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Name: Ankit Srivastava

Competition Primary: TATA &JSW


Contact No: 8960587100
Competition Secondary: Kamdhenu
State: U.P
Avg Sales/Month: 100 Tons
Region: Khushinagar, Deoria, Gorakhpur
Retail Project: 80:20
Dealers Covered : 20
Influencers Meets/Month : 3-5
JSPL Reporting: Piyush Pandey & Sagar Sharma

Current Issues
Availability of sand and Soil for construction is less , market is slow
JSW gives 1000/Ton commission to Engineers for projects
Panther rate is higher then secondary hence tough competition in retail market

Suggestions
Commission & Gifts should be given to Engineers to get more project leads
Dealer margins should also be increased
Direct gifts to customers or a scratch card for retail sales
Rates should be at par with the secondary players

26 June 2017 1
Name: Kamlesh Srivastava Competition Primary: TATA , JSW
Contact No: 9839782205 Competition Secondary: Kamdhenu, RHL, Gallant
State: U.P Avg Sales/Month: 120 Tons
Region: Ambedkar Nagar , Basti , Faizabad
Retail Project: 80:20:00
Dealers Covered : 6
JSPL Reporting: Aalok Influencers Meets/Month : 5

Current Issues
Availability of sand and Soil for construction is less .
No customer Reward program is there
Our rate is higher then secondary players

Suggestions
Here Contractor is main person not mason , so more contractor meets and gifts
More wall wraps , wall paintings should be done .
Garv Sathiya should be streamlined as there is confusion related to them
Rates should be at par with the secondary players

26 June 2017 2
Name: Raghuveer Jha Competition Primary: TATA
Contact No: 7572060623 Competition Secondary: Archil, Gallant, Kamdhenu
State: U.P Avg Sales/Month: 100-150 tons
Region: Lucknow Retail Project: 70:30
Dealers Covered : 13 Influencers Meets/Month : 2-3
JSPL Reporting: Aalok

Current Issues
Dealers coordination is good
TATA sells around 700-800 Tons/Month
Archil local brand is the main competition because its manufacturing is local
Price difference with Archil is around 5 Rs

Suggestions
Rates should be more competitive .
Garv and sathiya points should be updated regularly.
Incentive schemes for ASOs
Customer reward program like TATA gives Rings and many more direct gifts to customers

26 June 2017 3
Name: Kuwar Singh Competition Primary: TATA , JSW
Contact No: 7052151052 Competition Secondary: Kamdhenu
State: U.P Avg Sales/Month: 100 Tons
Region: Varanasi & Saunbhadra Retail Project: 100:0(Project leads are directly
Dealers Covered : 10
transferred to Distributor
JSPL Reporting: Sagar Sharma
Influencers Meets/Month : 1

Current Issues
Garv and Sathiya points are not updated regularly
Less contact with contractor is there .
secondary players rate difference is large (Rs10-15)

Suggestions
More Dealer margin should be there
Garv and sathiya points should be updated regulary
Feedback from ASOs regarding branding activity.

26 June 2017 4

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