Employees: Activities:
AppleSpecialist: Knows Local Gathering Place
software, inside and out Free Musical Performances
One-to-One Personal Entertaining/Informative
Training: Hour Long Presentations
FreeWorkshop-Group: Youth Workshops: Year-
Training round
GeniusBar: Damaged Apple Camp: Summer
product assessment
School
Night: Students &
Concierge: Help you find Teachers showcase own
anything is in the store work done on Mac.
APPLE BUSINESS STRATEGY MODEL
SWOT
Strengths: Opportunities:
Retail Store Stock Investments
Products/Branding Jobs-Moving Up
Steve Jobs
Marketing/
Advertising
Innovation Threats:
Weaknesses: Copy-Cat Products
Non-Compatibility Market Share-PCs
Price Too Broad
Proprietary Steve Jobs Health
What Does Apple Do?
Apple is an innovative company that
manufactures, markets, and sells many
kinds of consumer electronic devices.
Apple has developed a series of
computers, phones, portable media
players, software, and many other
products that have advanced technology
from what it used to be, as well as
creating new needs from the consumers.
From Where Apple is Making
Money
Macintosh
Computers
25% iPod
42%
Apple TV
<1%
iPad
10% iPhone
23%
iMac iPod Nano
iPod iPad
Young children
Teenagers
Apple Inc.
Products line
For more than 35 years apple has been a
trends set company able to foresee the future
of domestic computers and consumers
electronics, it will continuing it because apples
others name is innovation and apple know,
Conclusion
Stay Hungry, Stay Foolish.
Think Different
Reference Sources
http://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1
http://www.statisticbrain.com/apple-computer-company-statistics/
http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-
Statements/Apple-Inc--Mission-Statement.htm
http://www.statisticbrain.com/apple-computer-company-statistics/
http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html
http://www.marketwatch.com/investing/stock/aapl/financials
http://www.slideshare.net/marconivr/apple-history