A

Project Report
On
MANUFACTURING, EXPORT MARKETING & EXPORT DOCUMENTATION
At

REHMAN IMPEX Pvt. Ltd. Co.

Submitted in Partial Fulfillment for the Awarded degree of

Master of International Business

2015-2017

2015-2017
UNIVERSITY COLLEGE OF COMMERCE AND MANAGEMENT STUDIES
MOHANLAL SUKHADIA UNIVERSITY

Submitted By-

Hussain

 Company Profile
REHMAN IMPEX PVT.LTD. established in the year 2008.
Rehman Impex is indulge in Processing and Export of Processing
Machines and all types of Dimensional and Decorative Stone slabs such as
Marbles
Granites
Sandstones
Slates etc.

We export stones mainly to the several Gulf Countries i.e. Dubai, Oman,
Abu Dabhi, Muscat, Qatar and East and West Africa.
In addition to Dimensional stones manufacturing and exporting, Rehman
impex also engages in consultancies and advices to the commercial
complexes to all its Exporting countries.
The company is looking forward for Import of precious stones and home
interiors like Curtains and decorative items.
COMPANYS FINANCIAL FIGURES
Total Turnover per annum : Rs.7,50,00,000.00 (USD$
(Sales Revenue per annum) 1,111,605.15)
(as on 08.12.2016)
Net Profit Margin 11.08%

Net Profit Before Tax Rs. 83,10,000.00 (USD$ 123,165.85)

(as on 08.12.2016)

Tax payable - The Second Schedule of Export Tariff, no

taxes are to be paid for exporting, rather
taxes such as sales tax etc. are reimbursed
by the govt. under the duty draw-back
scheme , to promote exports.
Income Tax is to be paid on the net income
(net of all expenses and cost of goods
exported,during the year, as per income tax
rules) earned in the export transaction.
 Products
Rehman Impex is indulge in Processing and
Export of Processing Machines and all types of
Dimensional and Decorative stone slabes such as

Marbles

Granites

Sandstones

Slates etc.
 Companies Main Trading Countries
and other Subsidiary business
Rehman Impex Co. export stones mainly to the several Gulf
Countries i.e. Dubai, Oman, Abu Dabhi, Muscat, Qatar and
East and West Africa.

In addition to Dimensional stones processing and exporting,

Rehman impex engages in consultancies and advices to the
commercial complexes to all its Exporting countries.

The company is looking forward for Import of stones and

home interiors like Curtains and decorative items.
Steps Involved in Export Transaction:
Step 1
 Analysis on Financial
Performance:

The Consolidated income for the year

2015-2016 is 7.5 Crore
As compared to 7.5 Crore in 2015-
2016.The Profit after exceptional items
and Tax is 7.1 Crore as Compared to
increment of 1.5 Crore in 2014-2015.
 SALES FIGURES OF THE
COMPANY

SALES (Rs.
Revenue Rs. Crore YEAR
8 7.5 inCrores)
7
5.9 6
6 5.25 5.5 2012 5.25
5
4 2013 5.5
3
2014 5.9
2
1 2015 6
0
2012 2013 2014 2015 2016 2016 7.5
 Comparison of India and other
countries in terms of market
growth by Value Rs.Lakh
Quantity in000Kgs

Sales AFGHANIST Sales (in 000

Countries Kgs) per
AN
annum
ARGENTIN
A AFGHANISTAN 540.12
AUSTRALIA
ARGENTINA 2483.54
AUSTRALIA 34893.38
CANADA
CANADA 47699.75
CHINA
CHINA 465937.00
GERMANY GERMANY 107093.12
ITALY ITALY 291572.91
INDIA INDIA 118212.45

Market gro wth

 EXPORT
DOCUMENTS
A-Commercial document

1. Commercial Invoice: It is also known as a 'Document of contents' as it

contains all the information. It Include VAT TIN No. senders & Receiver addresses,
Tracking No., Serial No., Quantity, rate and Total amount mentioned there.

2. Inspection Certificate: The certificate is issued by the

inspection authority such as the export inspection agency certifying that the goods
are in the correct quantity and of the accurate rate as specified in invoice and bills.

3. Marine insurance policy: Marine insurance protects losses

incidental to voyages and in land transportation.
Specific policy
Open cover policy
Open policy
Floating policy
5. Certificate of Origin: This certificate issued by
chamber of commerce .The importers in several
countries require a certificate of origin.

6. Bill of Lading: The bill of lading is a document issued

by the shipping company or its agent acknowledging
the receipt of goods on board the vessel.
7. Packing List: The exporter prepares the packing list
to facilitate the buyer to check the shipment. It
contains the detailed description of the goods packed
in each case, their gross and net weight, etc.
B-Auxilary document-

1. Performa Invoice: The starting point of the export contract is

in the form of offer made by the exporter to the foreign
customer.
2. Intimation for Inspection: Whenever the consignment
requires the pre-shipment inspection.
3. Declaration of Insurance: Where the contract terms require
that the insurance to be covered by the exporter, the shipper
has to give details of the shipment to the insurance company
for necessary insurance cover.
 C-Regulatory document-
1. Shipping Bill: Shipping bill is the main customs document, required
by the customs authorities for granting permission for the shipment of goods.

2. A.R.E. 1 form (Central excise): this form ARE-1 is prescribed under

Central Excise rules for export of goods. In case goods meant for export are cleared directly from
the premises of a manufacturer.

3. Exchange Control declaration Form : under the exchange control

regulations all exporters must declare the details of shipment for monitoring by the Reserve Bank
of India.

4. Export Application: this is the application to be made to the customs

officials before shipment of goods. The prescribed form of the application is the Shipping Bill/Bill
of Export.

5. Vehicle Ticket/Cart Ticket/Gate Pass etc.: before the goods are being
taken inside the port for loading, necessary permission has to be obtained for moving the vehicle
into the customs area.

6. Bank Certificate of Realisation: this is the form prescribed under the

Foreign Trade Policy, wherein the negotiating bank declares the fob value of exports and for the
date of realisation of the export proceeds.
D-Other Document:

1. Black List Certificate

2. Language Certificate

3. Freight Payment Certificate

4. Insurance Premium Certificate

5. Combined Certificate of Origin and Value

6. Customs Invoice

7. Legalized Invoice
 FINANCIAL ANALYISIS
Revenue growth in 2015-2016 was moderated to 6%.
Company reported a 44% return on capital employed
and a core product margine of 61% both of which are
among the best in class in its sector.
Have efficient working capital strong cash flow and
zero net debt..
 Swot
Strengths Weaknesses
1.Exclusive end-to-end business model in the entire 1. Exposure to foreign exchange and raw material price
electronic retail industry across the Gulf Countries and instabilities.
Africa.
2. Low cost of operations at both retail and 2. Fewer cutting-edge technologies when compared to
manufacturing levels. Chinese Marbles and Italian Marbles.
3. Efficient sourcing units that allow expansion in other
product categories.
4. Scalable business model with limited cape
requirement.

Opportunities Threats
1. Large potential of increasing revenue per household. 1. Increase in rough and gemstones prices.

2. Deeper penetration of adjacent product categories. 2. Our low cost end-to-end business model being
adopted by existing or new competitors.
3. Additional 40 million households could be
potentially acquired.
4. Electronic retail segment growth faster than overall
retail segment in target markets.
5. Potential to replicate end-to-end discount electronic
retail business model in other countries.
 SCOPE OF THE STUDY
Types of consumers that compromise present and potential markets.

Buying habits and pattern of consumption

Size and location of different markets, not only in India but also overseas.

The prospects for growth or construction for the current markets being
served.

New mantras of emerging segments.

Marketing and manufacturing capabilities of competitors.

Better Management of documents in office.

 SUGGESTION
There are certain content of company to make their policies flexible so
that they can adopt various strategies like:
Providing more credit to the retailers
Giving extra incentives
Effective training and development for the employees.

LIMITATION
The employees were busy therefore getting information by
them was delayed.
Some important information was not there due to
confidentiality involved in it.
Limit of time
 CONCLUSION
Based on the study it shows that there is a continues
increase in export of Marbles Industires.

Growth in global demand for Marbles may slow from the

5.2 percent compounded annual growth rate (AIGSA) it
registered since 1983, to 4.6 percent by 2010 or
2015,unless appropriate collective action is taken by
players in the industries.

The projection is based on an assessment of the impact of

eight key business trend the two bodies believe will affect
the performance of the industries.
 BIBLIOGRAPHY
Annual report of Rehman Impex Pvt.Ltd.(2015-2016&
2014-2015)
Philip Kotler Principles of International Marketing
Management

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