OpenLearn,

Ja

By Kereen Tatham-Maye
ETEC522
Agenda
ICT Challenge for Jamaican
Teachers...
OpenLearn Ja Opportunities...

Learning Community Market

Overview...
OpenLearn Ja Management Team...

Ownership and License...

OpenLearn Ja Product...

Business Model...

Financial Overview...

Business Life Cycle..

Venture Proposition Reflection...

Teachers connection...Our
Mission...
ICT Challenge for Jamaican
Teachers...
Instructional Instructional
Deploy e-learning
Technology Technology
platform
Integration Certification

Sharing and Enhanced teacher

Simplified research
collaboration access to
process
among Teachers information

Teachers connection...Our
Mission...
OpenLearn Ja’s Opportunity
Industry Needs: (Increased enrolment,
infrastructure and access)

-Growth in teacher enrolment in OpenLearn, Ja

courses...
-Ministry of Education’s national teacher/laptop policy
is on the rise...
-Increased Internet usage among Jamaican teachers...

Communication, collaboration and interest:

-Increased coverage for broadband across the island...

-Increased communication through the Internet by Jamaican
Teachers
-High interest level of teachers for online professional
development training and certification...

Teachers connection...Our
Mission...
OpenLearn Ja Product...
Online Local and
Empowered
Professional Over 50 internatio
Certified teachers
Developmen curriculu nal
facilitators (easy-to-
t m courses certificati
access tools)
on

Promote
Boost Reduce Meeting
technolog Simplified
opportunity paper teachers’
y sharing of
for work for digital
integratio resources
innovation teachers needs
n
Teachers connection...Our
Mission...
OpenLearn
Benefits... ISTE
Certification...

Easy Content
Management...

Global
connection...

Lifelong
Learning...

Unified
communication...

Up-to-date E-learning
Eliminates
learning platform...
travelling
resources...
Teachers connection...Our Mission...
OpenLearn Ja’s secret
sauce...

Teachers connection...Our
Mission...
Online Learning Community Market
Overview
Software, Hardware, and Services Market Size For
Education (Source: IDC)
Market Value $m

Teachers connection...Our
Mission...
Management Team

Andrew Brown (HBSc.)

Richard Bernard

Kereen Tatham-Maye (PHd.)

Teachers connection...Our
Mission...
Partners/Associates...
The Ministry of Education and Culture, Jamaica...

Caribbean Knowledge Learning Network (CKLN)...

Jamaica Collaborative Universal Technology Education...

Bethlehem Moravian College, Jamaica

International Society for Technology in Education (ISTE)...

Teachers connection...Our
Mission...
Ownership and License
use Moodle
Currently: Open Source
LMS

-No license
fee...

Teachers connection...Our
Mission...
Business Model...
Branding

“A brand is not just a promise...It’s an expectation – A theme

that a company rallies behind” Jonathan Schwartz (CEO – Sun
Microsystems)

Our teachers expect worldclass professional development

training and certification...This is OpenLearn Ja’s guiding
light...
Advertising

1.To create awareness, customer interest and desire...

2.To maintain/ build OpenLearn’s brand loyalty among
Jamaican teachers..

Subscription-pricing-model

This ensures a constant revenue stream for OpenLearn Ja...

Teachers connection...Our
Mission...
Sample OpenLearn
Deployment (Basic)

Teachers connection...Our
Mission...
Financial
Overview

Teachers connection...Our
Mission...
Financial Overview

Teachers connection...Our
Mission...
Financial Requirement...
Proforma Budget

1. Design and $150,000

Development $80,000
2. Delivery with new
proprietary Delivery $20,000
System
3. Administration and
Maintenance

$200,000

Total Teachers connection...Our

Mission...
Financial
Expectations...
Profit and Loss for the first year

Estimated Revenue $180,000

Estimated Expense $100,000
Estimated Income $80,000

Profit and Loss for the second year

Estimated Revenue $220,000

Estimated Expense $120,000
Estimated Income $100,000

Teachers connection...Our
Mission...
Learning Community Business
Life Cycle...
OpenLearn Ja

Teachers connection...Our
Mission...
Exit Strategy
Formal Written succession
plan...

Teachers connection...Our
Mission...
Venture Proposition
Reflection...
Strengths:
1.There is already a market for our product, as
we have been in business since 2007...
2.Our team has shown their capability of
running a business so far...
3.The business is already profitable
4.We have first hand knowledge of the problems
in our business...

Weakness:
1. New tax measures on computers and
telecommunication system might impact on
Internet use and computer ownership...

Teachers connection...Our
Mission...