Estratgico
Caso Backus
1
Backus es
subsidiaria
de
SABMiller
(South
African
Breweries -
Miller),
2
empresa
cervecera de
Company Snapshot
2013
Local Knowledge, Global Strength
1
Group revenue i ncl udes the a ttri butabl e s ha re of a s s oci a tes a nd joi nt ventures revenue.
2
Note 2 to the cons ol i da ted fi na nci a l s tatements provi des a reconci l i a tion of opera ting profi t to EBITA whi ch i s defi ned a s
opera ting profi t before exceptiona l i tems a nd a mortis a tion of i ntangi bl e a s s ets (excl udi ng computer s oftwa re) a nd
i ncl udes the groups s ha re of a s s oci a tes a nd joi nt ventures opera ting profi t, on a s i mi l a r ba s i s .
3
As defi ned i n the defi ni tions s ection on pa ge 180 of the 2013 Annua l Report.
Historia de SABMiller
EUROPA
NORTE AMERICA
ASIA
AFRICA
CENTRO AMERICA
SUDAFRICA
AUSTRALIA
SUDAMERICA
9
Operacin
Per
11
Historia de
1954
Grupo Backus
Don Ricardo Bentin
Backus
1994 2000 2005
Compra de Compra de SABMiller
C.N.C. Cervesur
Cerveceras
De Transportes
13
Ubicacin de las Plantas
Planta Cusco
Planta Ate
Planta Arequipa
Planta San
Mateo
Planta
Maltera
14
Modelo de Gestin
16
Modelo de
Desarrollo
HR Operating Model
HR Specialists
Experto temtico que vela por la
actualizacin, ejecucin y efectividad de su
especialidad, con el fin de anclar las
estrategias del negocio y apoyar a la
sostenibilidad de un ambiente competitivo.
HR Business Line Mngr
Partner
Encargado de entender y gestionar
las necesidades del cliente,
liderando y facilitando en el rea
asignada, la implementacin de las
HR Shared Services estrategias de personas para
contribuir al logro de los objetivos.
Encargado de asegurar la productividad de los
procesos de HR para garantizar la satisfaccin de
nuestros clientes y la efectividad del modelo.
HR Specialists HR Shared Services HR BP
Cuales son las responsabilidades criticas de cada rea:
Define estrategia Administra procesos Interaccin con el cliente
Define agenda centrales y provee Define agenda con
organizacional respuesta si es cliente
Provee soporte para necesario Recibe temas de RH /
Implementacin Da soporte a la parte Administra o soluciona
Interacta Excom Generalista Implementa estrategia
Financial projections
Stress Analysis
Appendix
Financial projections
Stress Analysis
Appendix
Stress Analysis
Appendix
Market context
Stress Analysis
Appendix
Market context
Financial projections
5.1 Growth equals GDP projection
5.2 Growth below GDP projection
Stress Analysis
5.3 Growth below GDP projection and
inflation higher than expected
Appendix
To be the most admired To own and nurture local Our people are our
Company in Peru by: and international brands enduring advantage.
Increasing the value which are the first choice of Accountability is clear and
market share through a consumers. personal.
brand portfolio that meets We work and win in
the different needs of our teams.
consumers Targeting to We understand and
be at least 10 times respect our customers and
larger than our next consumers.
competitor. Our reputation is
Providing a multiplying indivisible.
return to the
shareholders
investment.
Being the employer of
choice.
Having an exemplary
management model.
Weaknesses Threats
Decline of mainstream brand leader (Cristal). Potential restrictions in advertising and selling alcoholic
Lack of a national brand. beverages.
Sales force focused on getting orders rather than Socio-political threats fueled by dissatisfaction of the
developing brands and trade in POS. flow of wealth.
Container availability and recovery. Growth of Economy segment:
High fixed costs. Price wars
Beer in PET
Distortions regarding excise taxes.
Growth in prices of imported raw materials and freight.
Lack of bench to replace top executives.
Two digit inflation in the medium term.
Strengths
Weaknesses
Challenging projects and teamwork forming Last salary increases below inflation
Mix of experienced personnel with recently Two consecutive years of dropping profit share
incorporated highly talented, young staff Internal salary dispersion
Highly flexible organization
Internal
OE Survey Results
COMPANY ETHICS
COMPLIANCE ORGANIZATIONAL RESILIENCE
REPUTATION CHANGE MANAGEMENT
VALUES ORGANIZATIONAL WELLNESS
SELF-MANAGEMENT PRACTICES
MANAGEMENT PRACTICES CORPORATE
ORGANISATIONAL FAIRNESS
INDIVIDUAL MANEGEMENT PERFORMANCE REPUTATION
LEADERSHIP HEALTH EMPLOYEE COMMUNICATION
& GOVERNANCE
77% REWARD AND RECOGNITION
HIGH 83%
EMPLOYEE
PERFORMANCE
INNOVATION RELATIONS PROPENSITY TO LEAVE
CULTURE
PEOPLE EMPOWERMENT 66% JOB-LIFE SATISFACTION
81% TOTAL EMPLOYMENT OFFERING
DECISION-MAKING
HUMAN CAPITAL
GROWTH OUTLOOK COMPETITIVENESS
79%
75%
Weakness Strength
Develop people and
organization
Competencies Acquisition Process
F11 F12 F13
50.00
40.00
30.00
20.00
10.00
00.00
g
t.
t.
t.
e
e
b.
b.
b.
0
3
s
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ac
ac
ac
nc
nc
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tri
tri
tri
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et
uf
uf
uf
Sa
na
na
na
is
is
is
k
an
an
an
D
D
ar
Fi
Fi
Fi
M
M
M
00 Develop people and
00
organization
Salary & Wages: Salary adjustments F11: 5%; F12: 4.5%, F13: 4%.
Paycost
00
Clean Salary: S/. 2 million. Net increase of S/. 1.5 million (Manning S/.0.5 due to net Beer impact).
Headcount: Reduction of personnel as result of optimization projects and plans. 13.8
00
342.0
00 Bonus: Union negotiation closing bonus (estimate). 0.6
1.0 2.0 -0.6
12.7 330.8
00 2.0
2.1
13.5 1.3
00
318.0
-0.3 -0.5
308.4 -7.0
00
00
00
00
00
00
00
ds
ds
ds
es
es
es
ry
nt
nt
.
m
s
s
0
3
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ar
ag
ag
ag
ou
ou
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nu
nu
F1
F1
F1
F1
re
Sa
w
w
W
W
dc
dc
Bo
Bo
Bo
d
.A
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an
ea
ea
&
&
&
rv
rv
rv
Bo
ry
ry
ry
H
H
le
Se
Se
Se
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la
la
la
Sa
Sa
Sa
ng
ng
ng
Lo
Lo
Lo
Figures exclude: Non-core companies (Sporting Cristal, IESA.), Workers participation and Malteria & plastic cases paycost.
Budget
Elaboracin de
Presupuestos
EJERCICIO Abr May Jun Jul Ago Sep Oct Nov Dic Ene Feb Mar Base Fechas
P : Plan
R : Real
40
Elaboracin de
Gastos Fijos Presupuestos
Paycost: Gastos de personal - Planillas, practicantes, seguros mdicos, bonos, retiros, etc.
Manning: Gastos asociados del personal - Pasajes y gastos de viaje, raciones, comedor, becas.
Admin and Operating: Todos los gastos administrativos, combustibles, consultoras, auditorias, Impuestos
municipales, tercerizaciones, etc.
41
Elaboracin de
COD_CCOS
PESC002000
PESC002000
PESC002000
NOM_CCOS
GERENCIA ADMINISTRATIVA
GERENCIA ADMINISTRATIVA
GERENCIA ADMINISTRATIVA
Presupuestos
COD_CTA
S7502010T0
S7502250T0
S7502350T0
NOM_CTA
Sueldos Personal Permanente
Beneficios Marginales Empleados
Prima legal Empleados
Abr. May Jun Jul Ago Sep Oct Nov Dic Ene Feb Mar
Visin
Aspiracin
Corporativa Misin
Valores
Metas de Valor
Compromiso
Impulsores de Valor
Estrategia
Estrategias de Divisin y
Unidad de Negocio
Buenas Prcticas
Gente y capacidades
Habilitadores Sistemas y procesos
Indicadores de Gestin Competencias
Recursos Abajo-arriba
Performance Management Way
The Performance Management system creates clarity of purpose, high engagement and
customer focus in every employee.
It ensures aligned effort and rewards the right behaviour.
The PM system drives and sustains a high performance, continuous improvement culture
based on whole jobs, stretch goals, clear accountability and empowered management & self
management behaviour
Planes
Definicin de Monitoreo del
estratgicos de
Metas Desempeo
negocio
individuales a travs Revisin del
Y de equipo De one on one Desempeo de Resultados de
Y reuniones de Mediado y Desempeo
equipo Final de ao Impactan
decisiones
Claves para
El individuo
Anual
Revisable
PM & Compensation
Insumo para el clculo de STI
C2.1 Pack mix: returnable share of total company CSD volume % (Qtr)
Portfolio & brand
Q
C2.2 Pack mix: single serve share of total company CSD volume % (Qtr)
building
Q
C2.3 Brand health index - brand 1 BPA index (Qtr) Q
7.6 FC: HL per FTE for total organisation % (PF : Qtr ) Q 1,809 1,820 1,823 1,743
8.1 PM: % goals signed off (Superv. +) % (Qtr) Q 100 100 98 100
8.2 PM: % performance reviews completed (Superv.+) % (Qtr) Q 98 98 96 100
8.3 PM: Organisational effectiveness survey results % (Qtr) A 90 90 90 90
8.4 SPR: Cover ratio executives (<12months) Ratio (Qtr) Q 1.4 1.3 1.4 0.6
8.5 SPR: Rate of change at exec level % (Qtr) Q 10 36 25 30
8.6 SPR: % of people high potential (at executive level) % (Qtr) Q 27 27 29
8.7 Average training days per full time employee on the payroll # days (Qtr) Q 4 4 4 5
8.8 Training spend as % paycost % (Qtr) Q 1.2 1.2 1.4 2.5
8.9 % of IDPs signed off for Managers + % (Qtr) Q 94 87 88 80
8.10 Productivity: HL per FTE (annualised) for production hl per FTE (PF) Q 9,155 9,361 9,562 9298
8.11 Productivity: HL per FTE (annualised) for sales hl per FTE (PF) Q 10,122 10,105 10,001 9313
8.12 Productivity: HL per FTE (annualised) for distribution hl per FTE (PF) Q 3,207 3,226 3,237 3127
8.13 Productivity: HL per FTE (annualised) for other hl per FTE (PF) Q 30,760 29,742 28,912 25815
HR Scorecard HR BSC
Last FY Previous Current
Key Performance Indicator Measure Target Perf.
Mar 09 Feb 10 Mar 10
High Performance Culture
HL per FTE for total organisation (*) HL / pers. 1,867 1,772 1,802 1,825
Paycost fulfillment % 96% 97% 93% 100%
Permanent Headcount fulfillment % 95% 98% 97% 100%
Headcount FTE fulfillment % 95% 98% 97% 100%
Absenteeism (as % of available time) % 1.2% 0.7% 1.1% 2.0%
Overtime (as a % of Normal Time) % 3.6% 2.2% 2.6% 5.0%
Talent Management
Trainees (as % total HC, grades G, H, I & X) % 7.7% 4.7% 4.3% 5.0%
Total permanent LTO as % total HC % 3.2% 1.1% 2.4% 0.8%
Other
Vacation Provision S/. 000 17,951 16,494 16,154 16,551
Gender Ratio G + (% Employed Women of Total headcount G+) % 11.9% 14.3% 14.4% 10.9%
Union affiliation (Affiliated permanent employees as % of total) (*) % 18.2% 19.5% 19.8% 18.5%
(*) Performance is measured against last fiscal year figures.
Empresa: Operacin Per (BK SJ DN DO TR NO) Perodo Mar 09 - Mar 10 Formula:
OBSERVACIONES
0
Empresa: Operacin Per (BK SJ DN DO TR NO) Perodo Mar 09 - Mar 10 Formula:
6%
5%
4% 3.7%
3.6% 3.4%
3.0% 3.2%
2.9%
3% 2.6%
2.2% 2.2% 2.2% 2.2%
2.1%
1.8%
2%
1%
0%
Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10
OBSERVACIONES
0
69