MEDIA AND INFORMATION

LITERACY (MIL)

MEDIA LITERACY (Part 1)

Definition, Importance, Fundamental
Elements, and Critical Thinking
Mr. Arniel Ping
St. Stephens High School
Manila, Philippines
MIL PPT 09, Revised: June 11, 2017
 LEARNING COMPETENCIES
Learners will be able to
define media literacy (SSHS);
discuss and value the importance of
media literacy (SSHS);
explain the fundamental elements of
media literacy (SSHS);
 LEARNING COMPETENCIES
Learners will be able to
value the importance of critical thinking
in media literacy (SSHS); and
apply critical thinking by identifying
fallacies in arguments (SSHS).
 I- INTRODUCTION TO MEDIA LITERACY

I- Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking
 Investigate the
following
controversial events
that became viral in
the Philippines.
CONTROVERSIAL AND VIRAL
"The Naked Truth, Bench
Philippines fashion show in
2014
What issue was raised
against this event?
Sexist
Result: Bench made a public
apology on Facebook,
Coco Martin issued a public
apology through an official
statement
CONTROVERSIAL AND VIRAL
FHM Philippines, cover
of March Issue, 2012
Uploaded on FHM
official Facebook
page on Feb. 25, 2012
CONTROVERSIAL AND VIRAL
What issue was raised
against this cover
photo?
Racist
Result:
FHM recalls 'racist' cover
of March issue and
apologized, Bella Padilla
apologized on Twitter
 CONTROVERSIAL AND VIRAL

T- Shirt at SM Store, SM
Megamall (2014)
The issue was raised by
Karen Kunawicz in her
post on Facebook.

https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
10670361.913399.590115360&type=3
 CONTROVERSIAL AND VIRAL
What issue was raised
against this t- shirt design?
Trivialization of Rape,
Promoting Rape Culture
Result: SM respond to the
issue via Twitter account
@smsupermalls, immediately
pulled out all the t-shirts of
the consignor that distributes
https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
them.
10670361.913399.590115360&type=3
WHAT IS MEDIA LITERACY?
ability to decode, analyze, evaluate
and produce communication in a
variety of forms
(UNESCO MIL Curriculum for Teachers)
Media
Literacy provides a framework to access,
analyze, evaluate and create messages
in a variety of forms - from print to video
to the Internet
(www.medialit.org)
 VIDEO PRESENTATION

What IS Media Literacy?

By iSpeakMedia

https://www.youtube.com/watch?v=GTL0_tJEVD0
 VIDEO PRESENTATION

What is Media Literacy?

by Center for Media Freedom &
Responsibility, Philippines

https://www.youtube.com/watch?v=q8ntNPXQnS0
FORMATIVE ASSESSMENT: RECITATION

What is media
literacy?
Why do we need to
read media from a
critical point of view?
Why is media literacy
very important to
democracy?
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)

1. An awareness of the impact of media.

2. An understanding of the process of mass
communication.
3. Strategies for analyzing and discussing media
messages.

TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)

4. An understanding of media content as a text

that provides insight into our culture and our
lives.
5. The ability to enjoy, understand, and
appreciate media content.

TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ADDED TO SILVERBLATTS 5 ELEMENTS)

6. An understanding of the ethical and moral

obligations of media practitioners.
7. Development of appropriate and effective
production skills.
8. Critical thinking skills enabling the
development of independent judgments
about media content
TEXTBOOK P. 15
WHAT IS CRITICAL THINKING?
THIS IS NOT CRITICAL THINKING!
WHAT IS CRITICAL THINKING?
Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered
from, or generated by, observation,
experience, reflection, reasoning,
or communication, as a guide to
belief and action ( Scriven and
Paul, 1987)
WHAT IS CRITICAL THINKING?

Critical thinking is thinking about

your thinking while you're
thinking in order to make your
thinking better (Paul, 1992)
Why is critical
thinking very
important?
The ability to recognize fallacies of thinking is
one of the fundamentals of critical thinking.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
 FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
Identify the fallacy in the following statements.
Explain your answer.
Dont waste food, people in Africa are dying
because of hunger.
How can you argue your case against Martial
Law when you were not yet born during that
time?
If we allow family planning, whats next?
Allowing abortion?
 FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
Identify the fallacy in the following statements.
Explain your answer.
Kopiko is the best coffee because everyone is
drinking it.
You need to show evidence that you did not
cheat in the last election.
If you are pro-mining, then you are supporting
the destruction of the environment.
FORMATIVE ASSESSMENT
APPLYING CRITICAL
THINKING
What message or
argument is presented
in this poster?
Do you agree with the
message or
argument? Why or why
not?
 VIDEO PRESENTATION
CURRENT EVENTS

WATCH: 10 Biggest Scams in PH

by ABS-CBN News
https://www.youtube.com/watch?v=0d33x7VMv0g
FORMATIVE ASSESSMENT:
RECITATION
Why is critical thinking
very important to media
literacy?
Why is it important for
students to develop their
critical thinking skills?
REFERENCES
Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
http://www.medialit.org/reading-room/what-
media-literacy-definitionand-more
http://www.projectlooksharp.org/
http://highered.mheducation.com/sites/dl/fre
e/0072827580/88223/bar27580_ch02.pdf
REFERENCES
http://depts.washington.edu/nwmedia/section
s/nw_center/curriculum_docs/stud_combine.p
df
http://www.skillsyouneed.com/learn/critical-
thinking.html
https://yourlogicalfallacyis.com
http://www.iep.utm.edu/fallacy/
REFERENCES
https://churchm.ag/logic-fallacy/
http://www.nizkor.org/features/fallacies/
http://www.gmanetwork.com/news/story/380375
/hashtag/rape-t-shirt-at-sm-store-draws-outrage-
online
http://www.gmanetwork.com/news/story/249620
/showbiz/fhm-recalls-racist-cover-of-march-
issue-apologizes