SWOT ANALYSIS
Strengths
Unique product
Easy access to resources
Product can be used for multiple purposes.
Reasonable price of the product
Varity in product.
Exclusive design of product.
Quality product.
Trained workers.
Companys own wood manufacturing.
Fewer competitors.
Opportunities
Online booking of product.
Expansion of showroom throughout the country.
Cost efficient technology.
Increased export opportunity.
Increased number of customers.
Development in product design.
Weaknesses
Less concern among people about such
products
Less accessibility in international market.
Lack of distribution channel.
No cost-efficient delivery option provided.
No flexible pricing.
No developed website.
Threats
Possibility for other furniture company to
use our idea.
Downward pricing pressure.
Oligopoly market.
Use of substitute product e.g. plastic, metal
Increasing number of competitors.
Political instability.
Porters Five
Supplier bargaining power is low; lots of source to collect our raw materials
by ourselves.
Buyers bargaining power is low; product is unique and not easily found.
Competitive rivalry is high; though there are not may stores who offer such
products, but there are many furniture stores and established companies
may be able to imitate the idea.
Threats of substitution is low; product is unique and such customization
needs skilled labor which is scarce.
Threats of new entry is low; high investment needed and it
is not easy to afford. Also special skills are needed to
design and make these products which is hard to find.
Business canvas model
Operational Plan
 Equipment Amount Cost
Touch screen tablet 2 43,000
Laptop 2 150,000
Plastic Chair 10 3,000
Plastic Table 2 4,000
Credit Card machine 1 10,000
Generator 2 2,85,000
Sofa 3 50,000
Paper 300 3,000
Pen 100 1,000
Stapler 3 200
Fan 4 20,000
Light 6 5,000
Marker 10 800
Pickup truck 1 3,00,000

Total 875000
Production Plan
I. Receiving of Timber
II. Cutting & Molding
III. Component Fabrication
IV. Assembly
V. Finishing & Packing
VI. Delivery
 Machinery & Equipment

Furniture making equipment

Eco wood treatment machine consisting of non-stain wood strain

Maintenance and support related equipment