Current Issues
Availability of sand and Soil for construction is less , market is slow
JSW gives 1000/Ton commission to Engineers for projects
Panther rate is higher then secondary hence tough competition in retail market
Suggestions
Commission & Gifts should be given to Engineers to get more project leads
Dealer margins should also be increased
Direct gifts to customers or a scratch card for retail sales
Rates should be at par with the secondary players
26 June 2017 1
Name: Kamlesh Srivastava Competition Primary: TATA , JSW
Contact No: 9839782205 Competition Secondary: Kamdhenu, RHL, Gallant
State: U.P Avg Sales/Month: 120 Tons
Region: Ambedkar Nagar , Basti , Faizabad
Retail Project: 80:20:00
Dealers Covered : 6
JSPL Reporting: Aalok Influencers Meets/Month : 5
Current Issues
Availability of sand and Soil for construction is less .
No customer Reward program is there
Our rate is higher then secondary players
Suggestions
Here Contractor is main person not mason , so more contractor meets and gifts
More wall wraps , wall paintings should be done .
Garv Sathiya should be streamlined as there is confusion related to them
Rates should be at par with the secondary players
26 June 2017 2
Name: Raghuveer Jha Competition Primary: TATA
Contact No: 7572060623 Competition Secondary: Archil, Gallant, Kamdhenu
State: U.P Avg Sales/Month: 100-150 tons
Region: Lucknow Retail Project: 70:30
Dealers Covered : 13 Influencers Meets/Month : 2-3
JSPL Reporting: Aalok
Current Issues
Dealers coordination is good
TATA sells around 700-800 Tons/Month
Archil local brand is the main competition because its manufacturing is local
Price difference with Archil is around 5 Rs
Suggestions
Rates should be more competitive .
Garv and sathiya points should be updated regularly.
Incentive schemes for ASOs
Customer reward program like TATA gives Rings and many more direct gifts to customers
26 June 2017 3
Name: Kuwar Singh Competition Primary: TATA , JSW
Contact No: 7052151052 Competition Secondary: Kamdhenu
State: U.P Avg Sales/Month: 100 Tons
Region: Varanasi & Saunbhadra Retail Project: 100:0(Project leads are directly
Dealers Covered : 10
transferred to Distributor
JSPL Reporting: Sagar Sharma
Influencers Meets/Month : 1
Current Issues
Garv and Sathiya points are not updated regularly
Less contact with contractor is there .
secondary players rate difference is large (Rs10-15)
Suggestions
More Dealer margin should be there
Garv and sathiya points should be updated regulary
Feedback from ASOs regarding branding activity.
26 June 2017 4