MSc INTERNATIONAL BUSINESS

KNOWLEDGE MANAGEMENT
IN BRITISH AIRWAYS

ALEXANDRA
JOAQUN
OSCAR
PAYAL
RASSEL
 BRITISH AIRWAYS OVERVIEW

British airline company operates domestic and international

flights

It launched its first international flight from London to Paris in

August 1919

Its low cost competitors are Easy Jet and Ryanair and full-
service ones is Virgin Atlantic

https://www.britishairways.com
 KNOWLEDGE MANAGEMENT SYSTEM IN BA
In order to a firm become competitive, technologies are being
used to spread and share faster the valuable knowledge each
individual has acquired within the company. It allows to improve
organizations critical decision-making building on earlier
experience and context

Tckhakaia (2015) argues that Knowledge Management systems in

BA are focused on:

Practices in internal process and communication.

Strategic planning.
Improvement of customers experience.
Solve current problems and identify opportunities.

file:///C:/Users/Alex/Downloads/KNOWLEDGE_MANAGEMENT_IN_AIRLINE_INDUSTRY.pdf
 COMMUNICATION TECHNOLOGY
allow companys staff members to be in contact despite
time and distances
simplify information exchange among group members
develop a shared group understanding
extract and socialize workforce tacit knowledge and
transform it into concepts

COLLABORATION TECHNOLOGY
enable their workforce to be more accurate, productive and
efficient.
allow people to work together on common projects,
regardless physical location
increase and improve strategies processes inside the
company
KNOWLEDGE MANAGEMENT APPLIED IN BA

KNOWLEDGE COMMUNICATION COLLABORATION

MANAGEMENT TECHNOLOGY TECHNOLOGY
Email (Exchange of Team chat (forum
Information) discussion).
Microsoft Office Web Portal (Key Videoconferencing
365 (yammer) documents) (Online meeting).

Know me (Personalized Register technical

Ipad interaction crew - characteristics of the
customers). flight, which is
transmitted in real
time to engineers.

https://about.yammer.com/product/features/
http://business.panasonic.co.uk/computer-product/press-and-events/british-airways-first-uk-airline-to-deploy-panasonic-toughpad-tablets
 CONCLUSION
British Airways knowledge management applications
Improve customer services
Integrate Processes (Digital data and Data services)
Implementation and systematization
Business operations

New targets as a result of using KM

Establish code-sharing with other airlines
Develop staff ideas action

https://www.britishairways.com
 REFERENCES

British Airways (2014). Explore our past. (Online) British Airways, UK.
Available at: http://www.britishairways.com/en-gb/information/about-
ba/history-and-heritage/explore-our-past (Accessed 2 April 2017).
Yammer (2014). Yammer. Product features. (Online)Yammer, USA.
Available at: https://about.yammer.com/product/features/ (Accessed 01
April 2017).
Dave Chaffey (2011). E-business and Ecommerce management. Strategy,
implementation and practice (5th Ed.), Available from
http://lib.myilibrary.com/ (Accessed 1 April 2017).
Panasonic (2013). British Airways first UK airline to deploy Panasonic
Toughpad tablets. Available from:
http://business.panasonic.co.uk/computer-product/press-and-
events/british-airways-first-uk-airline-to-deploy-panasonic-toughpad-
tablets (Accessed 1 April 2017).