foods Annual Report 2013 secured 2nd Position in the ICAP-ICMAP Awards for
the Best Corporate Report Award in its category.
Engro Corporation won the Best Corporate Governance in Pakistan Award for 2014.
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RECOMMENDATIONS
* Engro Foods should have much diversified bi-product line of dairy products
* EFL should expand its dairy farms so that they can get
competitive advantage.
market leader.
* Engro Foods can be into Co-branding with other brands like Olpers with
* They can also move towards other foods products like Nestle launch Kit Kat
CONCLUSION
- Engro is going to be a market leader due to different reason like its financial
position, product quality, R & D, market share, sales growth etc. Its price is
more or less equal to its competitors, it matches its quality with its
competitors and capturing its competitors share from market. Engro is using
its brand name and its packaging is good to promote its products and EFL is
becoming very popular as compared to its competitors.
- Company has planned to make Omore world class premier quality brand like
existing brands of Engro Foods. Company is also working on cereals in
coming years. They has planned to move other dairy products as are offering
by its competitors Nestle like yogurt, flavoured yogurt (raita), cereal for
babies etc. Foods competitors Nestle and Haleeb are biggest threat. There
are opportunities and doors for new players are open who can be the future
competitors.
- In short Engro Foods should grow and maintain its position. That is why EFL
is increasing Market Penetration, Market Development & Product
Development strategies.