RESEARCH

METHODOLOGY
BY:
FIDELA LUTHFIANA
 RESEARCH
The process of finding solutions to a problem after a thorough study and analysis
of the situational factors

BUSINESS RESEARCH
A systematic and organized effort to investigate a specific problem encountered
in the work setting, which needs solution.
 TYPES OF BUSINESS RESEARCH
BASIC APPLIED
RESEARCH RESEARCH
- How to improve the
effectiveness of information Apples
Research
iPod sales
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University professors engage in results
the sales
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- basic
Howresearch
to integrate
in antechnology
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2009. currently
into the overall
understand strategicmore
and generate being experienced
The question will in
be:an
objectives
knowledgeofaboutan organization
various organization.
-aspects
How to of increase the such as:
businesses, What will apple do about this
productivity of the problem?
employees
- How to increase the
effectiveness of small
business
THE IMPORTANT OF RESEARCH
Identify and effectively solve minor problems in the work setting
Know how to discriminate good from bad research
Appreciate and be constantly aware of the multiple influences and multiple
effects of factors impinging on a situation
Take calculated risks in decision making, knowing full well the probabilities
associated with the different possible outcomes
Prevent possible vested interests from exercising their influence in a situation
Relate to hired researchers and consultants more effectively
Combine experience with scientific knowledge while making decisions
THE IMPORTANT OF ETHICS IN BUSINESS
RESEARCH
Ethics in business research refers to a code of conduct or expected societal
norms of behaviour while conducting research. Which is about how subject are
treated and how confidential information is safeguarded

RESEARCH
RESEARCHES PARTICIPANTS ANALYSTS
TEAM
 SCIENTIFIC RESEARCH
Scientific research focuses on solving
Identify
problems.
It pursues a step-by-step logical and
rigorous method to
scientific research is more objective
conclusion gather
than subjective.
It analyzing situational factors
surrounding any problem.
Analyze
It control phenomena through
prediction and explanation.
HALLMARKS OF SCIENTIFIC RESEARCH

1 2 3 4 5 6 7 8

Purposive Rigor Testability Replicabili Purposive Rigor Testability Replicabili

ness ty ness ty
 Identify a Define the
Develop Determine Data Interpretation
broad problem Data analysis
hypotheses measures collection of data
problem area statement

THE SEVEN-STEP PROCESS IN THE

HYPOTHETICO-DEDUCTIVE METHOD
DEDUCTIVE VS INDUCTIVE

Deductive reasoning is a key element in the hypotheticodeductive methods.

Deductive reasoning: start with a general theory and then apply this theory to a specific
case.
Inductive reasoning: works in the opposite direction it is a process where we observe
specific phenomena and on this basis arrive at general conclusions.
ALTERNATIVE APPROACHES TO
RESEARCH
Positivism
Constructionism
Critical Realism
Pragmatism